A(z) Marketeer csatorna legjobb podcastjai (2024)

1
What Happened to the Brief? 26:30

6d ago26:30

26:30

Welcome to a less-than-brief conversation all about the brief! As creative strategy people in the marketing and advertising industry, The Two Marketeers co-hosts, Sean Patrick and Lindsay Waugh, are obsessed with the brief. And rightfully so! The brief is the kick-off to brilliant (and, unfortunately, mediocre) work. But, it should NOT be the begin…

1
Is AI Going to Take Our Jobs? 23:13

21d ago23:13

23:13

Watch out, The Two Marketeers are fired up! Co-hosts Sean Patrick and Lindsay Waugh take this episode to unpack a controversial article published in CMSWire with the headline, "AI Will Replace 95% of Creative Marketing Work". And as you may imagine, Sean and Lindsay call BS. The article, linked below, starts by stating, "Goodbye, marketing. Hello, …

1
Pushing Creative Process Over Creative People 21:34

1M ago21:34

21:34

In this episode of The Two Marketeers, co-hosts Sean Patrick and Lindsay Waugh dive into a recent article from Ad Age that sheds light on a critical shift in the advertising industry. Agencies are increasingly pressured to sell their cookie-cutter proprietary processes over their people, talent and creative chops. Sean and Lindsay unpack the why be…

1
Guilt Tipping & The Customer Experience 25:26

2M ago25:26

25:26

On this topic, The Two Marketeers cannot remain silent any longer! That's right; the world has reached a 'tipping point' where tip culture is spiralling out of control. Across North America, no matter what businesses you patronize, you'll likely be prompted to offer a tip. However, the rapidly changing tipping culture raises questions about its fai…

1
Survival of the 'Creativest' - Part 2 22:36

2M ago22:36

22:36

Welcome back, Marketeers, to the second part of a two-part episode where co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'. Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old indust…

1
Survival of the 'Creativest' - Part 1 24:03

3M ago24:03

24:03

Hello Marketeers! Welcome to the first of a two-part episode where The Two Marketeers podcast co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'. Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines thi…

1
When Brands Consider 'What If' Moments 24:01

3M ago24:01

24:01

2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out! This episode of The Two Marketeers Podcast kicks off with Lindsay bringing forward a stat from Amazon that the majority of searches within the platform are product, no brand, first. Which begs the question …

1
When Creative Becomes Everyone’s Job - Part 2 35:39

3M ago35:39

35:39

Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co-hosts Sean and Lindsay. Part 2 picks up where part 1 left off, with Aleena diving into what it takes to rebrand and launch the new positioning of an agency during the early days of the COVID-19 pande…

1
When Creative Becomes Everyone’s Job - Part 1 30:56

4M ago30:56

30:56

The Two Marketeers are kicking off 2024 with a bang and an exceptional guest! In this episode, Aleena Mazhar Kuzma joins co-hosts Sean and Lindsay. Aleena has grown up in the ever-evolving and dynamic advertising and marketing business and now leads FUSE Create, an independent creative agency in Toronto. Her passion for the business surrounds creat…

1
Pay Transparency Act: Good or Bad? 21:19

5M ago21:19

21:19

Join us on the latest episode of the Two Marketeers podcast, where your hosts, marketing and strategy experts Sean Patrick and Lindsay Waugh, delve into a hot-button topic of the moment: the Pay Transparency Act. In this episode, Sean and Lindsay unravel the layers of this groundbreaking legislation and break down the pluses and minuses of the Pay …

1
Are Creative & Strategy Still Frenemies? Part 2 20:39

5M ago20:39

20:39

This episode of The Two Marketeers podcast is part two of a riveting two-part series. In part two, co-hosts Sean Patrick and Lindsay Waugh continue to explore the ever-evolving relationship between strategy and creative in the marketing and advertising industry. Lindsay recollects the first time in her career as a strategist when strategy and creat…

1
Are Creative & Strategy Still Frenemies? Part 1 20:28

6M ago20:28

20:28

This episode of The Two Marketeers podcast is part one of a riveting two-parter. Co-hosts Sean Patrick and Lindsay Waugh dive deep into the intricate dance between strategy and creative in this two-part saga. As The Two Marketeers, Sean and Lindsay have seen creative and strategy roles evolve significantly over the last 20 years. The big question i…

1
Freelance: Before and After 19:07

6M ago19:07

19:07

Welcome to another episode of The Two Marketeers podcast! This is the first episode in Season 4 that dives into a more personal side of The Two Marketeers around how they've designed how they both work and live. They compare their work/life experiences both pre and post-freelance. This episode starts with Sean and Lindsay asking each other the crit…

