One Knight In Product podcast

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A tartalmat a One Knight in Product biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a One Knight in Product vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

4 napja27:29

Lejátszás később

Listák

Tetszik

Kedvelt

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

One Knight in Product

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I’m your host, Jason Knight, and One Knight in Product is your chance to go deep into the wonderful world of product management, product marketing, startups, leadership, diversity & inclusion and much more! My goal with One Knight in Product has always been to bring real chat to the over-idealised world of product management and mix thought leader interviews with day-to-day practitioners from around the world. I want to ask hard, but fair, questions and bring some personality and good, old-fashioned dry British humour to building products. Subscribe to and share the best product podcast! No others come close 😎

243 epizódok

#Tech #Business #Knight In Product #Product Management

One Knight in Product

40 subscribers

updated 2 napja

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243 epizódok

#Tech #Business #Knight In Product #Product Management

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One Knight in Product

1
Sam Greenwood's Hot Take - We Need to Rethink Product Management in the Age of Societal Collapse (with Sam Greenwood, Emotional Resilience Coach for PMs) 23:18

2 napja23:18

23:18

Sam Greenwood is an emotional resilience coach who works with product managers to help them survive at the intersection of emotional stress and product leadership. His goal is to help product managers build EQ, communication and leadership and AI-proof their careers. Sam's hot take? That we are on the cusp of societal collapse and product managers, as well as people in tech in general, have taken their eye off the ball. Product people need to adopt new mindsets and build different kinds of products to help us weather the storm... although, maybe the storm can't be weathered at all. Find Sam on LinkedIn: https://www.linkedin.com/in/samuel-greenwood/ . If you'd like to appear on Hot Takes, please grab a time: https://www.oneknightinproduct.com/hot…

One Knight in Product

1
Olha Yohansen-Veselova's Hot Take - Product Managers Need To Become Growth Managers (with Olha Yohansen-Veselova, Product Growth and Optimization Advisor) 24:56

10 napja24:56

24:56

Olha Yohansen-Veselova is a product growth and product optimisation expert who has now gone solo and is helping companies with their onboarding. Olha is also a startup mentor and advisor, and is passionate about product managers living up to their full potential. Olha's hot take? That product managers need to beyond being facilitators and unblockers, and move towards being true growth partners to the business. Too many people are working in a bubble and not taking account of the commercial impact of their roles, and the ones that do will outpace the ones that don't. Find Olha on LinkedIn: https://www.linkedin.com/in/oyohansen/ . Or check out Olha's newsletter: https://oyogrowth.substack.com/ . If you'd like to appear on Hot Takes, please grab a time: https://www.oneknightinproduct.com/hot…

One Knight in Product

1
Solopreneurship, Memes & Getting Started with Product-Led Sales (with Elena Verna, B2B Growth Guru & Meme Queen) 1:09:57

5 weeks1:09:57

1:09:57

About the Episode Elena Verna is a renowned growth consultant who has worked at and with a glittering array of well-known tech companies. She's a strong advocate of career optionality and solopreneurship, as well as the author of a popular growth newsletter, Reforge instructor and popular LinkedIn content creator with her insightful posts and searing memes. Just don't call her an influencer. Episode highlights: 1. Solopreneurship is about having optionality; it doesn't mean you never take a full-time job again. You can build a portfolio career with a variety of different offerings, and get involved in the types of problems that excite you. This feels risky, but people get laid off from "real" jobs all the time. The most important thing is to optimise for what you're passionate about, and it may well be that you move between full-time employment and advisory or fractional roles. It's not a one-way street, and you're in control. 2. Humour disarms people, so memes are a great way to talk about difficult topics and build empathy Content creators should not be scared of poking fun at meaningful topics. Using humour is a great way to help build connections with people around potentially sensitive areas. That doesn't mean you should make everything a joke, but you can certainly mix it up. You might think it's risky for a solopreneur, needing to build credibility, to be seen as an unserious clown. But, do you really want to work with people who can't take a joke? 3. Product-Led Sales is all about using self-service as a lever to fill up your sales pipeline with healthy, qualified leads Speaking of knowledge (nice segue!), Elena has written a lot about Product-Led Growth (PLG) and Product-Led Sales (PLS). PLG is the strategy of using your product as its own acquisition channel through enabling a great self-service experience, quick time-to-value and all the other things that B2C apps have had to worry about for years. PLS, on the other hand, is about filling your sales team's pipeline with high-quality leads that have already experienced your product through PLG, and demonstrated enough usage to make it worth having a data-backed conversation with the buyers at that organisation. 4. There are signals that it's time to try out Product-Led Sales Don't adopt PLS for the sake of it; instead, look for signals that it's appropriate for you. Traditional sales-led motions focus on the buyer but, if you solve a problem that matters more to end users than buyers, you should consider Product-Led Sales as a method for building internal champions and advocacy for your product. You should also be conscious of competitive threats; your traditional, top-down buyer-led sales motion may work today, but keep your eyes open for new PLG players attacking your underbelly. 5. You probably need new capabilities (and talent) within your organisation if you want to get started with Product-Led Sales. Let's face it, most sales-led organisations are terrified of giving sales prospects access to their product without supervision. The user experience is almost certainly terrible and there's no "Aha!" moment to speak of, just a pile of features that got added to satisfy procurement teams. You need to get a good product manager in to overhaul the experience, good product marketers to work on optimising acquisition, and great data analytics so you can make sure you aren't just sending garbage to the sales team. If you don't send them high-quality leads, they'll stop trying to sell to them. 6. Product-Led Sales is not an on/off switch but a dial. Traditional sales-led organisations that are crushing their quotas don't need to go down the product-led growth or product-led sales route if it doesn't work for them. Similarly, product-led companies shouldn't have to go upmarket to succeed. The most important thing to consider is how to build on your existing strengths and complement them, and getting the mix right. You can run both at the same time, and this is better than throwing all-in on a go-to-market motion where you have no credibility, experience or right to win. Contact Elena Check out Elena's newsletter and other work: ElenaVerna.com Follow Elena on LinkedIn: https://www.linkedin.com/in/elenaverna/…

