Skechers trainers – the power of serving one niche excellently

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Player FM - Internet Radio Done Right

42 subscribers

E-Commerce

Hozzáadva nyolc éve

A tartalmat a Michael Veazey biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Michael Veazey vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

All About Change

1
Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

11 napja27:28

Lejátszás később

Listák

Tetszik

Kedvelt

27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

körülbelül egy éve 3:38

MP3•Epizód kép

Trainers. Not a market that is obviously a winner for new products. If a client came to me with the idea of launching trainers, the names "Nike" and "Adidas" would come to mind as fierce competitors. And yet here is Skechers, making waves with a new trainer. But not just any trainer. And not just competing for the mass market. No, Skechers has created and expanded a wonderful niche market for itself selling trainers to people with a very specific need. One that Michael can speak to from personal experience!

293 epizódok

#Business #Marketing #Michael Veazey #Entrepreneur #Careers #E-Commerce #Tech #Industries

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Skechers trainers – the power of serving one niche excellently

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

42 subscribers

published körülbelül egy éve

Megosztás

MP3•Epizód kép

293 epizódok

#Business #Marketing #Michael Veazey #Entrepreneur #Careers #E-Commerce #Tech #Industries

Minden epizód

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

1
Make Confident business decisions: should you “Follow the numbers”? 7:55

19 weeks7:55

7:55

Should entrepreneurs always "Follow the numbers"? Should you be led by the numbers in your business buying and selling decisions? Let's deal with that today. Having previously bought various properties, I'm now considering selling one A selling or buying decision around any asset, including property, or a business is a lot of the same sort of thing. So you're buying an asset or selling an asset, which has a capital value, and then it will, if it works well, generate cashflow, sometimes negative if you get it wrong. So should you be led by the numbers? I've been on a train with a Google sheet, working out the capital gains of selling a residential property versus keeping it. What's interesting is how one arrives at decisions in business the nice thing about business is numbers guide you. Should they lead you? Should they guide you? Should you ignore them? Let's take one extreme at a time and examine how it works. Thesis: Ignore numbers (go with your gut) Extreme number one is to ignore the numbers and go with your guts, follow your intuition. There's a difference, between your guts and immediate instinct. Instinctive reaction to pain causes short-term decisions Running a business or owning property. Can be painful. , there's legal liability people hassling you, spending your own money and time and regulations always increasing. Both in business and residential property. My experience in the uk, Amazon selling is not getting any less full of regulations particularly if you sell in the eu or you know, if you're looking at Amazon's legal changes. Okay, so gut reaction might be just sell the damn thing because it's painful, but anything worthwhile can be painful. That's probably not a good plan. Now, what about intuition? If your intuition says, it's hard work, but the pain is not worth the gain. You might be right. Intuition can, misguide us because we overrate immediate pain and underwrite future pain. So if we do something now that makes them the easy but cost you a lot of pain in the future, that's not a very rational way of making decisions. Pure instinct or intuition has its dangers. So in the pure form, probably unwise, although one should not ignore one's intuition as an entrepreneur, Antithesis: Being led purely by the numbers Here's version two, led by the numbers, not guided by the numbers, but just led by them. The classic example of that mistake is in the the lockdown period or just after that, a lot of aggregators, private equity companies with a lot of money went out shopping for e commerce businesses based on Amazon. They made multiple mistakes, but one of them was based simply on following the numbers. A lot of very smart people, many of whom I interviewed for the podcast at the time, were involved in that, but they didn't have Amazon common sense or e commerce common sense they were good at, number analysis. So they analyzed the numbers but what they didn't take out was any kind of common sense. Why did the aggregators get it wrong in 2021-22? If you look at the root cause of the massive increase in revenue and profits of e commerce businesses around 2019, 2020, was obvious. The pandemic and lockdowns particularly in the UK and US. Were extreme. I was in the UK at the time, so yeah, that is in retrospect, I guess, very obvious what was, was going on there. Even at the time it wasn't rocket science to think there would be some kind of aversion to shopping in a physical location after the Pandemic, how much was going to be hard to call, but it wouldn't be zero. And there was going to be some reversion to spending discretionary earnings. So consumer spending, you could spend on whatever that isn't just your rent or mortgage on some services such as entertainment, going out to pubs. Technically they're buying products, but they're kind of consuming them immediately. So it's kind of a service or other services like going to the cinema or going...…

