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Coaching BDRs in Social Selling — With Cynthia Handal
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On this week's episode, our hosts Ashley and Katrine dive into the world of business development and social selling with Cynthia Handal, Head of Global Sales at Simera.
Cynthia, an experienced business development leader, is a founding member as well as the first sales hire at Simera, an AI-powered on-demand supply and demand matching platform. There she has built the BDR team from the ground up, bringing in over $5MM in pipeline and over 1000 demos over just 6 months.
Cynthia has been named on multiple lists such as Crunchbase's 2023 Women in Sales, Demandbase's 25 Sales Executives to Learn From in 2023, and she considers herself to be a "Fanatical Prospector".
Cynthia shares her personal experiences as a BDR, BDR leader, why AI will not be replacing sales people, and emphasizes the importance of creativity and building a strong personal brand to have a well-rounded and successful business development strategy.
Most importantly, Cynthia highlights the biases that are still alive and well in the sales industry. She advocates for sellers that come from unique and "different" backgrounds, explaining why diversity is critical for a sales team. This episode is a must-listen for anyone looking to excel as a BDR and stay ahead of the curve in the ever-evolving world of sales.
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