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The Science of Shopping - with Behavioral Researcher & Author Paco Underhill
Manage episode 499775560 series 3510739
A tartalmat a David Feinleib biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a David Feinleib vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
This week’s guest is Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.
Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:
- How physical stores are evolving in a digital-first world
- The surprising shopper trend reshaping the beauty category
- What AI can’t replicate when it comes to in-store experiences
- The friction points modern brands must solve to win customer loyalty
Whether you're in eCommerce, store design, or brand strategy, this conversation is packed with timeless insights from one of retail’s most influential thinkers.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
94 epizódok
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