Rob Schwartz (TBWA New York) chats about advertising in a post-COVID world, why TikTok changes the game, and how all we need is love


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A sorozat szerzője: Because Entertainment and Andrew Loog Oldham, akit a Player FM és a Player FM-közösség fedezett fel. A szerzői jogok tulajdonosa a kiadó, nem a Player FM, és a hangfájlt a kiadó osztja meg közvetlenül a saját szerveréről. A frissítések nyomonkövetéséhez koppints a Feliratkozás gombra, vagy másold be a feed URL-t egy másik podcast-appra.

Rob Schwartz, advertising maven and CEO of TBWA New York, joins Andrew for a follow-up to their pre-COVID conversation that started this season of Sounds and Vision. This time, topics include how the pandemic may alter the worlds of marketing and advertising, why the industry needs to get its swagger back, how TikTok is diversifying the media playing field, what it means to be a ‘motorcycle dreamer,’ and how “All You Need Is Love” might be a better message going forward than “Street Fighting Man.”

Show Notes:

Andrew Loog Oldham’s Sounds and Vision is a partner of the Double Elvis podcast network. For more of the best music storytelling follow @DoubleElvis on Instagram or search Double Elvis in your podcast app.

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