1
Designing Smarter, Not Cheaper 18:48

7M ago18:48

18:48

In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh go back in time... to design school. As she thinks back, Lindsay's number one takeaway from her design school experience is the extreme resilience learned from selling ideas. Sean states that he's not a salesperson, and Lindsay disagrees. They discuss how strateg…

1
Design is Everything 19:34

7M ago19:34

19:34

The Two Marketeers are back LIVE in the studio for the kick-off of Season 4! Who would've thought!?! In this episode, The Two Marketeers introduce the theme of Season 4, which is… DA-DA-DAAAA Designing Experiences! Throughout Season 4, The Two Marketeers will explore two sides of designing experiences. The first is how strategy helps brands and mar…

1
Quality Over Quantity, Baby! (Our Obsession with Progress) 22:53

10M ago22:53

22:53

Another season comes to a close, Marketeers! In this Season 3 finale of The Two Marketeers podcast, hosts Sean and Lindsay reflect on their journey over the past 10 months and share one key learning each of them will remember most. First, Lindsay shares her insights on the pervasive obsession with progress and forward motion experienced by individu…

1
Data As Gospel 20:31

10M ago20:31

20:31

This year, another new study was released on the potentially harmful effects of alcohol consumption, encouraging people to rethink their drinking habits. Well, one marketeer (you guess which one!) was having none of it. As the months rolled on and debates continued on the impact of alcohol on the human body, experts have come out yet again undecide…

1
Trends Have Lost All Meaning 21:58

11M ago21:58

21:58

This episode of The Two Marketeers Podcast was inspired by a recent Contagious article of the same name that states, "In the process of chasing cool, brands have lost the purpose of analysing culture. Most of the signals considered ‘trends’ today are really nothing more than frivolous entertainment." Which in Lindsay and Sean's opinion is painfully…

1
Duping #dupe Culture 20:42

11M ago20:42

20:42

In this fun and fascinating episode of The Two Marketeers podcast, your hosts Sean Patrick and Lindsay Waugh dive headfirst into the world of retail and consumer behaviour. Join them as they unravel the trending story behind #LululemonDupes and its unexpected benefit for the renowned athleisure brand. Drawing inspiration from the thought-provoking …

1
More Brain, Less Storm. Please! 20:44

12M ago20:44

20:44

First of all, did you know that Apple started a bank!? Well, it's true, and customers are quickly buying in. But that's a topic for another time... In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh argue that perhaps come-one-come-all brainstorms aren't always the best path to the best ideas. Free chips and drin…

1
Start Falling Out of Love 21:08

1y ago21:08

21:08

We know, we know, you've hit the jackpot on your newest, biggest and brightest idea! Well, get ready to fall out of love. On this episode of The Two Marketeers podcast, co-hosts Sean and Lindsay explore the harsh yet critical reality of falling out of love with your brilliant ideas. Sean and Lindsay discuss the importance of recognizing when an ide…

1
Our TikTok Fail 20:57

1y ago20:57

20:57

Vulnerability alert! In September 2022, as you may or may not have seen plastered all over your FYP, The Two Marketeers launched TikTok as a new platform to play in for Season 3. Spoiler... it did not go well. In this episode, Sean and Lindsay go full transparency on their six-month TikTok experience. From pulling Lindsay out of content idea rabbit…

1
The Trouble with ”How” 21:04

1y ago21:04

21:04

How, How, How. This is a question ingrained in us in our everyday lives of DIY culture. How did you do that? How did that happen? How can I do that myself? How do we do this right and move the needle? When trying to build a successful brand, it's easy to get overwhelmed and caught up in the 'how' vs stepping back to fully understand 'what' you are …

1
GenZ Is ”Messing” with Beauty 30:26

1y ago30:26

30:26

Ok Marketeers, let's get messy – with beauty (and Gen Z). In this episode of The Two Marketeers Podcast, co-hosts Sean and Lindsay continue their ongoing fascination with Gen Z, exploring their refreshingly unexpected perceptions and behaviours on beauty and how it's impacting the beauty and wellness industry. From the growing demand for realness a…

1
Putting AI Writing to the Test 34:09

1y ago34:09

34:09

It's time for The Two Marketeers to put AI (artificial intelligence) writing tools to the test. And the test continues! The below podcast episode description was written with the Open AI Playground platform. Query: Please write a podcast episode description for The Two Marketeers podcast talking about co-hosts Sean Patrick and Lindsay Waugh testing…

1
Rebooting a Brand Legacy 29:00

1y ago29:00

29:00

It's back, baby! Say hello again to the beloved Zellers from our Canadian childhoods. It has been almost a decade since this iconic Canadian brand closed its doors, but for Zellers, it's time for a new adventure. In this episode, Sean and Lindsay discuss the relaunch of Zellers by HBC and alongside fellow retailer The Hudson's Bay. They explore how…

