A(z) Marketing Machine csatorna legjobb podcastjai (2024)

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74 - Maximizing Merchandise Sales - 10 Things You Can Do To Sell More This Year with Heather from Destroyer.Rocks 52:00

4d ago52:00

52:00

Send us a Text Message. In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of kno…

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Our TOP 3 secrets to stay ahead of social media trends 14:05

6d ago14:05

14:05

Ready to stay ahead of the curve in the ever-evolving world of social media? In this episode, Coach Brian Fryer and Rob Sperry team up to reveal 'Our 3 Secrets to Stay Ahead of Social Media Trends.' We're diving into the strategies that have kept us at the forefront, even as algorithms and user behaviors shift like quicksand. If you're tired of pla…

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Is AI Killing Creativity? - Marketing Machine Podcast 39:32

7d ago39:32

39:32

Get the newsletter for more https://marketingmachine.studio Summary The conversation explores the relationship between creativity, AI, and marketing. It discusses how creativity is both celebrated and punished in society, and how AI can impact creativity. The availability cascade phenomenon is mentioned, where repeated exposure to an idea leads to …

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73 - 3 Ways to Level Up Your Social Content with Joe Rixon from FanIQ 40:10

10d ago40:10

40:10

Send us a Text Message. In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the plat…

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Best Content Strategy to Explode Sales 15:30

12d ago15:30

15:30

Get ready for an episode that's a game-changer in the world of content creation and sales. In this solo episode, Coach Brian Fryer unveils his GNC Social System—a blueprint designed to make content creation straightforward and profitable. Drawing from his background in psychology and extensive experience in business coaching, Coach Fryer distills t…

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Apple AI and Synthetic Market Research 43:32

14d ago43:32

43:32

For more https://marketingmachine.studio Chapters 00:00 Introduction and Theme Song 02:34 Apple's Dominance in Technology and AI 05:57 App Intents: Exposing Functionality to On-Device AI 08:27 Optimizing AI Models for Mobile Devices 11:06 The Need for More Compute Power 13:10 Privacy, Liability, and Ethics in the AI Space 25:01 Ethical Implications…

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72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLay 39:35

17d ago39:35

39:35

Send us a Text Message. In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email add…

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How to FINALLY scale your business with Stephen and Chelsey Diaz 32:03

20d ago32:03

32:03

Stephen and Chelsey Diaz are the founders of The Rainmaker Family. This past year they ranked #148 on the Inc 5000 list, a list of the fastest growing privately held companies in America, and #2 in the category of education. This power couple is making a major impact in the online learning space, while pioneering a family-first model of entrepreneu…

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Episode 71 - 3 Awarity Optimization Tips That Help Drive More Revenue 9:05

22d ago9:05

9:05

Send us a Text Message. In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency. Takeaways Monitor top domains for clicks and conversions to optim…

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Should YOU start a NEW Instagram? 14:21

26d ago14:21

14:21

Tune into "The Social Media Money Machine" where we unpack the latest in digital trends and opportunities! This episode, hosted by the insightful Coach Brian Fryer, delves into a hot topic: "Should YOU Start a NEW Instagram?" Whether you're looking to refresh your brand or wondering if a fresh start could mean better engagement, we’ve got you cover…

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70 - How Box Out Sports Makes It Faster to Create Social Media Graphics 33:32

1M ago33:32

33:32

Send us a Text Message. In this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. The platform p…

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The New Instagram Algorithm: What You Need to Know 12:44

1M ago12:44

12:44

Join us on "The Social Media Money Machine," where we decode the secrets of social media success! In this episode, hosted by Coach Brian Fryer, we tackle "The New Instagram Algorithm: What You Need to Know." Instagram continues to evolve, and staying ahead means understanding the latest changes. We'll break down the new algorithm, discuss what it p…

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69 - Hustle, Mentors, & Marketing with Travis Apple 20:45

1M ago20:45

20:45

Send us a Text Message. Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustl…

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How YouTube Can Propel Your Business 6:33

1M ago6:33

6:33

Welcome to "The Social Media Money Machine," where we turn your likes into cash! In today’s episode, titled "Why YouTube Can Propel Your Business," we dive deep into how this powerhouse platform can supercharge your visibility and profitability. We'll explore strategic insights and actionable tips to leverage YouTube’s vast audience. Whether you’re…

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68 - Pros/Cons of Flex Plans 11:18

1M ago11:18

11:18

Send us a Text Message. In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. However, the…