One Knight in Product

1
Zoe Laycock's Hot Take - Product People Need To Take AI Ethics Seriously (with Zoe Laycock, Product Marketing Lead @ Diffblue) 29:38

6 weeks29:38

29:38

Zoe Laycock is the Product Marketing Lead for Diffblue, an AI-powered testing platform, and is passionate about promoting and elevating the role of product marketing, as well as advocating for diversity, equity, and inclusion (DEI) in the tech sector. Zoe's hot take? That product people need to get serious about ethical AI, and put people, processes and protections in place to ensure that AI products create the impact that we all want to see in the world. Find Zoe: ...on LinkedIn: https://www.linkedin.com/in/zoelaycock/ . ...on "X": https://x.com/firestartr . ...on Instagram: https://www.instagram.com/firestartr . Or check out Diffblue: https://www.diffblue.com/ . If you'd like to appear on Hot Takes, please grab a time: https://www.oneknightinproduct.com/hot…

One Knight in Product

1
Myles Sutholt's Hot Take - Leaders Need to Get Better at Using Data for PM Performance Reviews (with Myles Sutholt, Head of Product @ Field Intelligence Inc) 20:09

7 weeks20:09

20:09

Myles Sutholt is a Germany-based product leader working for an Africa-based startup where he's helping to digitise the health supply chain across the continent, with a "laser focus" on creating user value alongside business value and fostering motivated, dynamic teams. His hot take? That leaders too often rely on gut feel and recency bias when performing performance reviews, relying on point-in-time assessments and trying to be nice rather than supporting the career growth of their teams. Find Myles on LinkedIn: https://www.linkedin.com/in/myles-sutholt/ . If you'd like to appear on Hot Takes, please grab a time: https://www.oneknightinproduct.com/hot !…

One Knight in Product

1
Most PMs Aren't Good At Strategy - Enter The Decision Stack! (with Martin Eriksson, Co-founder of Mind the Product & Creator of The Decision Stack) 1:07:48