1
Good News! Trust Is In the Gutter 28:37

1y ago28:37

28:37

It's that time of year again, Marketeers! The Edelman Trust Barometer has landed for 2023. Spoiler alert, as you may imagine, trust is in the gutter—funny headline for a dismal outlook on optimism. The 2023 Edelman Trust Barometer is the firm’s 23rd annual trust and credibility survey. As Edelman states this year, "A lack of faith in societal insti…

1
New Year, New Fear 30:12

1+ y ago30:12

30:12

As the new year kicks off, The Two Marketeers have noticed a shift in headlines from the classic "New Year, New You" to "Recession! Recession! Recession!" With the ever-changing global economic landscape, the fear of recession is a real threat and consumers have adjusted their spending habits accordingly, creating a 'consumer recession' that has ch…

1
When Brands Get Intimate 30:03

1+ y ago30:03

30:03

Hello, 2023! It's a new year, and The Two Marketeers are all excited about getting intimate. With brands, that is. Although both Sean and Lindsay admit to never having heard the words 'brand' and 'intimacy' together before now, they are already hooked. In this episode of The Two Marketeers Podcast, Sean shares his recent discoveries on what brand i…

1
Listen, Empathize, Act: Lessons learned in 2022 28:58

1+ y ago28:58

28:58

It's a wrap, 2022! In this episode, hosts Lindsay and Sean discuss the top three things they've learned about marketing's impact on the human experience and vice versa. A shift they made at the beginning of Season 3 of The Two Marketeers Podcast. They share their insights and experience, both personal and professional, and lessons learned when deve…

1
Loyalty: What’s the Point? 28:58

1+ y ago28:58

28:58

When it comes to the brands we love and trust, loyalty is what we’re giving. Question is, what does it take to not only win us, but keep us? The Two Marketeers take the perspective of both consumer and marketer to understand what it takes for today’s loyalty programs to meet the diverse needs and growing expectations of the ever-evolving consumer. …

1
The Fur Baby Market 30:36

1+ y ago30:36

30:36

Calling all pet owners, pet parents and marketers of 'fur baby' brands, this one's for you! Join Lindsay, Sean and special guest Nero, Sean's precious pup, as The Two Marketeers share all they've learned over the last few years about the exploding and lucrative Fur Baby market. In this episode, Sean and Lindsay not only bring the fascinating, and p…

1
Perception is Everything: A Case for Brand Equity 30:21

1+ y ago30:21

30:21

Brand equity vs. brand value. Have you ever taken the time to truly think about how they differ? It may seem like a simple word swap, but the difference is critical to understanding and valuing the power of positive perception of your brand in the minds of consumers. In Episode 3, Season 3 of The Two Marketeers podcast, Sean and Lindsay highlight t…

1
How Much Are You Worth? 32:11

1+ y ago32:11

32:11

The Gig Economy. Yup. You've probably heard of it, talked about it, considered it even. Or, like The Two Marketeers, you're living it. It's a hot topic these post-pandemic days and its recent growth is notable to say the least. Why? Well, there are a some key factors in the current marketing landscape that Lindsay and Sean talk about about and comp…

1
It’s All About Humans 24:37

1+ y ago24:37

24:37

The Two Marketeers are pumped for a brand new season – Season 3! Hosts Sean and Lindsay talk about what's new and different this season, and how it's all about marketing and the human experience.twomarketeers által

1
The Right to Disconnect 33:38

2y ago33:38

33:38

The Two Marketeers dedicate their last recording of Season 2 to the timely headline of Ontario's new 'Right to Disconnect' law. As Sean and Lindsay are about to set off on a well deserved two month break from recording, they discuss the value of taking time to literally disconnect from work – even if you love what you do for a living. The Right to …

1
What is ‘Good Creative’ Anyway? 42:20

2y ago42:20

42:20

Marketeers, have you ever heard of the term ‘Creative Effectiveness’? Well until this episode Sean hadn’t (so he did his homework!). Lindsay, on the other hand, came to the conversation with some invaluable intel. Creative effectiveness is something ad agency pros have been discussing and debating for many years as new platforms, communication meth…

1
Detoxing the Beauty Conversation 28:36

2y ago28:36

28:36

Their latest contribution to the beauty conversation, The Two Marketeers dedicate this episode to what they’ve cleverly coined as "punch-in-the-gut-vertising". Hosts Sean and Lindsay examine Dove's latest #detoxyourfeed campaign which aims to de-normalize potentially toxic beauty advice pervasive on social media. As part of the Dove Self-Esteem Pro…

