Marketing Vanguard podcast

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A tartalmat a Al Mannarino biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Al Mannarino vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Exile

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Episode 10: From Refugee to Radical 44:09

2 years44:09

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Tetszik

Kedvelt

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

Marketing Vanguard

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The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

307 epizódok

#Marketing #Business #MBA #Al Mannarino

Marketing Vanguard

64 subscribers

updated 3 napja

Megosztás

Sorozat kép•Feed

Hosted on Acast. See acast.com/privacy for more information.

307 epizódok

#Marketing #Business #MBA #Al Mannarino

모든 에피소드

1
Leadership in Destination Marketing: Insights from Kate Wik, CMO of Las Vegas Convention and Visitors Authority 20:30

3 napja20:30

20:30

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik , CMO of the Las Vegas Convention and Visitors Authority. Recorded during CES in Las Vegas, they discuss the evolution of Las Vegas as a global destination, the impact of major events like Formula One and CES, and how the city's DNA of hospitality shapes its marketing approach. Kate shares insights on destination marketing, leadership philosophy, and the future of Las Vegas as a sports and entertainment capital. Here are the key talking points from the episode: Evolution of Las Vegas from gaming to global entertainment destination Impact of major events like CES, Formula One, and Super Bowl The role of innovation and technology in destination marketing Leadership philosophy and the importance of hospitality Future developments and opportunities for marketers Social media strategy and global brand building The significance of live experiences in modern marketing Hosted on Acast. See acast.com/privacy for more information.…

1
Reinventing Media and Food Commerce: Insights from Erika Ayers Badan, CEO of Food52 31:00

7 napja31:00

31:00

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Erika Ayers Badan , CEO of Food52, about her journey from accidental marketer to media CEO. Erika shares insights from her experience leading Barstool Sports' transformation and her current mission to reinvent Food52, discussing the evolution of content commerce, the power of focused brand strategy, and the future of food media. Here are the key talking points from the episode: Erika's journey from legal to marketing to CEO roles The challenges and limitations of the CMO role Scaling Barstool Sports from startup to media powerhouse Transforming Food52's approach to commerce and content The importance of brand focus and community Engaging with advertisers in the food space The future of food media and content commerce Discover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online on March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business.Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact. Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.…

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Marketing Through Evolution: Insights from Natalie Bastian, Global CMO of Teads 22:34

17 napja22:34

22:34

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian , Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights from her extensive experience at companies like Lifetime, Roku, Tubi, and now Teads, highlighting the importance of adaptability and continuous learning in marketing leadership. Here are the key talking points from the episode: The evolution from traditional TV to streaming and ad tech The importance of following your passion while remaining adaptable The role of CES in building business relationships The future of CTV and omnichannel advertising Leadership lessons and career development The value of industry involvement and networking Strategic decision-making in marketing leaders Discover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business. Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact. Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions.Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.…

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Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines 39:07

21 napja39:07

39:07

Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin , Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks. Here are the key talking points from the episode: The evolution of United's marketing strategy post-pandemic The geographical complexities of airline marketing How United transformed its customer communication approach The importance of social media in airline marketing United's brand campaign "Good Leads The Way" Managing marketing during peak travel seasons The future of airline marketing and travel trends Hosted on Acast. See acast.com/privacy for more information.…

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GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success 26:02

25 napja26:02

26:02

In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard , CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age. Episode Highlights: GoDaddy's evolution from domains to comprehensive digital solutions The impact of AI through GoDaddy Airo on small businesses Behind-the-scenes look at Super Bowl advertising strategy Partnership with Walton Goggins and authentic storytelling The role of AI in modern marketing operations Building sustained campaigns beyond major media moments Measuring success in the digital age Hosted on Acast. See acast.com/privacy for more information.…

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Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger 25:46

26 napja25:46

25:46

Join Jenny Rooney as she speaks with Chris Bellinger , the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation. Episode Highlights: The evolution of PepsiCo Foods' creative strategy across multiple brands Balancing traditional marketing with new platform requirements The return of Doritos' "Crash the Super Bowl" program Managing the transition from agency life to corporate creative leadership Building and scaling an internal creative team from 2 to 140+ people The importance of data in creative decision-making] Leadership philosophy and the transition from "player to coach" Hosted on Acast. See acast.com/privacy for more information.…

