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Eaon Pritchard & Dr. Lachezar Ivanov - The Psychology behind Brand building
Manage episode 376162264 series 2864049
In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov.
To read Eaons Books, go to www.eaonpritchard.com
To chat with Dr. Lachezar, head to www.firebrandconsultants.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message78 epizódok
Manage episode 376162264 series 2864049
In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov.
To read Eaons Books, go to www.eaonpritchard.com
To chat with Dr. Lachezar, head to www.firebrandconsultants.com
--- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message78 epizódok
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