Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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This podcast is dedicated to giving entrepreneurs, business coachesu, those with high-ticket offerings, and online business owners, quick, easy, and effective tips on how to grow your business, brand, and bank account using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement, but not sales into your business, it's time to start looking at leveraging the top social media platform for converted sales and organic engagement...LinkedIn!
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Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader ...
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What Type Of Advertising Works For Business Growth
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24:03
Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love …
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#160: From Local to Global—How to Adapt Your Message for International Audiences
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28:40
Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campa…
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Did You Build The Wrong Network Of Connections On LinkedIn?
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As the saying goes, your network is always directly correlated to your net worth. I have always invested much time, energy, and effort into building the best online Rolodex of connections, especially on LinkedIn. In this episode, I explain how one connection led to an epic collaboration of like-minded individuals looking to up-level themselves, the…
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How To Better Manage Your Sales, Marketing, and Customer Service Activities
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Kevin Dean is the CEO and President of ManoByte. He founded the company in 2007 and has been in charge of helping each of our clients get results. ManoByte is a technology company that sets up, configures, and administers software that enables companies to manage their sales, marketing, and customer service activities. We power business intelligenc…
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#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch
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34:45
Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential c…
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The 3 Best Uses Of The LinkedIn Featured Content Section
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In today's episode, we will dive into the 3 best uses of the LinkedIn Featured Content Section: 1. External Book/Podcast/Website Link 2. Feature Your LinkedIn Newsletter To Increase Subscribers 3. Lead Magnet/Calendar Link To Book A Call Don't forget to sign up for my FREE LinkedIn worship that begins on June 10th: https://networkacademy.kartra.com…
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Making Your Brand Come Alive, and Accelerating Your Impact
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Rich Kozak is the visionary founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!". Rich's deep background in marketing and branding reflects his nearly two-decades-long exciting career as a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape…
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#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
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28:54
Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from a hasty sales pitch, the business loses an opportunity they may never get…
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How To SEO Optimize Your LinkedIn Profile
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In today's episode, I will walk you through 3 key aspects of optimizing your LinkedIn profile from an SEO standpoint: 1. SEO optimize your headline 2. SEO optimize your skills in the "about section". 3. SEO optimize your "hard skills" for each experience in the experience section Which tip helped you the most? Don't forget to register for my Free L…
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How To Bridge The Gap Between Authors and Readers
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Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardon…
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#157: How to Turn Sales Team Feedback into Marketing Gold
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28:31
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow. -- In most businesses, there’s a major disconnect…
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If you haven't yet started a LinkedIn Newsletter, hopefully after today you will. There are many benefits to creating, optimizing, and launching a LinkedIn Newsletter. But 3 features truly take your LinkedIn Newsletter to new heights. 1. CTA Clickable Link 2. SEO Title 3. SEO Description Don't forget to register for my final FREE LinkedIn workshop …
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Mastering the Art of Invisible Connections
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26:06
About Heather Porter and Thrivology: "Email has been the most valuable communication mode since the internet's inception. It is primarily forgotten for what some have believed are shinier pennies. However, email is still the most consistent way to chat with current and potential buyers. They get to know you, like you and trust that you are the only…
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#156: How to Convert Customers Stuck On the Fence
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Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you mo…
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The 3 Keys To Building An Ideal Network On LinkedIn
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10:26
In this episode, I am going to cover one of the most important aspects to succeeding on LinkedIn. That is the buildout of your ideal connection network. Here are the 3 things you need to consider in order to get success and results from those who you are connected to: 1. Get Clear On Who You Should Be Connecting With 2. Search And Connect With Thos…
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The Proper Way To Brand and Market Your Company
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27:45
Mike Brevik is a Brand and Marketing Strategist who partners with startups and well-established companies to grow their professional brands. With 25+ years in the print, creative, and marketing industry, Mike spent over a decade leading and building e-commerce solutions, Social Media strategies, and everything in between for two of the Midwest’s la…
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#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)
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29:59
Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment…
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LinkedIn Has Removed "Creator Mode"....Now What?