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Reinventing Marketing for the AI Era: Insights from Steven Wolfe Pereira, CEO of Alpha 28:01

28 napja28:01

28:01

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira , CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relevant in this rapidly evolving landscape. Here are the key talking points from the episode: Why AI represents a fundamental shift unlike previous technological advances The critical role of CMOs in leading AI initiatives The evolution of marketing roles and functions in an AI-driven world The emergence of AI agents as brand ambassadors The importance of customer experience in AI strategy The future of white-collar jobs in the age of AI The need for new roles like "brand agent personality architects" Hosted on Acast. See acast.com/privacy for more information.…

1
Leadership and Growth: Insights from Michael Kassan, Founder and CEO of 3C Ventures 24:56

5 weeks24:56

24:56

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan , Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future. Here are the key talking points from the episode: Evolution of CES and creation of C Space Impact of AI on marketing and technology Agency landscape and consolidation trends Role of content in driving commerce Evolving CMO-CEO relationship Growth and Future of 3C Ventures Hosted on Acast. See acast.com/privacy for more information.…

1
The Power of Creative Constraints: Marketing Innovation with Alex Craddock, CMO of Citi 30:45

6 weeks30:45

30:45

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock , Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services. Episode Highlights: Alex's journey from sales to marketing leadership The evolution of financial services marketing The importance of unified marketing strategies How constraints drive creativity in marketing The future of Citi's brand and marketing initiatives The role of sponsorships and partnerships Leadership philosophy and team development Hosted on Acast. See acast.com/privacy for more information.…

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The Art of Brand Revitalization: Insights from George Felix, CMO of Chili's 22:15

6 weeks22:15

22:15

Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix , CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape. Episode Highlights: George's unique career journey from IT to marketing The importance of brand heritage and simplification Chili's strategy for cultural relevance Value proposition in the competitive landscape Leadership philosophy and team building The power of relationships in marketing Hosted on Acast. See acast.com/privacy for more information.…

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Delta Takes Over the Sphere: CMO Alicia Tillman on Innovation and Brand Evolution at CES 37:03

7 weeks37:03

37:03

Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman , CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service. Here are the key talking points from the episode: Strategic brand partnerships announced at CES Future vision for travel technology and experience Balance of innovation and human connection Marketing leadership insights and career evolution The importance of operational excellence in brand expansion Hosted on Acast. See acast.com/privacy for more information.…

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Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong 22:51

9 weeks22:51

22:51

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson , a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy Here are the key talking points from the episode: The evolution of marketing education and its accessibility Structural challenges in business school education The gap between marketing theory and practice Analysis of Nike's recent marketing challenges Marketing effectiveness and brand salience The future role of AI in marketing strategy The relationship between B2B and B2C marketing Hosted on Acast. See acast.com/privacy for more information.…

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Marketing Leadership and Brand Evolution: Insights from Mark Weinstein, CMO of Hilton 17:32

9 weeks17:32

17:32

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein , CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality. Here are the key talking points from the episode: Mark's background and journey to becoming Hilton's CMO The transformation of Hilton Honors loyalty program Integration of brand marketing and loyalty functions The development and success of the "For the Stay" platform Consumer insights and competition in the hospitality sector Authentic celebrity partnerships, particularly with Paris Hilton The importance of human connection in hospitality Hosted on Acast. See acast.com/privacy for more information.…

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Building Your Board Career: Insights from Linda Boff and Tony Wells 22:09

11 weeks22:09

22:09

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff , CEO of Said Differently, and Tony Wells , a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding. Episode Highlights The right timing and prerequisites for pursuing board positions Building credibility through demonstrated results and boardroom experience Why companies seek CMOs for their boards Balancing full-time executive roles with board service The value and benefits of board service Strategic approaches to positioning yourself for board opportunities Hosted on Acast. See acast.com/privacy for more information.…

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The Future of AI in Marketing: A Debate Between Creative Leaders at Brandweek 2024 30:58

12 weeks30:58

30:58

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee , Chief Creative Officer at Squarespace, and Rei Inamoto , Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing. Here are the key talking points from the episode The legal and ethical implications of AI in creative work AI's impact on creative professionals and industry economics The value of human creativity in an AI-dominated landscape The balance between efficiency and authenticity in creative outputs Future trends in AI adoption and creative differentiation Hosted on Acast. See acast.com/privacy for more information.…

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