One-Stop Shop for Cosmetic Patients — with James Newman, MD (Ep. 239)
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Hello, and welcome to Beauty and the Biz as we discuss having a one-stop shop for cosmetic patients. In addition, we'll also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.
Indeed, today’s episode is called “One-Stop Shop for Cosmetic Patients — with James Newman, MD”.
In truth, here is something you may not be aware of. Undoubtedly, a typical cosmetic patient “spreads the wealth”, so you rarely get all of their discretionary income.
For example, they see you for surgery of the face, someone else for a body procedure, another for laser treatments. Then, someone else for injectables and they buy their skincare products online.
But, what if you could offer ALL services under one roof and address all of the patient’s aesthetic needs? To be sure, this will save them time and allow them to bond and brag about you to their friends. Additionally, dramatically increasing the lifetime value of that patient.
In short, this means more profits for you and less advertising costs scouting for new patients.
Indeed, my latest guest on Beauty and the Biz has this figured out. Specifically, It’s Dr. James Newman, a facial plastic surgeon in private practice. In brief, he's in my neck of the woods near Stanford University in Northern California.
Furthermore, he explains how he set up a one-stop, multi-specialty practice to provide solutions for all cosmetic patients.
Notably, this approach has increased his word-of-mouth business, while eliminating his advertising costs.
Visit Dr. Newman's websiteP.S. Dr. Newman invites you to the 22nd Annual Winter Meeting, CME Accredited Multi-Disciplinary Meeting. Mention this podcast to get 10% OFF registration fee.
Details at: www.SAFPASLakeTahoe.com
I’ll be speaking so I hope to see there!
Enjoy!
Catherine Maley, MBA
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Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
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