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LinkedIn Creator Mode is GONE!! But why? Just like any social media platform, features are released and sometimes then removed. Just like the LinkedIn Profile Video or LinkedIn Story, these features came and went, and it looks like LinkedIn Creator Mode has also been added to the list. There is no clear-cut reason why, but in this episode, you will…
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How Networking Can Be Take To New Heights
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Josh is a seasoned marketing, content, and operations consultant with a wealth of experience. In his most recent roles, he served as the Digital Marketing Content and Product Marketing Manager for BlueCross BlueShield and Acuity Brands. There, he formulated strategies to engage customers and promote products effectively online. In February 2022, he…
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#154: Why Your Brand Story Should Be Less About You And More About Your Customer
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024: StoryBrand.com/Workshop -- In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when th…
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3 Ways To Optimize Your LinkedIn Profile
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In today's episode, I will teach you three unique ways to optimize your LinkedIn profile. Not only is it important to optimize your profile to appear in more searches on LinkedIn, but it's equally important to do it so you appear in searches on Google, Yahoo, and Bing. Here are the great ways to make that all happen: 1. Customize Your Profile URL 2…
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Evan Carmichael on Building Belief and Empowering Entrepreneurs
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Evan Carmichael #Believes in entrepreneurs. Gary Vaynerchuck called him the DJ who inspires people and Ed Mylett called him the modern-day Napoleon Hill. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist raising $500k to $15M. He now runs a YouTube channel for entrepreneurs with over 3 million subscribers …
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#153: What's More Important in Your Website: Substance or Style?
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32:34
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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Strategic Steps to Elevate Your Brand and Business
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Strategic planning and taking deliberate actions are the key ingredients to establishing authority in your specific niche. Using Your Experience to Become a Thought Leader Having experience and skills is great, but it's the ability to share that knowledge effectively that really makes you stand out. Becoming a thought leader is about more than just…
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Currency Without Borders: The Cosmos Exchange Revolution
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After qualifying as an Associate of the Chartered Institute of Bankers in the City of London in 1991, Tony held senior management positions for many years for various banks and brokerages before launching Cosmos Currency Exchange in the middle of the pandemic in 2020. At Cosmos, we believe the ‘one-size fits all’ business models practiced by banks,…
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#152: How to Win Attention in a Distracted World
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31:17
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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3 Keys to a Strong Online Presence
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In the online world, where everyone's trying to get noticed, being consistent is the secret sauce to building a strong online presence. Whether you're a new entrepreneur, a seasoned influencer, or a personal brand trying to stand out, the key to success is delivering valuable content regularly. In this episode, we'll dive into the essential parts o…
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How Spirituality and Astrology Can Take Your Business To New Heights
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Carol Pilkington, ORDMTransformational Spiritual Teacher - Specializing in Anxiety, Depression, and Grief/LossWith over 30 years of combined training in spirituality, astrological counseling, personal development, and deep transformational work, Carol works with high-achieving C-Suite executives and business owners who are living in a state of anxi…
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#151: How to Keep (and Captivate) the Attention of Prospective Customers
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Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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How To Craft a Clear and Simple Message to Increase Your Sales
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13:49
In the “busy” world of business, where people have short attention spans and lots of choices, communicating your message clearly and simply can make a huge impact on your success. Whether you've been in business for a while or just starting, learning how to create a short and powerful message is super important to boost your sales. Let's examine th…
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How Game Theory Can Improve Our Economic Systems
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25:41
Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. https://www.linkedin.com/in/noah-healy…
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#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…
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How to Identify and Construct the Core Elements Of Your Personal Brand
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You need more than a cool logo or slogan to stand out in entrepreneurship and your own personal branding. The most important part of a strong personal brand is knowing these things: Your Why & Who You Are Who you help How do you help them Where are you showing up When you understand these things, they become the foundation of your brand. They help …
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How To Monetize Your Podcast To 6 Figures
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Kevin Chemidlin is a podcaster and podcast coach. His first podcast, Philly Who?, was launched in 2018 as a side hustle while he was a corporate software developer. Just months after launching the show, Kevin decided to leave his 9-to-5 and go all-in on the podcast. Within 18 months, Philly Who? surpassed 100,000 downloads and more than $140k in mo…