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

1
AI Finances for Amazon & eCommerce Sellers 17:33

25 weeks17:33

17:33

Imagine you're a thriving Amazon seller. You log in to Seller Central, download your settlement report, and receive your net deposit. But here's the catch: the numbers don't quite paint a clear picture of your finances. Amazon reserves make understanding your true profit, profitability, and cash flow a challenge. Now, add multiple sales channels to the mix. The complexity grows exponentially, leaving you scrambling to reconcile data and make sense of your finances. This is where AI-powered accounting steps in, offering a lifeline for busy eCommerce brand owners. [00:00] - Importance Of Clean Data For Business Owners[00:44] - Introduction And Context Setting[01:07] - Challenges Of Single-Channel Amazon Selling[02:10] - Webgility's Data Integration Process[03:02] - Multi-Channel Data Consolidation[03:38] - AI Assistant's Role In Data Analysis[04:34] - Automating Data Transfer To Accounting Systems[05:16] - Computers' Efficiency In Numerical Calculations[05:59] - Common Issues In Data Integration[06:20] - Importance Of Consistent SKU Naming Conventions[07:31] - Webgility's Approach To Clean Data Setup[08:16] - Challenges Of Maintaining Consistent Data Practices[09:24] - Development Of AI-Powered Product Mapping Capabilities[10:40] - Difference Between Mechanical Systems And Intelligent Systems[11:58] - Two Approaches To Accounting Systems[13:39] - Impact Of Clean Books On Business Valuation[14:50] - Progression From Top-Line Focus To Profit And Valuation[15:17] - Introduction To Webgility's Services[16:10] - Webgility's Resources And Upcoming Webinars[16:39] - Importance Of Financial Preparation For Holiday Season[17:06] - Final Advice On Understanding Business Profitability[17:31] - Conclusion And Thank You How AI Simplifies Your Accounting Nightmare Webgility leverages the power of AI to transform your eCommerce finances. It can handle data from the most granular level (SKU) to your overall settlement reports, all presented in a user-friendly, centralized dashboard. Going beyond Amazon, Webgility integrates with other platforms and payment processors, offering a comprehensive overview of your finances, regardless of your sales channels. Imagine logging in and having a virtual assistant at your fingertips, ready to answer your financial questions. AI-powered tools allow you to seamlessly connect your data with popular accounting software like QuickBooks. This enables you to record granular-level fees, identify trends over time, and gain valuable insights, all within Webgility or directly in your accounting software. Clean Data: The Foundation for Accurate Finances But before diving into AI, let's address the elephant in the room: clean data. Garbage in, garbage out is still a golden rule in the digital age. No matter how powerful AI is, it can't magically transform messy data into financial clarity. The key to success starts with a well-organized product catalog. Develop a consistent SKU naming convention across all your channels. This seemingly simple step ensures accurate sales and profit tracking over time. Remember, inconsistent data leads to inaccurate reports, hindering your ability to make informed decisions. While AI excels at processing unstructured data, it's not a miracle solution. Here's where Webgility shines. It helps you get started the right way by offering features like: SKU naming guidance: Webgility assists in establishing a consistent naming convention for your catalog. On-the-fly account creation: Streamline the process by having Webgility automatically create clean accounts as you manage your business. Professional onboarding: Webgility offers onboarding services to ensure your data is structured correctly from the get-go. In some instances, AI can even help improve existing data. Webgility is constantly developing tools to analyze potentially flawed data, like identifying similar SKUs that may be duplicates. This can extend to customer and client data as well,...…

