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Signals, AEO, and the New Buyer Journey with Sydney Sloan, CMO of G2
Manage episode 519282815 series 3668192
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In this episode of AI’ve Got Questions, I sit down with Sydney Sloan, CMO of G2 and one of the most thoughtful and dynamic marketing leaders I know.
Sydney has spent her career shaping categories, scaling powerhouse SaaS companies, and building marketing teams that know how to spot the signal through the noise. Now she’s at the center of one of the biggest shifts we’ve seen in years: the rise of AI-driven buyer behavior, agentic workflows, and AEO.
We get into all of it, from how CMOs should rethink signals, to why “weed and speed” is the new growth mindset, to the exploding world of AEO tools (67 and counting - 67!). Sydney shares what she’s seen on her global AI tour, the data G2 is surfacing on how buyers actually research today, and the simple steps every marketer should take right now to keep up.
If you’re a marketing leader trying to build smarter, faster workflows in an agentic world, this one is full of practical insight.
Tune in.
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