Brand F*ups is a podcast about ‘failing up’ with real stories from founders who are keeping it 100%, plus the tough lessons they’ve learned along the way. We want to share the human side of building a brand and embracing failure, while helping business owners to learn from our mistakes. Our purpose is to educate, inspire, support, and most importantly, to demystify ‘failure’ in entrepreneurship and show listeners the authentic side of what it takes to build a brand.