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

1
Artificial Intelligence for Amazon & eCommerce Sellers 25:27

25 weeks25:27

25:27

In today's rapidly evolving digital landscape, artificial intelligence (AI) has emerged as a game-changer for businesses of all sizes. For eCommerce sellers, AI offers a powerful tool to streamline operations, enhance customer experiences, and gain a competitive edge. This guide will delve into how SMB eCommerce businesses can leverage AI to optimize their operations, improve decision-making, and achieve sustainable growth. [00:00] - AI Benefits For Business Owners And Consumers[01:01] - Introduction To The 10K Collective Podcast[01:45] - Parag Mamnani's Background And Founding Of Webgility[02:36] - Challenges Of Multi-Channel E-Commerce And Inventory Management[03:34] - Financial Systems As The Cleanest System Of Record[04:47] - Complexity Of Pricing And Inventory Tracking[06:00] - AI Adoption In E-Commerce Organizations[07:16] - Early Days Of AI Integration In E-Commerce Platforms[08:30] - Difference Between Generative AI And Regression-Based AI[09:45] - Barriers For SMBs In Adopting AI Technologies[11:29] - AI For Small Business Operations[12:42] - Bifurcation Of AI Technology In Business[14:29] - Key Capabilities Of AI Assistants In Business Operations[15:52] - Importance Of Predictive Power In AI For Business Decisions[17:16] - Challenges In Forecasting Due To Unpredictable Events[19:12] - Impact Of Black Swan Events On Predictions[20:31] - Limitations Of Forecasting For Small Businesses[22:03] - Factors For Successful Future Predictions In E-Commerce[23:38] - Importance Of Blending AI With Human Intuition[24:53] - AI Assistant Inclusion And Learning From Customer Expectations Understanding AI's Potential for eCommerce AI, with its ability to analyze vast amounts of data and learn from patterns, can significantly benefit eCommerce sellers in various ways. By automating routine tasks, providing valuable insights, and personalizing customer experiences, AI can help businesses increase efficiency, reduce costs, and drive sales. The Benefits of AI for eCommerce Enhanced Efficiency: AI can automate repetitive tasks such as order processing, inventory management, and customer service, freeing up valuable time for more strategic activities. Improved Decision-Making: By analyzing data and identifying trends, AI can provide valuable insights to inform business decisions, such as pricing, marketing, and product development. Personalized Customer Experiences: AI-powered recommendation engines can offer tailored product suggestions to customers, increasing engagement and loyalty. Optimized Operations: AI can help streamline supply chain management, improve inventory forecasting, and optimize logistics, leading to cost savings and improved customer satisfaction. Leveraging AI for Operational Excellence Inventory Management: AI can help optimize inventory levels by predicting demand, preventing stockouts, and reducing excess inventory costs. Pricing Optimization: AI algorithms can analyze market data and competitor pricing to determine optimal pricing strategies, maximizing revenue and profitability. Fulfillment and Logistics: AI can streamline the fulfillment process by optimizing shipping routes, reducing delivery times, and improving customer satisfaction. Customer Service: AI-powered chatbots can provide instant customer support, answer common queries, and resolve issues efficiently. Harnessing AI for Marketing and Sales Personalized Marketing: AI can help create targeted marketing campaigns based on customer preferences, demographics, and purchase history, improving conversion rates. Customer Segmentation: AI can segment customers into different groups based on their behavior and characteristics, allowing for more effective marketing strategies. Predictive Analytics: AI can predict customer behavior and identify potential churn, enabling proactive retention efforts. Implementing AI in Your eCommerce Business Identify Your Goals: Clearly define the specific areas ...…

