Episode 30: Analytics for Hospitality & Property Management

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Episode 30: Analytics for Hospitality & Property Management

Guest: Walter Hugo Añez

Customer experience is a hot topic in every business these days, but in the hospitality industry it has always been paramount! When you walk in the doors of a hotel or a resort as a customer, your expectations are already sky-high. No one goes on an expensive vacation “hoping for the best” after all! Meeting these high expectations is the non-negotiable everyday reality of everyone in hospitality. How do they do it – and still make a profit?

In today’s podcast episode, Walter Hugo Añez gives us some insight into how it is done. Superior analytics in the form of planning, reporting and analysis make all the difference regardless of whether you are a brand (such as Marriott, Hilton or Holiday Inn), an investor/owner or a property manager. Daily reporting on occupancy and “on-the-books” reservations enables hotel managers to optimize staffing levels and drive promotional efforts. Cash flow modeling enables investors to project operating cash requirements in the long run. And so on.

We finish up by talking about the limitations of Excel in delivering all this information in a timely manner, and the opportunities that come from investing in a planning software platform. Efficiency opportunities manifest as quicker turnaround times to support better operational decision making. Business opportunities arise from having higher quality, more detailed and more trustworthy data to work with as well as having more time to analyze it and be pro-active in driving strategy. We also touch on the opportunities of deploying predictive and other advanced analytics technologies for demand forecasting and optimizing metrics like capacity and staffing levels.

This podcast is brought to you by QueBIT experts in analytics.