The New Client Acquisition Strategy You’re Missing w/ Russell Goldsmith

Agency Builders

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In this conversation, Logan Lyles and Russell Goldsmith explore the strategic use of podcasting as a tool for networking and building genuine relationships with prospective clients. They discuss the evolution of podcasting, especially in a post-COVID world, and how agencies can leverage events to create meaningful connections.
The conversation emphasizes the importance of content-based networking, the do's and don'ts of event-based podcasting, and strategies for maximizing post-event engagement through social media. In this conversation, Logan Lyles and Russell Goldsmith discuss various strategies for leveraging social media, particularly TikTok and LinkedIn, for B2B marketing.
They explore content strategies for podcast episode releases, the integration of AI tools in podcast production, and the challenges of agency growth. The importance of community and networking is emphasized, along with tips for enhancing audio quality in podcasting. Russell shares insights on the value of private groups for agency owners and the significance of understanding client needs in podcast production.

Takeaways

• Podcasting can be a powerful tool for networking.
• Building relationships through interviews can lead to new business.
• Content-based networking allows for genuine connections.
• Agencies should focus on creating content with clients, not just for them.
• Events provide a unique opportunity for face-to-face networking.
• Pre-planning is essential for successful event-based podcasting.
• Timely release of podcast episodes post-event can maximize engagement.
• Community and networking are vital for agency growth and support.
• Understanding client challenges is key to promoting podcasting benefits.
• Exploring various content release formats can cater to different audience preferences.

Connect with the co-hosts of Agency Builders:

• Jay Owen
• Tyler Pigott
• Cassie Shea
• Logan Lyles

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