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11 High Converting Hooks for REELS! 6:01

2M ago6:01

6:01

Coach Fryer will give you 11 High Converting Hooks for REELS that you can create within a few minutes!Rob Sperry & Coach Brian Fryer által

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67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case Study 9:26

2M ago9:26

9:26

Send us a Text Message. Summary In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer exam…

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How to get PEOPLE off social media onto your list ASAP! 7:54

2M ago7:54

7:54

WE love social media but you don't own that list! Here are some ways to get people off social media and onto your own list. Rob will go through some stats on where you want to be.Rob Sperry & Coach Brian Fryer által

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66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams 7:33

2M ago7:33

7:33

Send us a Text Message. In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to …

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Coach Fryer gives his COMPLETE Instagram strategy 18:26

2M ago18:26

18:26

Coach Fryer has absolutely smashed INSTAGRAM! Even more importantly, he has helped thousands crush Instagram. Coach Fryer will give you some of his stats and the behind the scenes look!Rob Sperry & Coach Brian Fryer által

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65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement Interview 25:43

2M ago25:43

25:43

Send us a Text Message. In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Dir…

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How writing a book can MAKE you HUGE money 8:53

2M ago8:53

8:53

Rob Sperry has written 11 books. He will give you the behind the scenes on why you should write a book and a few surprises he had along the way. Writing a book isn't what most people think!Rob Sperry & Coach Brian Fryer által

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64 - What's Working in College Athletics with Scott Peace Assoc. AD of Kent State 46:53

2M ago46:53

46:53

Send us a Text Message. Summary In episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importan…

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Use the copycat strategy to increase PROFITS right away 5:34

3M ago5:34

5:34

Use the copycat strategy to increase PROFITS right away. There is an art to this, and it is a strategy Rob used to build a massive following of over 180,000 followers on his business page.Rob Sperry & Coach Brian Fryer által

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63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media 23:47

3M ago23:47

23:47

Send us a Text Message. In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok. They also touch on setting up a TikTo…

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STOP Making These 6-Mistakes on Instagram if You Want More Followers and Sales 15:42

3M ago15:42

15:42

STOP Making These 6-Mistakes on Instagram if You Want More Followers and Sales Growth strategies aren't just about playing offense. Sometimes, there are so many mistakes we need to first avoid before we can go FAST!Rob Sperry & Coach Brian Fryer által

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62 - Acquiring More Leads with Michael Brinkman from Full House Solutions 33:22

3M ago33:22

33:22

Send us a Text Message. In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions. He explains …

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10x your social media with these three things. Warning 15:42

3M ago15:42

15:42

10x your social media with these three things. Warning Set steps and strategies to help provide a set blueprint for 10x! Please leave us a review and share it with your friends!Rob Sperry & Coach Brian Fryer által

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61 - 2 Ways to Use AI To Help You Sell More Tickets 8:55

3M ago8:55

8:55

Send us a Text Message. In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain…

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Get More Clients And Sales With Reels 18:40

3M ago18:40

18:40

Reels are the #1 growth metric on social media right now! Generate more leads Convert more sales There is a formula on HOW to do REELS! Coach Fryer will cover the strategies it takes to create REELS that convert. See if you qualify for the ONLINE mastermind with Coach Fryer and Rob Sperry https://form.jotform.com/211533811210136…

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60 - What's Working Now on TikTok with Luke Sawhook of the Hudson Valley Renegades 28:36

3M ago28:36

28:36

Send us a Text Message. Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demo…

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Niches to Richs - Find Your Target Audience and Brand 5:26

3M ago5:26

5:26

Find Your Target Audience and Brand Simple non overwhelming ways to FIGURE out your brand to make more MONEY See if you qualify for the ONLINE mastermind with Coach Fryer and Rob Sperry https://form.jotform.com/211533811210136Rob Sperry & Coach Brian Fryer által

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59 - How Data-Driven Messaging Drives More Ticket Sales 40:56

4M ago40:56

40:56

Send us a Text Message. In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their a…

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The Perfect Instagram Strategy For Entrepreneurs 12:55

4M ago12:55

12:55

The Perfect Instagram Strategy For Entrepreneurs Coach Fryer always breaks it down into simple steps to help you have massive breakthroughs! He gives exact examples of what he has done and what he is doing on Instagram currently See if you qualify for the ONLINE mastermind with Coach Fryer and Rob Sperry https://form.jotform.com/211533811210136…

