Marketing Strategies to Build the Business You Want: Interview with John Tyreman

ARCHITECTING Podcast - Career + Lifestyle Mentoring for Architects looking to move beyond overwhelm and make a difference through design

How amazing would it be to do work you are passionate about with colleagues and clients that share that passion every day? That can happen when you start leveraging your expertise and target your ideal clients.

1. Sales is not a dirty word- without sales, you don't have an ability to do the work that makes a difference.
2. Know the difference between work you want to do, and work you are able to do. Offering a specific service to a specific audience helps you increase sales to your ideal clients. Industry specialization is what gets you hired and helps you recruit a great team.
3. Your differentiator is your technical expertise and marketing is how you make clients aware of it.
4. Expertise is marketed through writing, speaking and networking. Think about how you can do each of these proactively when you aren't selling. Clients seek information sometimes years before they are ready to hire.
5. In your marketing, speak to the "one person" who is your ideal client. Use the 3-5 year rule: think of content that would have helped you 3-5 years ago and share that with your one person.

CONNECT WITH JOHN:

LinkedIn: https://www.linkedin.com/in/johntyreman/

Website: https://www.redcedarmarketing.com/

Email: [email protected]

X: John_Tyreman

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Angela

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