Kieta Rivens: Knocking on Virtual Doors

Better Said Than Written

When the coronavirus pandemic forced nearly everyone to isolate, shelter in place, limit social gathering, work from home, the extra downtime gave a lot of people time to think. To think of what’s next for their lives. To think about that next opportunity. That next idea. And people were definitely putting their thoughts into action. The Census Bureau reported that in 2020, more than 4 million new businesses were created in the United States - the highest the country has on record. Before the pandemic people would attend networking events and industry conferences where they would share their goals, ideals, and aspirations in hopes to find the perfect window of opportunity to take the big leap. By mid-March 2020, in-person networking came to a screeching halt. But that didn’t stop Kieta Rivens founder of the natural hair care company, Verified Beauty. In 2020, Essence magazine reported that Black consumers are making the switch from general products to those that specifically cater to them. As a result, the Black hair care industry in the United States pulled in nearly $2 billion in 2018. Kieta, who is a mother, wife, and a full-time lead infant teacher in North Carolina, launched her company in the midst of the pandemic. In this episode, Kieta shares how she knocked on virtual doors to spread the word of her new business, and the one affirmation that kept her going. You can find Kieta spreading the word about her business at the following: Website: https://verifiedbeautyllc.com/ Instagram: @verifiedbeautyllc Facebook: Verified Beauty LLC Customer Service: 704.840.2219