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58 - Mini-Plan Marketing (Part 2) - In-Season Marketing 13:18

4M ago13:18

13:18

Send us a Text Message. In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan h…

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The non paid FACEBOOK PROFILE organic strategy that very few use 5:29

4M ago5:29

5:29

The non-paid FACEBOOK PROFILE organic strategy that very few use Paid ads can be incredible, but if you build a business on social media through your profile, you must learn this strategy. Apply for the ONLINE MASTERMIND with Coach Fryer and Rob Sperry https://form.jotform.com/211533811210136Rob Sperry & Coach Brian Fryer által

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57 - Mini-Plan Marketing (Part 1) - Off-Season Marketing 13:43

4M ago13:43

13:43

Send us a Text Message. Part 1 of the 2 Part Series: This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports industry. Mini-plans are a way for fans to attend a set number of games during the year, and teams often choose the most popular games or games they want to sell out for these plans. The goal of…

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Selling On Social Media EXPOSED 11:00

4M ago11:00

11:00

Selling On Social Media EXPOSED Too many people are SCARED to SELL on social media Discover how to sell on social media with Coach Fryer's strategies Apply for The Mastermind with Coach Fryer and Rob Sperry https://form.jotform.com/211533811210136Rob Sperry & Coach Brian Fryer által

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56 - What's Working Now with META Ads with Ralph Burns 42:19

4M ago42:19

42:19

Send us a Text Message. In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency. Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. They discuss the shift in advertising strategies, emphasiz…

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Maximizing Social Media for Lead Generation with Toni Vanschoyck 18:46

4M ago18:46

18:46

Toni has generated over 4 BILLION in sales through social media! Coach Fryer interviews Toni on her top strategies for lead generation. Toni gives several questions you MUST ask yourself when you are POSTINGRob Sperry & Coach Brian Fryer által

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55 - K.I.S.S. Your Way to Improving Your Marketing 6:19

5M ago6:19

6:19

Send us a Text Message. In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of how to categorize activities using this framework. Jeremy emp…

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Algorithm Unplugged: Simplifying Strategy with Rob Sperry 5:39

5M ago5:39

5:39

Join Rob Sperry in this episode as he breaks down the latest strategies for mastering social media algorithms in a straightforward, non-overwhelming way. "Algorithm Unplugged: Simplifying Strategy" is all about cutting through the technical jargon to provide you with easy-to-understand and implement tactics. Rob breaks down the newest trends and me…

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54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors 27:57

5M ago27:57

27:57

Send us a Text Message. In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used. Summary: Fansaves is a digital …

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Social Media Restart: Rob Sperry's Blueprint for Trend Domination 49:03

5M ago49:03

49:03

In this episode, Rob Sperry brings you to the forefront of the social media landscape, revealing the latest trends you need to know to make a significant impact online. But that's not all – Rob also shares his playbook on what he would do if he were starting from scratch in today's digital world. This is more than just following trends; it's about …

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53 - How to Create A 30 Days to Opening Day Marketing Calendar 11:20

5M ago11:20

11:20

Send us a Text Message. In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, socia…

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From Likes to Dollars - Practical Tips for Monetizing Your Online Presence 12:27

5M ago12:27

12:27

Social media monetization with Coach Fryer, "From Likes to Dollars: Practical Tips for Monetizing Your Online Presence." In today's digital age, it's not just about gathering likes and followers; it's about turning that social media traction into tangible income. Coach Fryer gets down to business, sharing actionable strategies for transforming your…

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52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products) 45:12

5M ago45:12

45:12

Send us a Text Message. In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games. They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate identities, and more. They emphasize the importan…

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Writing Copy That Sells With Laura Wells 21:51

5M ago21:51

21:51

Step into the persuasive writing world in this engaging episode as Coach Fryer sits down with Laura Wells, a maestro of copywriting. "Writing Copy That Sells With Laura Wells" is about putting words on a page and crafting messages that resonate and drive action. Laura shares her expert insights on how to write copy that captures attention and conve…

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51- How to Use Testimonials to Sell More Tickets 10:14

5M ago10:14

10:14

Send us a Text Message. In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimon…

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The Delicate Dance: Religion and Politics with Rob Sperry 5:23

6M ago5:23

5:23

In this insightful episode, Rob Sperry delves into the intricate topics of religion and politics, presenting a balanced view on when engaging in these discussions is appropriate. With a focus on four key points, Rob sheds light on the complexities and considerations of discussing these often divisive subjects. Whether navigating conversations in so…

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