Citrix Research Shows Those ‘Born Digital’ Can Deliver Superlative Results if Business Leaders Know What Makes Them Tick

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Self-awareness as an individual attribute provides the context to better understand others and to find common ground. But what about self-awareness of entire generations?

Are those born before the mass appeal and distribution of digital technology able to make the leap in their awareness of those who have essentially been Born Digital? Does the awareness gap extend to an even more profound disconnect between how today’s younger generations think and those more likely to be in the leadership positions in businesses?

Do the bosses really get their entry-level cohorts? And what, if any, impact has the COVID-19 pandemic had in amplifying these perception and cognition gaps?

Stay with us as BriefingsDirect explores new research into what makes the Born Digital generation tick. And we’ll also unpack ways that the gap between those born analog and more recently can be closed.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy.

To learn more about the paybacks and advantages of understanding and embracing the Born Digital Effect, please welcome Tim Minahan, Executive Vice President of Business Strategy and Chief Marketing Officer at Citrix, and Amy Haworth, Senior Director of Employee Experience at Citrix. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: Citrix.

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