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A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
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Wouldn't it be amazing if you had access to subject matter experts anytime you wanted? You do! The Carl Gould Collective Podcast offers you top subject matter experts who share their expertise on relevant subjects to help you reach your business goals. Hosted by Carl Gould, the author of 7 books on business strategy, leadership and sustainable growth. A sought-after international keynote speaker, Gould created the farthest-reaching business mentoring organization in the world, his methodolog ...
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Get Out of Your Comfort Zone Hey Everyone, Carl Gould here your #70secondCEO, just over a one minute investment per day for a lifetime of results. So, I am at 4000 feet elevation above the elevation I am used to. That was my bed, a little more rough than I am used to, a little bit of rain last night as well. I rappelled down that mountain, a little…
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Playing Above the Line Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working, and playing above the line. What is the line? The line is your standard. You create your metrics, your dashboard, your goals your ranking, your score or rating th…
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Find Someone in The Room That Sells to Like Customers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Find someone in the room who is not in the same business but sells to the same kind of customer. Who here sells any services to people who own homes? Raise your ha…
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How do You Become an Authority Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You can't do that. You're a dentist. You can't pull that many teeth. If you're an attorney, you can't argue that many cases. You just couldn't do it. It's way too much volume. It'…
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How do You Become an Authority Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Among the top priced in your niche, or among the lowest. Walmart is thought of as the best logistics company in the world. They charge the lowest amount, and they have taken most …
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Perception of Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What are you getting for the other $9,900? Brand, ego, anything you can put in a wheelbarrow? It's all intangibles, right? Now, I gave this talk to a jewelry association, and I said, what was a b…
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Your Fee is Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Increase your fees, because your fee is your quality. Your pricing is the number one way you talk to your clientele, bar none. Bar none. It is the number one language. No, but wait, I'm a PhD,…
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Refresh Your Message Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I've been to all of your websites. No, I'm better. I'm really good. I'm amazing. You're all saying the same stuff. When people search, other than tacos near me, what do they search for? Do they se…
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Be Flexible The Smallest Thing You Can Sell Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is the absolute smallest thing you can do for your clients that you could charge for an hour of your time, but what would 15 minutes cost? I know, you want them to…
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Offer What Your Industry is Not Offering Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Giving a five to one ROI, who are you competing with? Nobody, see what I mean? You thin the herd very quickly with the right promise. Now, whatever your industry's not offering…
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Your Guarantee Stinks Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm sorry to tell you. Whatever your guarantee is, if you want to tell me what We live in a world of risk reversal.Your clients want to know that it's going to hurt you as much as them if things …
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When the Market is Going Down Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You just lost your job, or someone you know lost their job. So, just to stock up while they're gonna be unemployed, they go out and buy a new car, stop at Best Buy, pick up a new TV, and …
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Sideways Market Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When it's sideways, people are paralyzed, right? I was in Los Angeles one time when there was an earthquake. I was like, what was that? We don't get those on the East Coast, right? And all the native C…
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Premium, Risk Free and Create a Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-fr…
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Pricing is the #1 Way to Communicate Your Quality Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Absolutely must position ourselves as an authority willing to pay more for your products or services if they believe you're an expert. And it's not because they…
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Pricing is the #1 Way to Communicate Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are going to need to have a couple of different pricing strategies and the reason for that is because pricing is the number one way that you communicate with your c…
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Fall in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 1985 to 2005, now I don't care who you are, but doing business in 1985 to 2005, you can do no wrong. You can't get anything wrong; everything you try works. So you say, I'm going to open up a retail s…
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Summer - Sweat Equity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We hit 1965. 1965 to 1985, who was born during that time? I was. Gen Xers, right? All you Gen Xers out there. This is why we're always so pissed off, right? This is why we're always upset at the …
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Industry Problems You Solve Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When somebody comes to your website, they're looking to solve two problems. If you are addressing the top problems of the industry, they're going to say, wow, this person really gets me. Th…
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Spring in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So spring, the last spring, was 1946 to 1964, okay? Who was born during that time? Don't raise your hand; I'm not looking to out anybody. What demographic was born during that time? Baby boomers, no…
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Coaching? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. People come into coaching because they have a ceiling somewhere, right? There are some belief systems or rules or values or principles that has got them to a certain level but is preventing them from getting…
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Coaching & Mentoring -What's the Value? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Coaching and mentoring is made me, you know, probably one of the largest impacts I’ve had in my life, I mean when--I valued--you know, I played lots of sports when I was a kid, …
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Discounting - Big Mistake! Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringin…
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Discounting - Big Mistake! Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One of the big mistakes that early-stage entrepreneurs make is that they try to discount their way to market share and then once they have a critical mass and then like, “okay now I’m…