1
Now Can We Be Funny? 36:54

2y ago36:54

36:54

For a couple of marketeers who fancy themselves pretty darn hilarious, this conversation about humour in advertising was a bit more serious and complex than they’d bargained for. More than just getting a laugh, humour-based creative is about creating an emotional connection as a brand with your audience. But what the Two Marketeers find fascinating…

1
Map. It. Out. 29:15

2y ago29:15

29:15

Okay people, this topic has been a long time coming! It's finally time to: Map. It. Out. Join The Two Marketeers as they explore the practice of mapping in marketing and advertising – journey mapping, empathy mapping, all of the mapping! Share the value of uncovering the fascinating range of conscious and subconscious emotions we all experience as …

1
The New Experience Economy 34:06

2y ago34:06

34:06

Episode warning: This episode kicks off with Lindsay all "jacked up on serendipity" so whether you're into this topic or not, The Two Marketeers guarantee that the energy is infectious. So let's get into it... Unsurprisingly so, The Two Marketeers have been magnetically drawn to The Drum's deep dive into "The New Customer Experience Economy." And i…

1
Human-Centered Design 30:47

2y ago30:47

30:47

To all the humans out there, this episode is dedicated to human-centred design. As Lindsay so insightfully observes, "Humans are a hot topic these days". And she is spot on! Inspired by UX, CX and all the other “X” trends happening right, The Two Marketeers go deep into designing emotion-driven human experiences. And what that means for the new cre…

1
Collaboration: The New C-Word 35:09

2y ago35:09

35:09

We've all heard it, the dreaded new c-word of the modern workplace... collaboration. What once was a bold workplace ambition has now been turned into that thing businesses and organizations of all sizes struggle to solve. Sure, the pandemic hit and companies across all industries were fearful all of their collaboration efforts would fly right out t…

1
Is Long-Term Planning Still a Thing? 36:04

2y ago36:04

36:04

Short-term vs. long-term strategic planning – what's the right approach? The age-old debate continues and has shifted into high gear as uncertainty and instability thrive... Where is the greatest need? How do brand marketers need prepare for the ‘unprecedented’? And how does the practice of planning adapt? The Two Marketeers, discuss how planning n…

1
Meta-versity 41:15

2y ago41:15

41:15

Ok Marketeers, for those of you still wondering WTF is up with this whole Metaverse conversation, The Two Marketeers are dedicating this episode to breaking it down for you. Lindsay eagerly enrolls in The Two Marketeers 'Meta-versity' where Sean schools her on all things Metaverse. However, when push comes to shove, Lindsay flips the script to teac…

1
Intelligent Creative Engine, WTF? 35:24

2+ y ago35:24

35:24

The first recording of 2022 for The Two Marketeers! Lindsay is unhinged (as usual) and Sean plays along as they explore Deloitte's 2022 Global Marketing Trends titled, "Thriving through Customer Centricity." Deloitte shines a light on how macro trends, from the integration of digital and physical channels to the sunsetting of third-party cookies, a…

1
Living Your Brand Values with Mike Sutton 40:18

2+ y ago40:18

40:18

The Two Marketeers kick off 2022 with a bang welcoming guest Mike Sutton, President and CEO at Toronto agency Zulu Alpha Kilo. Lindsay and Sean talk to Mike about how Zulu utilizes its unique and highly acclaimed agency's brand as a platform for change in the marketing and advertising industry. From saying 'no' to spec work and paying job candidate…

1
63 Ways to Annoy Lindsay 29:05

2+ y ago29:05

29:05

As The Two Marketeers enjoy some holiday R&R, they bring you this throwback from their very own Podcast Camp vault. This episode was recorded in January 2020 (pre-COVID in North America) with newbie hosts Sean and Lindsay literally face-to-face in a rented podcast studio. They had little-to-no idea of what they were getting into. In fact, they hadn…

1
Top Revelations of 2021 43:54

2+ y ago43:54

43:54

Well, that's a wrap! Goodbye 2021, we've learned so much both personally AND professionally. The Two Marketeers wanted to close out the year with a bang and share some of the major eye opening moments that have changed their perspectives, for better or for worse. Key takeaway? Regardless of past years' planning and pre-pandemic behaviours, it's tim…

1
The Future Traveler 33:30

2+ y ago33:30

33:30

Is it FINALLY time to get back on that plane, train or at this point, spaceship? That's the big question on the minds of The Two Marketeers as they dedicate this episode to exploring the future of travel both during and post the COVID-19 pandemic. Lindsay is (surprisingly!) ready to rip off that bandaid and Sean, well... not so much, opting for 4 h…

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