99. How to build a following, with TikTok influencer and financial educator Giovanna Gonzalez

Beyond Better with Stacy Ennis

This week’s podcast guest (one of my former students!) has learned how to capture attention, grow an audience, share her opinion, and use her platform—now hundreds of thousands of people—to influence for good.

Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator. Giovanna’s powerful book, Cultura and Cash, will be out in January 2024.

In this candid conversation, Giovanna and I discuss:

• How she left corporate to pursue being a full-time creator
• BTS on what it’s really like to create content all day (hint: it’s not what you think)
• How to build an engaged, loyal following on multiple platforms
• Why first-gen money advice should be different
• What it was like to win a $50,000 writing grant—and what she did afterward to be successful in completing her book
• The highs and lows of her book-writing process
• The journey we went on together (this was my favorite part—I teared up!)

Learn how to capture the attention of hundreds of thousands of people—and make an even bigger impact with a book.

Get to know Giovanna:

• TikTok @thefirstgenmentor
• Instagram @gigithefirstgenmentor
• Website thefirstgenmentor.com
• Sign up for book updates: thefirstgenmentor.com/my-book

Learn more about my Idea-to-Draft Accelerator and Author Mentorship program here.

Follow me on:

• Instagram @stacyennis
• Facebook @stacyenniscreative
• LinkedIn
• Youtube @stacyennisauthor

To submit a question, email [e-mail] or visit www.stacyennis.com/contact and fill out the form on the page.