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

1
Launch Product on Amazon Using PPC Tactics 19:15

26 weeks19:15

19:15

The world of e-commerce thrives on innovation, and Amazon remains at the forefront. For brand owners, a successful product launch on this platform can be a game-changer. However, navigating the vast Amazon marketplace can be daunting, especially with limited resources. This guide equips you with the knowledge to strategically utilize PPC (pay-per-click) advertising to launch your product and propel your brand forward.[00:59] - Discussing Broader Expectations For PPC Strategies[01:26] - Subjectivity In Amazon PPC Strategies[01:56] - Example Of Keyword Strategy For Whiskey Products[03:14] - Separating Brands And Search Terms In Campaigns[04:01] - Gradual Introduction Of Different Ad Types[04:41] - Importance Of Consistency In PPC Strategy[05:18] - Balancing Patience And Action In PPC Management[06:39] - Importance Of Data And First Sales In PPC[07:28] - Periodic Review Of PPC Campaigns[08:06] - Adapting To Changes In The E-commerce Ecosystem[09:02] - Importance Of External Traffic For Amazon[09:48] - Balancing Organic And PPC Efforts[10:40] - Learning And Testing In Different Amazon Categories[11:09] - Impact Of Pricing On PPC Performance[12:09] - Importance Of Honesty And Transparency In Agency Work[13:00] - Understanding The Product And Target Market[14:31] - Overview Of Enzo Brands Services[15:37] - Enzo Brands' Experience With Various E-commerce Platforms[16:15] - Enzo Brands' Approach To Client Relationships[17:20] - Importance Of Brand Message On Amazon[18:20] - Keeping Things Simple And Understanding Basics Understanding Amazon Ads Broad Match and Auto Campaigns Amazon Ads offers various campaign structures, each with its advantages. Let's delve into broad match and auto campaigns: Broad Match: This approach casts a wide net by capturing searches containing all or some of your keywords. While broad match can generate a high volume of impressions, it requires careful monitoring to ensure your ads reach the right audience. Auto Campaigns: These campaigns leverage Amazon's algorithm to automatically identify relevant keywords for your product. While convenient, auto campaigns can be imprecise and necessitate ongoing refinement. Striking the Balance: Broad Match vs. Targeted Keywords Michael Kahn's Insight: Michael Kahn, an industry veteran with Enso Brands, emphasizes the value of starting with broad match campaigns. This initial broad approach helps you discover the keywords most likely to resonate with your target audience. Beyond Long-Tail Keywords: Conventional wisdom dictates a heavy focus on long-tail keywords for Amazon PPC. However, this isn't always the golden rule. Depending on your product category, high-volume keywords like "whisky" or "scotch whisky" might yield excellent results. Building a Robust PPC Strategy: Beyond Broad Match While broad match offers valuable insights, a successful PPC strategy requires more than just initial experimentation. Here's how you can craft a results-oriented approach: Sponsored Product Ads: This core PPC tactic showcases your individual products to targeted audiences based on keywords and product listings. Harvested Keywords: Leverage data from broad or auto campaigns to identify high-performing keywords for future manual campaigns, allowing for more focused targeting. Negative Match: Strategically exclude irrelevant keywords that generate clicks but don't lead to conversions. This helps you refine your targeting and save budget. Branded Search Terms: Track branded search terms separately to assess brand awareness and avoid skewing overall campaign data. Video and Headline Ads: Exploring Additional Options While sponsored product ads are a strong foundation, consider incorporating video and headline ads for a more comprehensive approach: Video Ads: These compelling visuals can effectively communicate your product's unique features and benefits, driving engagement and conversions.…

