Instagram Marketing: How You Can Become a Master of Social Media with Brooke Vulinovich

Beauty Industry Leaders

Social media is a powerful marketing tool, but most people are using it completely wrong! Everyone does the same thing: posting the exact same before and after photos time and time again on your feed (when you actually remember to take that after photo!), forgetting to reply to people in your DMs for a few days (if they haven’t ghosted you already!), all the while trying to figure out why the algorithm hates you and wondering if that’s why you aren’t getting any new followers.
According to our guest Brooke Vulinovich, Instagram specialist and founder of the Social Club, this same old tired cookie-cutter approach just isn’t enough anymore - not if you want to be an industry leader. With a background in sales and marketing, Brooke found that where other business owners struggled with social media marketing, it was a space she could thrive in! So she transformed her impressive skillset into a business, offering social media marketing support to a small group of entrepreneurs. From there, the Social Club rapidly expanded and now helps thousands of clients in over 36 countries master the art of Instagram. And that’s what she’s helping us do today! Brooke gives us an Instagram marketing masterclass: we cover everything you need to know, from how to use DM’s to maximise your new lead conversion, to why the Instagram algorithm ‘hates’ you (it’s all about understanding your insights!), and even her exact template for creating dynamic reels that take your content offerings to the next level. With thousands of potential customers in your pocket, the difference between a small business and an empire is how you utilise the power of social media.
Welcome to your social media masterclass:
📱 Breaking down the trends, myths, and mistakes of Instagram
📱 Creating engaging content that elevates your profile above the rest
📱 Building a personal brand vs a business brand: how do you know which one to commit to?
📱 Monetising your account: how to successfully drive leads and increase sales through the platform!
Brooke practices what she preaches - if you want to connect with her, slide into her Instagram DMs! For those wanting to transform their marketing and become an Instagram queen too, Brooke’s Social Club is the answer. And if you want to join fellow powerful female entrepreneurs and celebrate International Women’s Day, sign up to hear Brooke speak at Perth’s 2025 event:
https://www.instagram.com/brookevulinovich/
https://socialclubcommunity.com/premium/
https://fusionbizco.com.au/iwd2025?fbclid=PAZXh0bgNhZW0CMTEAAaZ8N-7UwrdjQTcajwPSHDHktPwgiBqivvxZ3mGDIWbUbeyQ1NDb3imx3xY_aem_2oPtzaW1U0sk1GxbfDr6uw

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/