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The Role of Storytelling in B2B Business // An Anyline, Anytime Interview
Manage episode 279425603 series 2817879
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In this episode of Anyline, Anytime, we take a look at the role storytelling plays for B2B businesses. While storytelling is widely used in the B2C space, it has yet to take center stage in the B2B world.
So, why is this and what can B2B businesses do to better incorporate their story into future campaigns? Our own VP of Brand Strategy, Sophie Kreuzer, joins us to discuss this and much more. We are also joined by Daniel Stock, the Senior Copywriter at Obscura, a marketing and advertising agency we partnered with on a recent branding project.
You can view the video at the link below!
https://www.youtube.com/watch?v=PGzcpUssQKM
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