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#149: Get Win-Win Secrets from the Top Marketing Pros
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…
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How to Craft a Business That Gives You Flexibility and Freedom
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In today's fast-paced world, the traditional 9-to-5 job no longer satisfies everyone's desire for flexibility and freedom. Many individuals are turning to entrepreneurship as a means to create a lifestyle that aligns with their values and priorities. If you're seeking to build a business that provides you with the flexibility to live life on your t…
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How To Find Out What Your "Why" Is
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Jannette Anderson’s title is The Why Whisperer because she is passionate about helping you figure out why you do what you do so that you can Be the Difference that ONLY You Can Be! She is a best-selling author, international speaker, and business development expert with over 38 years of strategic planning, sales, and marketing experience. Jannette …
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#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing
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Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your bus…
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Behind The Scenes Writing: The Feel Good Business Model Book
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For quite a few years now, we have been running and growing businesses. We started all of these businesses from scratch and have grown over time. If you had told us 15 years ago that we would be running our own businesses, working three days a week, making as much money as we wanted, helping people, and doing work we loved…. we would have thought y…
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What Defines a Good Ghostwriter from A Great Ghostwriter
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Joshua Lisec writes books of consequence. He is the creator of The Best Way To Say It® persuasive writing system and author of the instant #1 international bestseller So Good They Call You a Fake. He has taught persuasion to 5,401 marketers & founders and has ghostwritten 87 books. He is also a clinical hypnotist. https://www.linkedin.com/in/joshua…
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#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out
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Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a…
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High Margin Business Ideas You Can Start Online
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Warren Buffett knows a thing or two about making money. His advice? "Focus on businesses with high-profit margins." This fits with the Feel Good Business Model, which is about building a business that makes money (at a higher profit margin) and makes you happy in the process. A profit margin= [(Revenue-Cost)/Revenue] x 100. Profit margins between 5…
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The Way To SHOW UP and BLOW UP Your Business Online
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Sara Dann is a 7 figure business coach who specializes in helping business owners SHOW UP and BLOW UP online. As an entrepreneur for over eleven years, she has helped thousands of women learn how to unapologetically monetize their brilliance through her signature programs and podcast, You're F**king Welcome. Connect with Sara here: https://www.face…
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#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy
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Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Have you ever wondered what it takes to go viral? The answer mi…
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What Is The Feel Good Business Model
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Ever felt like you're constantly chasing the next big thing in your business, only to end up feeling drained, stressed, and anything but happy? That's why we wanted to talk to you about something that's been a game-changer for us: the Feel Good Business Model. It's not just a buzzword; it's a real, tangible way to make your business work for you, b…
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How To Harness Your Inner High Performer
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Lisa Goldenthal is the best-selling author of "The Boss Weight Loss", and creator of the original Skinny Jeans Workout that sold over 100,000 units in Target and Walmart. Lisa has been featured in Life & Style Magazine, KTLA 5, CBS News, Thrive Global, and Web MD and has 20+ years of transforming clients’ lives, including Cheryl Tiegs and Paul Zane…
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#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media
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Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Do you ever get stuck trying to balance your real, everyday lif…
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3 of Our Favorite Tools For Productivity Right Now
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In this episode, Nancy and I share our 3 favorite tools that we are using in our business right now. These 3 tools have helped our business grow, scale, and increase our visibility: 1. ChapGPT 2. Opus.pro 3. BYOB Social Posting With that being said, the opportunity to sign up for our social media content posting platform, BYOB Social, is here. Clic…
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Creating A Scalable 6-Figure Coaching Business
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Meet Jess Glazer-Derose Dog mom, fashion lover, launch queen, & digital marketing expert I started my online course business as a “cute side hustle” in 2012 while I was working full-time as an elementary school teacher. In 2017 I left my comfortable 9-5 to go all in on my coaching business and scaled to my first million in just 18 months. Since the…
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#144: Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024: StoryBrand.com/LIVE -- These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pul…
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