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

1
Amazon Advertising Strategy for Product Launches 19:29

26 weeks19:29

19:29

The world of e-commerce is booming, and Amazon remains a major player. For brand owners, a successful product launch on this platform can be a game-changer. But how do you stand out in a crowded marketplace, especially when resources are limited? [00:00] - Introduction To The Podcast[01:31] - Introduction Of Michael Kahn From Enso Brands[02:13] - Michael's Background And Location[02:44] - Defining Launching On PPC[03:12] - Essential Preparation Before Launching[04:52] - Importance Of Competitor Analysis[06:28] - Understanding The Competitive Landscape[07:01] - Types Of Amazon PPC Ads[08:31] - Amazon Ads Team Innovation[09:14] - Focus On Video Ads For Product Launch[11:33] - New Partnership Between Amazon And TikTok[11:50] - Financial Expectations For Ad Spending[13:47] - Balancing Ad Spend And Patience[14:51] - Example Of Ad Spend Strategy Over Time[16:42] - Three-Month Timeline For Ad Strategy[17:46] - Gradual Adjustment Of Ad Spend[18:59] - Warning Against Abrupt Changes In Ad Strategy Introducing Enso Brands and Michael Kahn: This guide draws expertise from Enso Brands, a full-service agency for Amazon sellers. Led by industry veteran Michael Kahn, Enso offers brand acquisition, management, advertising expertise, and even warehousing solutions. Launching on Amazon: New Products or Revivals Your launch strategy will differ depending on whether you're introducing a brand new product or reigniting interest in a dormant listing. This guide tackles both scenarios, offering actionable tips to maximize your Amazon advertising impact. Pre-Launch Checklist: Prep for Success Before diving into PPC (pay-per-click) advertising, ensure a solid foundation for your launch. Here's what you need: Know Your Target Market: Demography and psychographics are crucial. Competitor Analysis: Identify direct and indirect competitors. Analyze their pricing, reviews, and ad strategies (including video usage). Keyword Research: Conduct thorough keyword research to ensure your listing appears in relevant searches. Listing Optimization: Craft compelling product descriptions with high-quality A+ images. Vine Reviews: Consider leveraging Vine reviews for early, honest feedback. Launching with PPC: A Powerful Toolset Amazon offers a variety of advertising options to consider: Product Ads: Showcase individual products to targeted audiences. Branded Ads: Increase brand awareness and build recognition. Video Ads: Effectively communicate your product's unique features and benefits. Headline Ads: Enhance brand visibility, though conversion rates may vary. Remember, Amazon provides tools to scale your spending, but consider utilizing third-party ad management solutions for added efficiency. Optimizing Your Campaigns: What Works for Your Product The key to successful Amazon advertising is finding what drives conversions for your specific product. Here's what Michael Kahn recommends: Always A/B Test: Experiment with different approaches to identify the most effective messaging and visuals. Embrace Video Ads: Consider video ads to showcase your product's unique selling points. Start with Sponsored Products: These ads offer a good balance between conversion and cost efficiency. Headline Ads for Brand Awareness: While conversion rates might be lower, they can be valuable for building brand recognition in certain categories. Client Story: Video Ads Highlight a Unique Feature Michael shares a client example where video ads were instrumental in showcasing a product's unique feature that wasn't easily conveyed through text descriptions. These compelling visuals helped differentiate the product from competitors and justify a higher price point. ACoS, High Spend, and "Bleeding Keywords" During Launch ACoS (Advertising Cost of Sale): Achieving the right balance between ACoS, high ad spend, and "bleeding keywords" (unprofitable keywords) is crucial during launch.…

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

1
Amazon Tiktok integration (Amazon Newsday 10 Sep 2024) 3:47

26 weeks3:47

3:47

Michael Veazey Welcome to Amazon Newsday. I'm your host, Michael Veazey. Today, a couple of stories that are not in the last couple of weeks, but they were so important, we didn't want you to miss them. Amazon Tiktok Integration Announced Amazon TikTok integration. On the 9th of August, Amazon and TikTok officially announced their partnership, enabling users to discover and purchase Amazon products directly within the TikTok app. The integration allows TikTok users to see Amazon product recommendations on their For You feed. Users can link their TikTok and Amazon accounts through a secure one time setup process. Once accounts are linked, Amazon customers can then complete checkout within TikTok without leaving the app, providing a faster and more frictionless experience. Users in the U S. who linked their accounts will see real time pricing, primary eligibility, delivery experts, and product details on select Amazon product ads in TikTok. "Project Handshake" This partnership is part of Amazon's Project Handshake, a broader Amazon strategy which aims to merge social media with e commerce. Similar integrations have been made with platforms like Meta and Snapchat. For Amazon sellers, this integration could open up new opportunities to reach younger audiences through TikTok, potentially making sponsored display and DSP ads more effective. This integration is initially launching only in the United States with no specific timeline provided for expansion to other regions. This partnership represents a significant step in integrating e commerce with social media, potentially reshaping online shopping behaviors and offering new avenues for brands to reach consumers. Amazon required to recall unsafe products Amazon has been required to recall unsafe products. In a landmark decision, the U. S. Consumer Product Safety Commission, the CSPC, has ruled that Amazon is legally responsible for hazardous products sold by third party sellers through its Fulfillment by Amazon program. This July 29th ruling classifies Amazon as a distributor under the Consumer Product Safety Act, making it liable for over 400, 000 potentially dangerous items sold on its platform. The case focused on products like flammable children's sleepwear, faulty carbon monoxide detectors and unsafe hairdryers. As a result, Amazon must now develop plans to notify purchasers and the public about these hazards and provide refunds or replacements. Wider implications for e-commerce sellers This decision could have far reaching implications for other e commerce platforms, potentially subjecting them to similar notice reporting and recall obligations as traditional retailers. It underscores the CPSC's commitment to enforcing compliance across all parties in the consumer product distribution chain. Amazon plans to appeal the ruling, arguing that it had already taken swift action to warn consumers and offer refunds when notified of safety issues. However, the CPSC found these measures inadequate, emphasizing the importance of public notice for all potentially affected customers.…