9 weeks1:07:48

1:07:48

Martin Eriksson is the co-founder of Mind the Product, and co-author of the "Product Leadership" book. Martin has worked with a multitude of companies and has been heavily involved in the VC side of product management. These days, he's advising and coaching companies as well as trying to help us all make good decisions by writing a new book, "The Decision Stack", alongside its supporting website. Episode highlights: 1. The vast majority of company employees don't know what their company strategy is... It's important for everyone in the company to be aligned on what's important, where the company's going and how they're going to get there. It's crucial for product and business leaders to do the work; both to create a vision and strategy and to share it with everyone who is needed to execute it. 2. ... but, worse still, the vast majority of companies don't even have a strategy to speak of Strategy is about making a coherent set of choices about how we're going to achieve our goals or make our company vision real. But, too many companies have fluffy, vague vision statements that could mean anything, and leaders who want to do everything all at once and don't want to make choices. This limits their ability to actually achieve anything. 3. It's hard to create a product strategy if you don't have a company strategy, but you should do it anyway A product strategy should support the company strategy and vision but, if there's no company strategy or vision, it's hard to create or defend such a strategy. On the other hand, you should still do the work to create one; either you'll get to go and execute the strategy or you'll have a straw man proposal to provoke further discussion around what the strategy should be. 4. A lot of product people are pretty bad at strategy, and we need to get better Back in the day, a lot of product managers were expected to write specifications and get stuff done. They weren't even expected to be strategic, and many still aren't to this day. These skills are learnable; product people need to do their best to up their game, and company leaders need to get more comfortable both delegating responsibility and coaching their employees to have these skills. 5. The answer is not "Founder mode" "Founder mode" can be used to justify just about any behaviour, invites "hero syndrome" and can lead to micromanagement and single points of failure. Good leaders absolutely need to be deeply involved in their business, but this should not be at the expense of creating strong, aligned teams that can take many day-to-day decisions without them. Contact Martin You can catch up with Martin on LinkedIn: https://www.linkedin.com/in/martineriksson You can also check his website: https://martineriksson.com Keep up-to-date with The Decision Stack: https://www.thedecisionstack.com/…

One Knight in Product

1
Martijn Versteeg's Hot Take - PMs Need to Spend Less Time Learning and More Time Doing (with Martijn Versteeg, Founder @ Group Effort & Organiser @ Product Mastery Conference) 22:37

10 weeks22:37

22:37

Martijn Versteeg is the founder of Group Effort, an organisation that fosters connections & facilitates the growth of scale-up leaders through peer groups, offsites and workshops. His hot take? That product people should stop looking for the "golden nugget" of knowledge. Martijn argues that instead of seeking a single breakthrough insight, product managers should focus on consistent iteration and learning through small, incremental steps. Find Martijn on LinkedIn or check out Group Effort . Also, remember to check out the conference that he's organising, and we'll both be speaking at: Product Mastery Conference If you'd like to appear on Hot Takes, please grab a time !…

One Knight in Product

1
Martijn Moret's Hot Take - Most PMs Neglect Data Due To a Lack of Time and Skills (with Martijn Moret, CEO @ DataSquirrel.ai) 22:08

12 weeks22:08

22:08

Martijn Moret is the founder of DataSquirrel.ai , a company focused on leveraging AI to humanise and simplify data analysis for product managers and non-tech managers. His hot take? Most product managers neglect data—not because they dislike it, but due to a lack of time and skills, which can lead to wrong priorities and poor decision-making. He also highlights the current limitations of AI in data analysis, emphasising that while AI accelerates workflows, it still requires human oversight for reliable outcomes. Find Martijn on LinkedIn or check out DataSquirrel.ai . If you'd like to appear on Hot Takes, please grab a time !…

One Knight in Product

1
OKIP LIVE: Jason and Maja's Christmas Fireside Chat (with Maja Voje, Founder @ Growth Lab and author "Go-To-Market Strategist") 58:31

14 weeks58:31

58:31

🎄 Deck the Halls with Go-To-Market! 🎄 I spoke with Maja Voje for a convivial Christmas chat about all things product and growth. We discussed: 2024 Retrospectives and 2025 Predictions Product Management and Go-To-Market Strategies AI in Workflows and Whether Product Management is Dead 💀 LinkedIn Growth Strategies Balancing Opportunities and When To Say No Networking and Community Building This is the audio of that conversation, but you can see us both (complete with Christmas hats!) on YouTube: https://www.youtube.com/live/XdjiVO-gXOg?si=XM1wQs-QwP6lx_rr Check out my appearance on Maja's podcast: https://www.youtube.com/watch?v=f6kip2mtuyE ... and Maja's previous appearance on my podcast: https://www.oneknightinproduct.com/maja-voje Merry Christmas/Happy Holidays to you all!…

One Knight in Product

1
Adam Dille's Hot Take - The Product Trio is Outdated - Enter the Product Square! (with Adam Dille, SVP Product Engineering at Quantum Metric) 21:40

15 weeks21:40

21:40

Adam Dille is the SVP of Product Engineering at Quantum Metric , a company specialising in experience analytics for some of the world's biggest brands. Despite his engineering roots, Adam's relentless curiosity about the WHY behind building products led him to embrace product thinking and how to build products better. His hot take? The traditional product trio - PM, design, and engineering - isn't enough anymore. He advocates for transforming the trio into a square by adding a customer-facing, "operational" team member. This person, deeply connected to customer needs and speaking to customers every day, can help to bridge the gap between the product team and the customer and enable stronger customer focus and faster iteration cycles. Find Adam on LinkedIn or check out Quantum Metric . If you'd like to appear on Hot Takes, please grab a time !…

