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A tartalmat a Steve Fretzin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Steve Fretzin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Ashley Robinson: Law Firm Marketing the Right Way

35:39
 
Megosztás
 

Manage episode 409202654 series 3540135
A tartalmat a Steve Fretzin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Steve Fretzin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode, Steve Fretzin and Ashley Robinson discuss:

  • Creating a life on purpose.
  • Niching down your business to focus on who you want to work with.
  • Where lawyers need help with putting their marketing money.
  • Understanding what potential clients (and Google) are seeing when they look at your website.
  • Working with your marketing company to know what’s happening now and what the future holds.

Key Takeaways:

  • Plan to be present in your relationships and in your business.
  • Marketing isn’t bad, but a lot of nuance and strategy goes into understanding what you need for your firm specifically.
  • You need to understand your goals before you start building your marketing plan.
  • Does your client speak to your greatness? Or does it speak to your client’s pain points?

"It's on me to bring you qualified leads, it's on you to be a good lawyer and to convert those leads into clients." — Ashley Robinson

Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April!

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References:

About Ashley Robinson: Ashley Robinson is the founder of Green Cardigan Marketing; a boutique marketing agency who specifically targets the unique marketing needs of the legal industry.

Connect with Ashley Robinson:

Website: https://greencardiganmarketing.com/

LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/

LinkedIn: https://www.linkedin.com/company/green-cardigan-marketing/

Facebook: https://www.facebook.com/GreenCardiganMarketing

Instagram: https://www.instagram.com/green_cardigan_marketing/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  continue reading

431 epizódok

Artwork
iconMegosztás
 
Manage episode 409202654 series 3540135
A tartalmat a Steve Fretzin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Steve Fretzin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode, Steve Fretzin and Ashley Robinson discuss:

  • Creating a life on purpose.
  • Niching down your business to focus on who you want to work with.
  • Where lawyers need help with putting their marketing money.
  • Understanding what potential clients (and Google) are seeing when they look at your website.
  • Working with your marketing company to know what’s happening now and what the future holds.

Key Takeaways:

  • Plan to be present in your relationships and in your business.
  • Marketing isn’t bad, but a lot of nuance and strategy goes into understanding what you need for your firm specifically.
  • You need to understand your goals before you start building your marketing plan.
  • Does your client speak to your greatness? Or does it speak to your client’s pain points?

"It's on me to bring you qualified leads, it's on you to be a good lawyer and to convert those leads into clients." — Ashley Robinson

Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April!

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References:

About Ashley Robinson: Ashley Robinson is the founder of Green Cardigan Marketing; a boutique marketing agency who specifically targets the unique marketing needs of the legal industry.

Connect with Ashley Robinson:

Website: https://greencardiganmarketing.com/

LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/

LinkedIn: https://www.linkedin.com/company/green-cardigan-marketing/

Facebook: https://www.facebook.com/GreenCardiganMarketing

Instagram: https://www.instagram.com/green_cardigan_marketing/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  continue reading

431 epizódok

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