Artificial Intelligence: Tools & Strategies for Marketers

Better Advertising with BTR Media

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.

Key Takeaways:

• The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more with ease.
• Brent and Adam recommend a variety of AI tools, including GPT-4, CoSchedule for social media management, Canva for design automation, and Revoicer for professional-grade voiceovers, demonstrating the wide applicability of AI in different marketing facets.
• This conversation underscores the importance of human oversight in AI-generated content, advocating for a balance between leveraging AI for productivity gains and applying human creativity to refine and personalize outputs.
• They encourage continuous learning and experimentation with AI tools to stay ahead in the marketing field, suggesting building custom GPTs for specific tasks to further streamline workflow.

Resources:

Connect with Brent on LinkedIn

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

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