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What it Takes to Build a Brand on Amazon
Manage episode 494638392 series 3378346
A tartalmat a Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).
What does real brand building on Amazon look like in 2025?
They cover:
- Why obsessing over your customer matters more than chasing ROAS
- How AMC is helping brands become more precise
- The role of entry points, lifetime value, and playbooks that actually evolve
- Why creative is no longer optional and how AI is making it scalable
- What modern full funnel strategy really means
Connect with Gabi on LinkedIn
https://www.linkedin.com/in/gabriellaviljoen/
Connect with Jeff on LinkedIn
https://www.linkedin.com/in/jeffreycohen/
Connect with Destaney on LinkedIn
https://www.linkedin.com/in/destaney-wishon/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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