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BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)
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Startup Customer Personas & Long Game Marketing– E530
Manage episode 464083358 series 3243141
Jeremy Au explored the intricacies of understanding customer personas and the challenges of market research. He emphasized the importance of creating nuanced personas for effective marketing, distinguishing them from harmful stereotypes by grounding them in real customer behaviors and needs. He shared insights on the pitfalls of traditional survey methods, particularly how timing and context can lead to inaccurate data, as seen in an example where sober participants misrepresented their preferences for draft beer. Jeremy also analyzed the economic mechanics of customer lifetime value, citing a Southeast Asian SaaS company that generated $100,000 per customer lifetime by charging $1,000 monthly with a 75% margin and a 10-year average retention. Additionally, he discussed Disney's long-term marketing strategy to cultivate lifetime loyalty across generations, contrasting it with the scarcity-driven luxury branding of Hermès and its Birkin bags.
Watch, listen or read the full insight at https://www.bravesea.com/blog/marketing-personas-loyalty
Get transcripts, startup resources & community discussions at www.bravesea.com
WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e
TikTok: https://www.tiktok.com/@jeremyau
Instagram: https://www.instagram.com/jeremyauz
Twitter: https://twitter.com/jeremyau
LinkedIn: https://www.linkedin.com/company/bravesea
Spotify
English: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T
Bahasa Indonesia: https://open.spotify.com/show/2Vs8t6qPo0eFb4o6zOmiVZ
Chinese: https://open.spotify.com/show/20AGbzHhzFDWyRTbHTVDJR
Vietnamese: https://open.spotify.com/show/0yqd3Jj0I19NhN0h8lWrK1
YouTube
English: https://www.youtube.com/@JeremyAu?sub_confirmation=1
Apple Podcast
542 epizódok
Manage episode 464083358 series 3243141
Jeremy Au explored the intricacies of understanding customer personas and the challenges of market research. He emphasized the importance of creating nuanced personas for effective marketing, distinguishing them from harmful stereotypes by grounding them in real customer behaviors and needs. He shared insights on the pitfalls of traditional survey methods, particularly how timing and context can lead to inaccurate data, as seen in an example where sober participants misrepresented their preferences for draft beer. Jeremy also analyzed the economic mechanics of customer lifetime value, citing a Southeast Asian SaaS company that generated $100,000 per customer lifetime by charging $1,000 monthly with a 75% margin and a 10-year average retention. Additionally, he discussed Disney's long-term marketing strategy to cultivate lifetime loyalty across generations, contrasting it with the scarcity-driven luxury branding of Hermès and its Birkin bags.
Watch, listen or read the full insight at https://www.bravesea.com/blog/marketing-personas-loyalty
Get transcripts, startup resources & community discussions at www.bravesea.com
WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e
TikTok: https://www.tiktok.com/@jeremyau
Instagram: https://www.instagram.com/jeremyauz
Twitter: https://twitter.com/jeremyau
LinkedIn: https://www.linkedin.com/company/bravesea
Spotify
English: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T
Bahasa Indonesia: https://open.spotify.com/show/2Vs8t6qPo0eFb4o6zOmiVZ
Chinese: https://open.spotify.com/show/20AGbzHhzFDWyRTbHTVDJR
Vietnamese: https://open.spotify.com/show/0yqd3Jj0I19NhN0h8lWrK1
YouTube
English: https://www.youtube.com/@JeremyAu?sub_confirmation=1
Apple Podcast
542 epizódok
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1 Southeast Asia Startup Evolution, eFishery’s $100M Capital Burn Lessons & Private Equity Style VC Insights with Mohan Belani - E540 59:08


1 Jeraldine Phneah: Journalism to Tech Sales, Enterprise Sales vs. Content Creation Gender Bias & Building an Authentic Online Persona - E538 33:53



1 Viktor Kyosev: Navigating Startup Failure, Greenhouse Founder to Docquity Chief of Staff & Southeast Asia Startups Integrity Risks - E535 45:31

1 Indonesia eFishery Unicorn Scandal Q&A, Fraud, Due Diligence & Governance Failures & Toxic Founder Pressure & Temptations - E534 48:23


1 Jingjing Zhong: AI Impact on Service Businesses, CRM vs. RAG Reality, Founder Productivity Lifestyle - E532 52:23



1 Nicolas Bivero: 8-Year Side Hustle to Full-Time Founder at 44, Japan Intern to Philippines Director and PEO Industry for Filipino Talent - E529 37:18
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