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A Revenue-Centric Approach to Firm Strategy
Manage episode 404045347 series 3555562
A tartalmat a John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
"Strategic planning" is an oxymoron. Strategy and planning are two different things. In this episode, Mark and John beat this topic up, differentiate between strategy/planning, and offer a revenue-centric lens with which to help with both your strategy and planning efforts.
There are three lenses to look at revenue in order to help define your firm strategy, and ultimately your planning efforts:
- In the previous period/year, where did the revenue come from?
- Right now, what is the potential revenue in the pipeline?
- In the next period/year, where do we want the revenue to come from?
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