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Carl's Marketing Rule of Thumb - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Use this as honest feedback as to what area of networking or promotion you need to work on, alright? Yeah, maybe explain a little bit more, spend a little bit more time, and get…
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Carl's Marketing Rule of Thumb - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I understand that there’s a common thought that, yeah, but I wanna be too pushy, you know, I don’t want to overexpose myself. I don’t want them to--I don’t want to wear them out…
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Did you Know Being #2 is OK? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Position means what position in the marketplace you occupy. Are you the thought leader? Are you the most expensive? Are you in the middle of the road? Are you the value play? None better t…
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Business Legs - Part 4 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Covid was the downward pressure, so whatever pressure covid put on your table,right. It didn't take the leg out, if you have four really strong legs,covid would not have impacted your business g…
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So the question I’m asking today is in these four examples, which of the legs of your business might need some strengthening? And then we'll talk about some ideas about that, right. So now back to the analogy, I’ve go…
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Business Legs - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if I were to put the table with four legs just like that slide,that table had four legs, okay? I would walk up, grab one leg, and pull it out. Now we have a table with three legs under it. Up…
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During Down Turns, Buyers Refer to Experts Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing is the number one way that you communicate with your clientele. As soon as you advertise your pricing, you do two things. One is you tell them who you are. I'm the pr…
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Cut Through the Clutter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I eat a very plant-based diet. Whenever I go to a restaurant, I can tell if they know how to serve a vegan, basically. Are they just, did they Google it and say, okay, anything that's not this?…
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Understand Who is Your Ideal Avatar pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If you were a college, if you were a university, you would look at someone like you, someone like me and say, Oh, well, they're a good candidate. They have kids or they are par…
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Understand Who is Your Ideal Avatar Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One exercise that every business owner has to do is make sure that they take a step back and understand who their ideal client avatar is, right? So if you get an ideal client, and y…
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Decide Where You Are as an Entrepreneur PT 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You have two slightly different approaches. Apple in the beginning, when they first started out, I mean their commercials were throwing hammer balls at TV sets and blowing …
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Decide Where You Are as an Entrepreneur Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.First off, decide where you are because when you're trying to make a mark, it's time to be bold, it's time to be provocative, it's time to take risk. You know, if you're trying t…
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Entrepreneurs Fall into Two Catagories Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Entrepreneurs tend to fall in two categories. First category I call is they want to make a mark. They have an idea, they've got a dream, there's something that they want to do, t…
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What Stage can The Owner Step Back Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It starts in stage four to some degree, stage three, right? If you are, let's say you run a real estate office and you don't want to be the one going out, sitting at somebody else's …
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The Majority of Businesses are Stage 2 & 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The overwhelming majority of businesses are in stage two and three, right? 98.6% of businesses have less than 20 employees. 96% of businesses are under 1 million, and they te…
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The Diagonal Opposite Quadrant Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results We actually have a formula that will help somebody understand what their blind spots are. There are four quadrants in a business: strategy, business development, operations, and finance. …
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Benchmark Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You always wanna know what your competitors are up to because that's how you'll be compared for sure. One of the things that we like to do with our clients is to have them say, "I want to be di…
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Am I Like Them Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Decides if I like another person is, am I like them? Person in this room, professional. We're here at the BMW conference. We have things in common. When we build rapport, we are looking for sameness, li…
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Meet People Where They Are Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Right, have you heard the expression, imitation is the highest form of flattery. So we want to meet people where they are, be as flexible as possible, and speak their language. If we do that…
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Body Language Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 93% of what gets you hired or not, closes the sale or not, your team follows you or not, is your body language. It's how you carry yourself. And I was at the networking event last night, right? Yeah, yea…
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What You Say Almost Doesn't Matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you say almost doesn't matter. This survey has been around for a while. You may have seen it before. Anyone know how much your words influence another person to your point of vi…
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Rapport is Evaluated a Thousand Times Per Minute Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And you need them going at all times if you want influence. One of those two is broken down. You can gain them back very easily. We evaluate rapport thousands of times …
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RESPECT Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To your point of view, you do need respect. Whatever's on your business card, can you do? What percentage of resumes do they say are made up, exaggerated, or flat-out lies? Like 70%. In other words, you're ful…
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Understand Your Style Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What they're talking about is that you will build trust, if thought of as older, not as attractive, not as intelligent. The less you say, and the more you get the other person to talk, you are co…
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