Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Player FM - Internet Radio Done Right
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A tartalmat a Prashant Malkani biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Prashant Malkani vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Hasonló a(z) Transformarketing sorozathoz
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
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News and insight from the business world. Download the podcast via the BBC Sounds app.
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
Transformarketing
Mind megjelölése nem lejátszottként
Manage series 2642125
A tartalmat a Prashant Malkani biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Prashant Malkani vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
A podcast revolving around marketing transformation through innovation, analytics and digital
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40 epizódok
Megosztás
Mind megjelölése nem lejátszottként
Manage series 2642125
A tartalmat a Prashant Malkani biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Prashant Malkani vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
A podcast revolving around marketing transformation through innovation, analytics and digital
…
continue reading
40 epizódok
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Transformarketing
1 S2E2 - Application of Big data in Marketing (Ft. Vidhyashankar Sriram - VP, client solutions: Crayon data) 35:52
Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently. With the growing importance of first party data and personalization, big data now has a much larger role to play. In this episode, featuring Vidhyashankar Sriram (VP, client solutions - Crayon data) we deep dive into some use cases, strategy and adoption of big data in marketing.…
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Transformarketing
We are back with Season 2, with a focus on new technologies and concepts for the next phase of marketing. What better way to kick start this new season, than by discussing Metaverse and its impact on marketing. Through this episode Piyush Gupta, who is the CEO of Vosmos (a one-stop shop for customer-centric, experiential, and immersive solutions), helps us demystify some key myths of Metaverse, along with sharing the routes that brands can adopt to integrate their marketing efforts on this technology.…
Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought of this, then this episode is definitely for you. The one important thing to keep in mind is that you could envision to become a CMO, from the very first day you begin your career, and your career moves, learnings & experiences and mentors you engage with, can be all based on keeping on mind your final goal. With the changing times, the journey is not linear anymore and I believe that's definitely better, as you can choose your own path and interests. In this episode, Raghunath Koduvayur shares some key insights on how can we ultimately become a successful CMO. Raghu's career journey and path to become a CMO, has definitely been inspiring and is a perfect candidate for this topic…
In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when the world is going through a pandemic. Keeping this in mind, companies and businesses have started looking at sustainable marketing, as a way to build relationships with consumers, while letting them know that they are important and so are future generations. In this episode of the Transformarketing podcast, Masooma Sandeep and I discuss the meaning, value and functions of Sustainable Marketing. Tune in now, to know more!…
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Transformarketing
Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have become easier and better. Thus, it should come as no surprise that brands across every industry keep steadily increasing their technology spending, driven to reach various objectives. Early adopters of new technology, change the rule of the game. But with the pace technology is innovating, and all the positives it brings with it, there are a few apprehensions and rightly so, multiple consumers and the world at large have with it. Through this episode, featuring Todd Brizendine, we were able to discuss a few key topics: Technology singularity Impact of MarTech and AdTech Innovation driven by consumptions Future of AdTech The next big thing - in marketing Tune in to know more! In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…
Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, with the average CTR the first Google desktop search result gets, is 32%. The reason for sharing these figures, is to emphasize the importance of SEO and content is one of the biggest tools to improve your SEO strategy. SEO and content, at their best, form a bond that can catapult any website to the top of the search engine rankings. In this episode of the…
The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an increase in the number of entrepreneurs and with the ongoing pandemic, this number has just been increasing with some having to make this decision out of compulsion. In this episode of the #transformarketing podcast, Shilpa Ajwani and I discuss the possibilities, challenges and growth of transitioning from an employee to an entrepreneur. Shilpa's experience and exposure, helped answer some of the following questions, within this topic: Job losses due to the pandemic and the possible positive impact of that. Can marketers make good CEOs Ways on how, new entrepreneurs can acquire clientsStrategy to retain clients Her journey, from being an MD to becoming an entrepreneur. To know more, catch the latest episode now! . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…
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Transformarketing
Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', they tend to be a little disconnected from key people and processes. This in the past has led to sales teams being stuck in their ways and not being able to change with the changing times. Having said that, all of this has been slowly changing and a lot of transformation has been occurring in this field with the help of data, digital and tools & processes. Tune into the latest episode of the Transformarketing podcast, featuring Suva Chattopadhyay as we discuss some key processes for sales transformation along with it's importance. Suva's twiiter handle: @Suva_iAM . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…
Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today. Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respond and talk to brands directly on public platforms. The transformation and changes that have occurred, have left brands and comms individuals/teams more aware of the pulse of their stakeholders on-ground, as well as making them more vary and responsible. Tune into the latest episode of the Transformarketing podcast, featuring Indu Sharma, as we discuss this and a whole lot more . . . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…
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Transformarketing
A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape your brand identity that will be vital to your business and customers and help you stand out from the crowd, before diving straight into execution. In this episode, Devapriya and I discussed a few key aspects of brand and strategy consulting, ranging from how larger brands can make powerful first impression while launching new products to the similarities between brand strategies for smaller vs larger organizations, as well as the key differences. In addition, we also had an eminent conversation revolving around women at work. So tune in to the episode, to know more . . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…
Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline. Hence companies that put customers at the center of everything, tend to succeed more than companies who do not. A customer-centric way of doing business, doesn't stop at acquisition. In fact, it continues through the entire lifetime of the customer with your brand, which would include building and nurturing the relationship and improving customer loyalty. This would help increase lifetime value of a customer and reduce churn - retaining existing customers, is as important as acquiring new customers. Being a truly customer-centric organization, is difficult to achieve but if you have the right might set, from the get-go, achieving it eventually would be easier. In this episode, featuring Jermina Menon, we discussed the growth of customer-centricity, importance and right use of data - while keeping the customer at the heart of everything and the impact of the pandemic of a few industries. Tune in to the latest episode of the #transformarketing podcast, to know more! . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.…
The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype. So what is growth marketing? For me, it is taking traditional marketing efforts and then adding a layer of insights picked up from multiple strategies executed by the brand. Once these insights are derived from the analysis, it is quickly converted into actions for better growth on the companies' objectives and KPIs. Different companies tend to have different growth objectives, through the entire funnel, right from building awareness to retention, revenue and referrals. In this episode, Sathya takes us through some key hacks of growth marketing. Largely covering: The basics of growth marketing and the difference between it and growth hacking Prerequisites to become a growth marketer Key differences between growth marketing at larger companies vs smaller companies Expectations vs reality for growth marketing Impact of the pandemic on growth marketing efforts Tune into the latest episode of the transformarketing to know more . . . In case if you wish to start your own podcast, you can do so, by visiting the hubhopper studio…
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Transformarketing
Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell. Being able to deliver your key value proposition, in the most compelling manner, is the biggest challenge. Companies that are able to achieve this, will definitely see more conversions through those touchpoints. A single customer can visit multiple touchpoints (online and offline) of a single brand through their journey and hence the strategy should revolve around an integrated approach, to improve your customer experience. In this episode, featuring Priyanka Agrawal, we covered a few interesting aspects of brand points. Synergies between online and offline touchpoints Hyper-personalization and it's benefits Creating a touchpoint blueprint Customer experience Impact of the pandemic on offline touchpoints Tune in to this episode of the #transformarketng podcast to know more. . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…
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Transformarketing
Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital. Relationships are the most important thing for them, but unfortunately they believe that digital is not the medium for building and creating them. Hence, they prefer a more face-to-face approach. Unfortunately for them, the pandemic hit and things have changed. Do you think if they had adopted the digital route earlier , things could have been any different for them today? Is it to late for them to start exploring digital channels and make them their primary medium for communication? Tune in to the episode to know more, featuring Prakash Nimbalkar, as we discuss the power of social selling for B2Bs. . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…
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Transformarketing
Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like: Martech tools vs Consumer mindsets Platforms of neuromarketing - fMRI vs others The 5 senses in a human body Research studies Exciting case studies We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well To know more, catch the latest episode now!…
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Transformarketing
Stay ahead of the curve by analyzing the pulse of the market's requirements. Check out the latest episode featuring Dr. Kumar Iyer, focusing on the importance of sustainability for a brand
Consumer research is pivotal for any brand, find out more in conversation with Deepa & Milind Soman
Using employee as your brand advocates is key for any brand. Check out the latest episode, which features Krusha Sahjwani from Sociabble
Campaign management is a process, which can silently benefit when executed properly. Check out the latest episode!
Content has been growing though different formats & channels. Check out the latest episode!
