Building a Professional Digital Presence that You’re Proud Of

Auto Care ON AIR

Ever wondered how to seamlessly integrate a digital presence into your professional life? Join us on Auto Care ON AIR as we promise to unlock the secrets of digital presence with our "Carpool Conversations" host, Jacki Lutz, and auto care industry leaders Kathleen Long, Chief Revenue Officer of RepairPal, and Sebastian Zelger, CEO of Liqui Moly USA. Learn how a digital presence can be a powerful tool to elevate your visibility and differentiate yourself in a crowded marketplace. Discover why showcasing the human side behind the corporate facade is the key to connecting authentically with any audience.
Our panel sheds light on the importance of authenticity and self-expression in digital branding, especially for those at the C-level. They share their strategies for creating an impactful online presence, from integrating personal interests into professional profiles to the delicate art of "purpose portability." Not only do they reveal the challenges of staying genuine online, but they also offer actionable advice on how to foster emotional connections that go beyond business goals. Their insights are particularly valuable for leaders who aim to inspire their teams and cultivate a company culture where personal branding thrives.
The conversation takes a deeper turn as we explore the dynamics of personal branding within corporate environments. We discuss the importance of supportive company cultures that empower employees to express themselves while aligning with brand values. From navigating company social media guidelines to overcoming the initial hurdles of content creation, Jacki, Kathleen and Sebastian provide a nuanced perspective on building strong personal and corporate brands. Whether you're a seasoned professional or just starting, their stories and experiences provide a rich tapestry of insights that can guide you on your digital presence journey.

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To learn more about the Auto Care Association visit autocare.org.
To learn more about our show and suggest future topics and guests, visit autocare.org/podcast

Fejezetek

1. Digital Presence in Carpool Conversations (00:00:00)

2. Building a Professional Digital Presence (00:04:42)

3. Authenticity and Digital Branding Strategies (00:09:07)

4. Navigating Company Social Media Guidelines (00:19:32)

5. Digital Presence (00:27:45)

6. Building a Strong Personal Brand (00:35:06)

7. Navigating Personal Digital Branding Strategies (00:42:39)

8. Personal Branding for Purpose and Impact (00:55:14)

9. Industry Podcast Guests Express Gratitude (01:02:23)