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Big Brands. Big Trouble. Part 2.
Manage episode 410023295 series 3474630
A tartalmat a Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
This week, Mark and Lorraine continue with mistakes 3-7 from Jack Trout's Big Brands, Big Trouble: the "Truth Will Win Out" Mistake; the "Other Guy's Idea" Mistake; The "Go Opposite" directive for those who are #2 in the market; the "We're Very Successful" Mistake; and the "Everything for Everybody" Mistake. The positioning duo talks big trouble from brands like UberEats to Raos, and why examples from Hertz, Avis, and Enterprise taught us a lot about how to navigate Marketing Warfare's rule that if you're not #1 or #2, it's time to find something new!
Spend 30-ish with Mark and Lorraine as they discuss all things marketing, advertising ... and positioning!
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