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How Liquid Death Built Demand Everywhere
Manage episode 501245517 series 3378346
A tartalmat a Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?
In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here.
They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today’s influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment).
Connect with Natalie
https://www.linkedin.com/in/nataliekcotter/
Connect with Destaney
https://www.linkedin.com/in/destaney-wishon/
Learn more about BTR Media
www.btrmedia.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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