The Framework That 10X'd This Small Agency w/ Cassie Shea

Agency Builders

Send us a text

In this conversation, Logan Lyles and Cassie Shea discuss the importance of leveraging time, money, and energy for agency growth. They introduce the Resource Triangle framework, emphasizing the need for personal development alongside business growth. Cassie shares insights on how to avoid becoming a bottleneck in business, the significance of accountability, and the power of weekly sprints to achieve goals. The discussion highlights the balance between productivity and personal well-being, advocating for a disciplined approach to creativity and energy management. In this conversation, Logan Lyles and Cassie Shea explore the importance of time management for agency owners, emphasizing the need for a structured approach to balancing energy, revenue, and productivity. They discuss the concept of 'dabble time' for creative exploration, the significance of conducting time studies to understand personal productivity, and the hierarchy of decision-making in business operations. Cassie shares practical steps for effective time tracking and highlights the elegance of simplicity in systems for sustained growth. The episode concludes with rapid-fire insights on tools and recommendations for agency owners.
Takeaways

• Business is the best vehicle for personal development.
• How the CEO often becomes the bottleneck to growth.
• Time is the first currency that powers your business.
• Energy management is crucial for success.
• We often confuse being busy with being effective.
• Identifying high leverage priorities is key.
• Weekly sprints can lead to significant growth.
• Blocking out dabble time can enhance energy and revenue.
• Conducting a time study reveals how time is truly spent.
• Data-driven decisions are crucial for effective time management.
• The hierarchy of decision-making should be system, process, team.
• Using tools like Toggl can streamline time tracking.
• Two weeks of data collection provides more accurate insights.

Connect with the co-hosts of Agency Builders:

• Jay Owen
• Tyler Pigott
• Cassie Shea
• Logan Lyles

Love this content & want to connect with the community?

• Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
• Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community

Could white-labeled video editing services help scale your agency?

• Check out our friends at VideoScale. Use promo code BUILDERS to get 10% off your first month!