Lépjen offline állapotba az Player FM alkalmazással!
How Covid Led Diane von Furstenberg to a Brand Reboot in China
Manage episode 267275840 series 2286025
Fashion designer Diane von Furstenberg talks about how Covid-19 has allowed her to reset and reevaluate her business, her outlook on the China market and the role of innovation that has been core to her vision since she pioneered the wrap dress nearly 50 years ago. Her brand's digital pivot has included deeper engagement with Chinese consumers and fundraising for pandemic relief via Alibaba's Taobao Live channel and becoming one of the first brands to move its runway show online for Shanghai Fashion Week.
50 epizódok
Manage episode 267275840 series 2286025
Fashion designer Diane von Furstenberg talks about how Covid-19 has allowed her to reset and reevaluate her business, her outlook on the China market and the role of innovation that has been core to her vision since she pioneered the wrap dress nearly 50 years ago. Her brand's digital pivot has included deeper engagement with Chinese consumers and fundraising for pandemic relief via Alibaba's Taobao Live channel and becoming one of the first brands to move its runway show online for Shanghai Fashion Week.
50 epizódok
Minden epizód
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.