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Leverage Your Brand Like Patrick Mahomes - #178
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In this episode we discuss the significant shift in the partnership of Texas Tech University, moving from Under Armour to Adidas, influenced by their notable alum, Patrick Mahomes. It delves into the history of the partnership, the role of Patrick Mahomes as a brand ambassador for Adidas, and the unveiling of the new collaboration with Adidas.
Key Takeaways:
- Texas Tech ended its 18-year partnership with Under Armour.
- Patrick Mahomes, a Texas Tech alum, played a role in the transition as he is an Adidas athlete and a notable figure for the brand.
- Texas Tech announced a new 10-year partnership with Adidas, marking the end of the long-standing relationship with Under Armour.
Chapters:
(00:00) - Introduction to the episode and the news about Texas Tech's partnership changes
(01:35) - Discussion on the history of the Texas Tech-Under Armour partnership and speculation on the future brand partnership
(03:34) - Details about Patrick Mahomes' influence on the brand transition due to his association with Adidas as an athlete
(06:16) - Unveiling of the new partnership with Adidas featuring Patrick Mahomes' branding on the field
(08:04) - Discussion on Patrick Mahomes' connection with Texas Tech and the impact of the Adidas partnership
(10:20) - Details about the incorporation of Patrick Mahomes branding into Texas Tech uniforms and the financial impact of the Adidas deal
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