Ep 494 - The Art Of Customer Transformation With Chris Hood

Author to Authority

Chris Hood is a distinguished keynote speaker and digital strategy thought leader with over three decades of experience in online development. He posits that customer transformation is a pivotal business strategy that involves understanding and adapting to the ever-changing needs of customers. Drawing on his extensive experience and his book "Customer Transformation," Hood highlights the importance of businesses moving past transactional relationships with customers and striving for transformational results. He presents a detailed seven-stage strategy, enriched with case studies and action plans to guide businesses in their adaptation process. According to Hood, customer transformation is not only key to retaining customers, but also to enhancing the overall success and value of a business.

Episode Outline:
(00:02:10) Adapting to Evolving Customer Demands Strategy

(00:09:45) Navigating Third-Party Publishing for Authors

(00:12:10) Listening to Customer Feedback for Business Success

(00:16:28) Amazon Publishing: Navigating Design Challenges for
Upload

(00:19:30) Customer-Centric Strategy for Business Success

(00:19:30) Utilizing Customer Feedback for Strategic
Decision-Making

Bio:
Chris Hood, a keynote speaker and thought leader in digital strategy, boasts over three decades of experience in online development. The author of 'Customer Transformation,' Chris provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy. His focus on aligning with customers' evolving needs has seen application across various industries, including financial, healthcare, retail, and non-profit sectors. Currently, Chris shares his insights on 'The Chris Hood Digital Show,' helping businesses worldwide accelerate their digital potential. He formerly held significant roles at Google, where he developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, introducing innovative storytelling technologies for popular shows such as Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence stretches across multiple industries. Beyond consulting, Chris imparts his knowledge to Southern New Hampshire University students, bridging the gap between business and technology through courses like Business Systems Analysis.

https://chrishood.com

Buy my book, "Customer Transformation" and connect with Chris, subscribe to my podcast, blog, social media, and stay informed about digital trends, all at ChrisHood.com