From The Today Show to Building AI That Tells Human Stories with Patrice Poltzer

Amplify with Jess Ekstrom

Have you ever felt completely lost in your career, only to find that your most challenging experiences became your greatest assets? And how can AI, often seen as a threat to creativity, actually unlock your most authentic stories?

This week on Amplify, Jess sits down with Patrice Poltzer, co-founder of My Story Pro AI, a storytelling and AI strategist, and a former award-winning producer for The Today Show. Patrice has a somewhat non-linear journey - from the grit of door-to-door book sales and navigating a toxic startup culture after leaving her dream job, to more unexpected pivots and entrepreneurial endeavors.

Plus Patrice talks about her "lost twenties" - and why they were foundational to her success.

Tune in for:

• Why embracing non-traditional career paths and "being behind" can be your unfair advantage.
• The unexpected "grit" and "hustle muscle" developed through challenging early career experiences.
• Patrice's jarring experience transitioning from a dream corporate job to a toxic startup, and what she learned about knowing when to walk away.
• How a personal crisis (her husband losing his job, moving to a new country) became the "fire energy" that fueled her entrepreneurial leap into AI.
• Why Patrice, as a seasoned storyteller, initially resisted AI but was "jolted" into embracing it.
• Her revolutionary approach to AI: using it as a "mirror" to uncover your deepest insights and understand your audience, rather than just generating content.
• The crucial difference between soulless AI-generated content and emotionally connective storytelling.
• How Patrice’s tool, My Story Pro AI, acts as a "third-party" coach, helping founders overcome self-censorship and unleash their authentic voice.
• Why small business owners and solopreneurs now have access to "six-figure marketing research insights" through AI, a previously unattainable advantage.
• How AI can help you "get out of your own feedback loop" and broaden your perspective on what truly resonates with your audience.
• Patrice's advice for the "AI-shy" or "AI-resistant" creative, ensuring your unique voice and tone are amplified, not replaced.

About Patrice Poltzer:

Patrice Poltzer is the co-founder of My Story Pro AI, a storytelling and AI strategist, and a former award-winning producer for NBC's Today Show. With a unique blend of media expertise and entrepreneurial grit, Patrice empowers individuals and businesses to leverage AI as a tool for deeper self-discovery and more authentic, impactful storytelling.

Resources & Links:

• My Story Pro AI, free for 7 days: https://patricepoltzercreative.com/story-pro-for-business
• Follow Patrice Poltzer on LinkedIn: https://www.linkedin.com/in/patricepoltzer/

Amplify with Jess is produced by Walk West and brought to you by Mic Drop Workshop.