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Features x Benefits = The Product/Service You Offer
Manage episode 331769796 series 2996878
A tartalmat a Joel J Kelly biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Joel J Kelly vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
When you think about how products/services are presented what comes to mind? Is it the 3 tiered model we see online? Why is it presented that way? There has to be an intention and purpose to that design, and although we may have the system displayed correctly based on eternal patterns of psychology.
How we get there is the much-needed debate that needs to be had. As we are going about this all wrong.
We need to dive into the layers to understand why Features x Benefits = Product/Service is a better way to reach this outcome.
We’ll be discussing 3 things during this podcast:
- What are products/services defined and their purpose?
- How we are reverse-engineering the wrong way with our model.
- Why the model Features x Benefits = Product/Service works better.
I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.
You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.
Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.
I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.
If you would like to be a guest on our podcast you can contact us.
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