#166 - Summer Throwback: Erika Hall on Why Surveys (Almost Always) Suck

Awkward Silences

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5M ago 43:35

MP3•Epizód kép

Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes.

This week features a conversation with Erika Hall on the misuses of surveys. They're overused, often shoddily designed, and can get in the way of a better approach for the question (which might include not doing research at all). This topic has only grown in importance as development and decision cycles shorten, putting pressure on researchers to get insights to stakeholders faster.

Erika also recently updated her landmark book, Just Enough Research, to take into account these and other changes in the UX landscape.

Research Survey Resources

178 epizódok

#User Interviews #User Experience #Tech #Software Development #Business #Research #Productivity #UX Design #Product Management #Research Ops #UXR #Ethnography #Customer Interview