))
Connecting the Funnel with AMC
Manage episode 505688662 series 3378346
A tartalmat a Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.
In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.
Key Topics Covered:
- How Amazon is democratizing insights and creative tools for both small and enterprise brands
- The real value of AMC and not just for data, but for action
- Path to purchase, time to conversion, and ad type overlap to guide your decisions
- Building audience-first strategies with AMC Audiences, even within Sponsored Ads
- The risk of viewing ad types in silos (and how to connect the funnel)
- A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queries
- Frameworks for helping brands prioritize what to do next, not just chase new features
- Destaney and Joe’s complementary POVs: analytics vs actionability, data vs gut
Connect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220
Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
94 epizódok
Megosztás