One Knight in Product

1
Grace Yusuff's Hot Take - Introversion is a PM Superpower (with Grace Yusuff, Product Manager & Early Careers Mentor) 23:46

16 weeks23:46

23:46

Grace Yusuff is a London-based "reluctant product manager" and introvert who thought she could never do the job. She has since fallen in love with the role and now works as a product manager and early-career mentor, helping others get into tech. Her hot take? That introversion is a superpower for product managers and something to be embraced rather than overcome. She is a strong advocate for people to find their own way in product management, and not having to live up to clichés or stereotypes. Find Grace on LinkedIn . If you'd like to appear on Hot Takes, please grab a time !…

One Knight in Product

1
Assaph Mehr's Hot Take - AI Is Just A Tool - What Matters Is How We Use It (with Assaph Mehr, Product Leader and Fantasy Author) 20:53

18 weeks20:53

20:53

Assaph Mehr is an Australia-based product & people leader as well as a published fantasy author, who also uses his writing chops to produce a newsletter, "Rise of the Product Leader". His hot take? That LLMs and other generative AI tools are the equivalent of an angle grinder. For those who don't know, angle grinders have big, spinning metal discs that make them ideal tools for certain use cases (like cutting up concrete) but are terrible for anything else. Assaph believes that LLMs have a large number of use cases where we should use them, but that there's still an inevitable need for human decision-making and a sense of taste that AI will never have. Find Assaph on LinkedIn or subscribe to his newsletter . If you're interested in fantasy novels, check those out too . If you'd like to appear on Hot Takes, please grab a time !…

One Knight in Product

1
Matt Maier's Hot Take - AI Will Lead to a Post-Employment World (...and That's Good!) (with Matt Maier, Product Marketer & AI Enthusiast) 22:12

18 weeks22:12

22:12

Matt Maier is a product marketer and AI enthusiast from Irvine, California, with a background spanning the Air Force, aerospace, healthcare, and startup consulting. His hot take? Within 5 years, employment as we know it will sharply decline. Matt predicts that advancements in AI will render traditional employee-employer relationships obsolete, because why would companies hire people to do easily automatable tasks? On the other hand, Matt believes this is a good thing and will enable an entirely new way of working. Find Matt on LinkedIn or drop him an email at Solo Scale AI . If you'd like to appear on Hot Takes, please grab a time ! Related episodes you should like: Is Product-Led Growth Really For You? (Leah Tharin, Product-Led Growth Guru & Head of Product @ Jua) Embracing Change to Innovate in Product Management (Greg Coticchia, CEO @ Sopheon) The Big Pivot to Reinvent Product Management (Yana Welinder, Founder & CEO @ Kraftful) Debbie Levitt's Hot Take - Democratising our Work means AI is Going to Steal all our Jobs Sooner (Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck") Greg Prickril's Hot Take - AI is going to change everything for Product Managers (Greg Prickril, B2B Product Management Coach, Consultant & Trainer) Andy Walters' Hot Take - We’re Soon Going to be Living in an AI-Assistant-First World (Andy Walters, CEO @ Emerge Haus & Generative AI Expert) Bjarte Rettedal's Hot Take - AI Models Should Be Under Public Ownership or Completely Transparent (Bjarte Rettedal, UX Designer) Reinventing the Future of Customer Success with Human-First AI (Nick Mehta, CEO @ Gainsight)…

One Knight in Product

1
Why Product Managers Should Care About Behavioural Science (with Yael Mark, Behavioural Design Product Consultant) 52:46