Social media marketing and consumption has been seeing the highest YoY growth. Check out the latest episode to know more!
Marketing is incomplete without analytics. Catch the latest episode, now!
Think consumer first and focus on their journey. Check out the latest episode!
An important aspect when you're looking at digital marketing. Catch the latest episode, now!
Latest trends and opinions on where marketing and digital marketing stands today
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Transformarketing
1 Episode 26: Data science behind the journey from an audience to a customer (Ft. Scott Caulfield) 21:48
Everyone tends to speak about data, but how much do people understand about it? Is it used in the right way or is it just a good word to have multiple times in a presentation? In marketing, it's important to understand your audiences and follow them down the funnel, right to acquisition. To actually get that done, we need to understand things like segmentation, optimal frequency analysis, channel conversions and attribution So tune into the latest episode, featuring Scott Caulfield, as walks us though some of these key focus areas.…
Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention. A good example of this is the news of MPL moving in the sponsor of the Indian cricket team to replace Nike. So what does this mean for brands? How do they gauge the ROI for these high spends? To know more, check out the latest episode featuring Massimo De Zordo now!…
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Transformarketing
The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago. A lot has changed in the recent past, not only due to the pandemic but also how consumers consumption and interaction patterns have changed. To understand the transformation in the healthcare industry, we have Rana Bawa who has brilliantly taken us through some key elements. Rana is currently the President for healthcare and wellness at Ogilvy. Catch this episode now!…
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Transformarketing
All marketers at some point in their careers have been in a situation, where they have felt that they don't enough budgets to achieve the results they are looking for If you resonate with this situation, they this episode is for you, as Dinesh Subramaniam takes us through the journey of how he spent only $10 to achieve his results and build from there. Catch the latest episode now!…
E-commerce is an extremely complex platform and being present on it for brands, specially with consumer products is imminent. One of the industries that lead to the largest percentage of sales through e-commerce, is the mobile phone industry. Hence a great example for us to discuss. On this episode we have Aditi Anand, who is the head of brand, media and digital marketing for HMD Mobile (House of Nokia phones) and has previously worked with Micromax and Flipkart. Due to her vast experience working for mobile brands and an e-commerce player, she has been able to share some great insights about the platform. Check out the latest episode, to know more…
Transformation doesn't mean only technology or digital, it could also mean innovative ideas & strategies. To understand and develop creative strategies, it is important for it to be aligned to and follow brand strategies. Check out the latest episode, featuring Subhash Kamath - CEO of BBH & Publicis worldwide (India)…
Corporate communications, internal & external, is an integral function for any brand. Check out the latest episode, featuring Shalini Bhattacharya, as we discuss the importance, outcomes and measurements of corp comms
This episode is for you, not for your brand or company. Let's start focusing on ourselves, to promote our growth for a change. Catch the latest episode featuring Minal Jagitiani, as we speak discuss Personal Branding and the importance of promoting your capabilities
Bots for marketing have been around for a while but has been causing greater impact now then ever before. The impact caused has been both, negative and positive. To know more, check out the latest episode featuring Namrita Mahindro!
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Transformarketing
Humans aren't the most rational creatures we've imagined them to be and hence triggers & nudges to provoke your consumer's mindset, can help your brand in a large way. To know more, check out the latest episode, featuring Robert Duboff (CEO & Founder - HawkPartrners)
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Transformarketing
One of the strongest outcomes of Martech is data and data has the capabilities of leading to some path breaking insights if used correctly. Catch the latest episode with Zarina Stanford, as we discuss the value and importance of data today
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Transformarketing
Martech has been substantially growing over the last few years and so has its importance within marketing teams. Catch the latest episode, where we discuss the role of technology in marketing.
Brands have started investing more time and effort into customer-centricity and one important aspect of that is customer experience (CX). Check out the latest episode with Lalit Jagtiani, as he takes us through some dos & don'ts of CX
Innovation is not always forward looking. Going back to the basics and focusing on your fundamentals, could lead to great thought-starters. Check out the latest episode now!
The voice of a CEO on social media adds immense value and humanizes a brand. Check out the latest episode featuring Vijay Sankaran
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Daily Deals
Hasonló a(z) Transformarketing sorozathoz
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!
Lépjen offline állapotba az Player FM alkalmazással!
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