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

2 years26:30

26:30

Welcome to "Mastering Amazon Brand Building: Building a Sellable Brand with Expert Tips." In this comprehensive guide, we will delve into the strategies and techniques that will help e-commerce brand owners scale their brands on Amazon with minimal capital. Whether you are just starting out or looking to take your existing brand to new heights, this guide will provide you with valuable insights and actionable steps to master the art of Amazon brand building. 00:00:00: Introduction to the Podcast Episode and the Importance of Picking a Lane and Building a Brand around Something Passionate 00:01:33: Introduction to the Challenges of Building an Online Business, Specifically on Amazon 00:03:05: Fear of Failure and Judgment as a Barrier to Taking Action towards Building an Ecommerce Business 00:03:54: Society's Norms and Expectations as a Barrier to Entrepreneurship 00:04:39: Importance of Taking Action and Giving Oneself Permission to Pursue Entrepreneurship 00:05:12: Discussion of the Challenges of Running an Ecommerce Business Day-to-Day 00:06:30: Importance of Taking Control of One's Own Destiny and Giving Full Commitment to Entrepreneurship 00:07:12: Challenges of Getting Started and Running an Ecommerce Business, Including Overwhelming Amounts of Information and Decision Fatigue 00:08:51: Loneliness, Pressure, and Imposter Syndrome as Additional Challenges of Running an Ecommerce Business 00:09:14: The Playing Field Is Level for Anyone to Become an Ecommerce Entrepreneur, and the Importance of Seeking out Other People and Building Relationships 00:10:45: Importance of Attending Real Events and Conferences to Network and Form a Community of Like-Minded People, Which Can Help Overcome Imposter Syndrome and Loneliness 00:13:01: The Importance of Good Stress (You Stress) in Entrepreneurship and How Having a Supportive Network and Resources Can Help Channel Pressure into Productivity 00:13:51: The Importance of Forming Connections and Overcoming Imposter Syndrome by Realizing That Others Experience Similar Challenges; the Significance of Giving Oneself Permission to Pursue Entrepreneurship; the Importance of Aligning One's Business with One's Passions 00:17:44: The Importance of Being Passionate about the Business You Build; Advice for Those Who Are Not Passionate about Their Business; the Importance of Not Shutting Down a Profitable Business but Finding Ways to Make It Make More Sense 00:20:19: People Allowing Their Business to Die Because They Kind of Want Out; the Importance of Growing a Business to Make It Sellable; the Amazon Profit Quiz for Identifying Profit Killers in Private Label Amazon Businesses 00:22:10: Introduction to Ben Leonard's Consulting Services, Including Consultations for Private Equity Backed Portfolios of Brands and Ecommerce Business Owners 00:23:22: Information on How to Get in Touch with Ben Leonard, Including His Website and Email 00:25:12: Information on the Amazon Profit Quiz and Closing Remarks What is a brand? At its core, a brand represents a group of products that solves specific problems for a specific group of people. In this episode, we will explore the importance of building a brand on Amazon and how it can transform your business. Understanding Your Target Audience To build a successful brand, it is essential to understand your target audience. Amazon provides powerful tools like brand registry, brand analytics, and brand pages that can help you gain valuable insights into your customers. By leveraging these tools, you can identify the preferences and behaviors of your target audience, allowing you to create targeted marketing strategies. Transitioning from Selling Stuff to Building a Brand Transitioning from simply selling products on Amazon to building a brand requires a shift in mindset. Without a strong brand identity, you may find yourself constantly chasing the next sale. We will explore the importance of creating anticipation, building trust,…

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