19 weeks52:46

52:46

Yael Mark is a behavioural scientist turned product manager, who is passionate about helping others unlock the power of user-centred product design by embracing behavioural science. She believes that understanding human behaviour and cognitive biases can drive better product decisions and stakeholder alignment, as well as make sure we do it ethically. Episode highlights: 1. Behavioural science helps product managers design for real-world users Behavioural science is the study of how people think, act, and interact with their environments. By understanding human "bugs" and irrational behaviours, product managers can create products that align with user needs, addressing pain points inside and outside the app. 2. Ethics matter when applying behavioural science It's important to align behavioural tactics with user goals. Ethical applications, like encouraging language learning with Duolingo streaks, contrast with manipulative design patterns that exploit users for profit without delivering real value. 3. Cognitive biases can be leveraged for better product outcomes Cognitive biases are the shortcuts our brains take to help us make decisions. Common biases like anchoring, cognitive dissonance, and the sunk cost fallacy have an impact in product decisions. For example, Amazon Prime uses cognitive dissonance to encourage consolidated deliveries, appealing to users' environmental consciousness while reducing costs. 4. AI offers opportunities and challenges in behavioural science AI can accelerate behavioural research by simulating user responses, though it is not yet capable of replicating cognitive biases fully, even when told to exhibit them. However, biases in AI training data may introduce new challenges, requiring vigilance in its application. 5. You can prove the ROI of behavioural science through small wins Some people will be sceptical, so it's important to tie behavioural science theory to measurable KPIs and you can use A/B testing to demonstrate value. Not everything has to be a big development effort. Even reworking copy to focus on gains instead of losses can drive changes in user behaviour. Contact Yael You can find Yael and learn more on YouTube at ProductBS or connect with her on LinkedIn Related episodes you should like: Valentine's Special! A Love Letter to Problems, not Solutions (Uri Levine, Founder @ Waze & Author "Fall in Love with the Problem, not the Solution") Understanding & Interrupting Cognitive Biases in Product Design (David Dylan Thomas, Author "Design for Cognitive Bias") Using Solution Tests to Make Sure You're Building Products Users Want (Jim Morris, Founder @ Product Discovery Group) Standing up for User Research... and User Researchers (Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck") Building Life-Centred Products with Collaborative Product Discovery (Sophia Höfling, Co-founder & Head of Product @ Saiga) Betting on the Value of Product Design at the Organisational Poker Table (Andy Budd, Executive & Design Leadership Coach & Founder @ Clearleft) Moving Beyond Survival and Paying Off Your Vision Debt (Radhika Dutt, Consultant and Author "Radical Product Thinking") Bjarte Rettedal's Hot Take - AI Models Should Be Under Public Ownership or Completely Transparent (Bjarte Rettedal, UX Designer)…

One Knight in Product

1
Commercialize! Get your Productized Services to Market (with Eisha Armstrong, Author "Commercialize", "Fearless" and "Productize") 51:51

21 weeks51:51

51:51

Returning guest Eisha Armstrong is the co-founder of Vecteris and author of books like "Productize" and "Fearless", which talk about that tricky journey from a professional services to product organisation. She's back to talk about her latest book, "Commercialize", which gives us the skinny on how to monetise, sell, and market productised offerings in transforming B2B professional services firms. Episode highlights: 1. Product strategy is the heart of successful commercialisation A successful product commercialisation strategy needs five key elements: Clear market understanding, monetisation approach, marketing strategy, sales process and plan for renewability. More than anything, company leaders need to think about this stuff upfront and not just wing it. 2. Selling to existing customers is often the most effective strategy for B2B services companies The data shows that selling products to existing service customers, especially as bundles, is typically more successful than trying to enter new markets. It's tempting to try to go downmarket with cheaper, standardised offerings, but this is challenging due to lack of brand recognition and relationships. 3. Packaging is more critical than pricing for success Many leaders focus on pricing, but packaging is often the bigger challenge. Packages should be designed around market segment needs rather than defaulting to simple "good, better, best" tiers without clear rationale. There must be a clear story for why customers would upgrade from one package to another. 4. Companies need to invest in new capabilities for product success A common mistake is trying to commercialise products using existing service-oriented sales and marketing teams. Organisations need to plan and budget for different kinds of capabilities and talent, rather than expecting current staff to develop new skills while maintaining their existing responsibilities. 5. Moving to recurring revenue requires organizational change Shifting from one-time service engagements to recurring product revenue requires changes in how companies measure success, moving from annual revenue targets to customer lifetime value. This transition typically takes several years and requires sustained leadership commitment to stay the course. Buy "Commercialize" "More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently." Check it out on Amazon or the book's website . Contact Eisha You can find Eisha and learn more on the Vecteris website or connect with her on LinkedIn (mention you heard her on the podcast when connecting!) Related episodes you should like: Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude) The Seven Deadly Mistakes of Productization (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize") Making Sure you REALLY Know your Customers and Pulling out of Growth Stalls (Adrienne Barnes, Founder @ Best Buyer Persona) Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize" & "Fearless") OKIP LIVE! Is Product/Market Fit Really Dead, or Just Resting? (Andrea Saez & Dave Martin, Right To Left) Chris Locke's Hot Take - Product Leaders Need to Adopt a VC Mindset (Chris Locke, CEO @ Aspire) Jeremy Kirouac's Hot Take - Founders Need Product Management Training (Jeremy Kirouac, Fractional Product Leader) Servitising Product Management & Setting Up Product Teams For Success (Jas Shah, Product Consultant)…

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