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FIR #431: The Evolution of Influence
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19:55
In this short midweek episode, Neville and Shel dive into PRWeek’s “The Evolution of Influence” report, exploring the dynamic shifts in how public relations professionals exert influence in today’s fast-changing landscape. We break down the seven key themes revealed by the survey, including the growing challenges of decentralization, the increasing…
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ALP 247: Balancing booze and your agency business
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22:40
In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies. They explore the evolving norms of alcohol consumption in professional settings, the necessity of having written rules, and the implications for office events, client meetings, and expenses. Drawing on their experiences and insights from expert Patri…
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FIR #430: Influencers, Memes, and AI Boost Marketing Transparency Mandate
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1:22:23
Much of the content in this monthly long-form episode of FIR spotlights rising trends in marketing, including employee influencers, Gen Z’s rising power as influencers, the role of influencers in the 2024 U.S. presidential election, and AI’s growing presence in the marketing space. All of this is raising alarms about the need for marketers to be tr…
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FIR #429: Fake Podcasters Discuss Real Debunkbot
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13:18
Debunkbot was designed to talk people out of their beliefs in conspiracy theories — and it works. To discuss this remarkable chatbot, we turned to PDF2Audio, which creates an audio podcast discussion (or summary or lecture) from any uploaded PDF. It’s not Google’s NotebookLM, which features a similar capability within a more robust note-keeping too…
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FIR #428: Which AI Tool Is Best For What?
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19:46
Edelman, the global PR agency, has vetted the current crop of AI tools, winnowing out those not enterprise-ready, categorizing them, and identifying those that excel at various tasks. Given the dozens (if not more) of new AI tools that appear every day, this can be a big help to overwhelmed communicators who can’t take the time to try out every app…
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ALP 246: Agencies and ageism
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22:45
In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies. They discuss the stereotypes associated with older professionals, particularly concerning their perceived familiarity with platforms like TikTok. They emphasize the value of experience and the misconceptions around the c…
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Circle of Fellows #108: Thriving in the Spotlight — Mental Wellness for Communication Leaders
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1:01:35
The pressure’s on — deadlines, stakeholders, and the ever-present need to deliver. According to data, half of PR, marketing, and comms professionals reported experiencing severe stress, anxiety, or burnout multiple times each year. Two in five PR professionals feel pressure and/or anxiety from their job every day. And 60 percent of PR professionals…
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ALP 245: Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development
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26:08
In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth. However, there is a noted contradiction, as not as many respondents plan to increase headcount. The discussion highlights agency o…
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FIR Interview: Ezri Carlebach on Speculative Fiction in Business
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38:03
In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decision-making in planning for the future. He discusses how sci-fi fosters imaginative thinking, helping organizations tackle complex …
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ALP 244: Why one-size-fits-all advice doesn’t work for agencies
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19:42
In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies. Chip and Gini discuss their experiences in various agency environments and highlight th…
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FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse.
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18:28
When OpenAI released Chat GPT 3.5 in November 2022, conversations about virtually any other technology were sucked into the vacuum of space. Venture capitalists and other investors shifted priorities overnight, sinking billions into Gen AI and often turning their backs on other endeavors. That and the colossal failure that is Meta's Horizon Worlds …
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ALP 243: Turning agency reporting into a profit center
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19:52
Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Continue Reading → The post ALP 243: Turning agency reporting into a profit center appeared first on FIR Podcast Network.
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FIR #426: We’ve Got Your Share of Model Right Here
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"Share of model" refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM's responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accust…
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FIR #425: Stand Up, Stand Out, or Shut Down?
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1:36:08
The desire to stand out has declined significantly over the last 20 years, according to a new study. That has serious implications for society, business, and communicators. Meanwhile, shutting off comments on your social media channel could have worse repercussions than putting up with comments you don't want to see. Also in this episode, The fediv…
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FIR #424: The Rise of the Hybrid Communication Officer
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20:11
As we reported nearly a year ago, communication's influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome turn as additional responsibilities are being tacked onto the communication role, including sustainability and DEI. Is this because some companies see a n…
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ALP 242: Using LinkedIn effectively to grow your agency
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23:51
In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. Continue Reading → The post ALP 242: Using LinkedIn effectively to grow your agency appeared first on FIR Podcast Network.
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Circle of Fellows #107: Raising AI
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1:00:56
The headline reads that Google’s Olympics ad went viral for all the wrong reasons and is fueling the growing concerns about using generative AI apps in people’s personal and work lives. Gartner’s Peer Insights offers Generative AI Apps Reviews and Ratings to guide your foray into foreign territory. And, Capgemini’s Harnessing the Value of Generativ…
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FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?
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Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a typo. Five hundred seventy-one percent.) However, more and more news outlets are shuttering their opinion …
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FIR #422: Will AI Kill the Consulting Billable Hours Model?
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18:41
Neville and Shel both spent time at a global Human Resources consulting firm in addition to their long tenures as independent consultants. At the core of all consulting is the labor-intensive work that takes time, and time is money. Every consultant has an hourly billable rate, and even when quoting project fees, those fees are based on the hours r…
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ALP 241: Do you trust your agency team members?
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21:22
In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. Continue Reading → The post ALP 241: Do you trust your agency team members? appeared …
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FIR Interview: Pete Pachal on AI, Social Media, Journalism and Brand Engagement
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47:59
AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media and social platforms, it’s crucial to establish ethical guidelines and robust systems to prevent the spread of misinformation. In this FIR interview wit…
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FIR #421: GenAI Is Paying Off for Individual Employees
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25:59
The End of the Generative Artificial-Intelligence Bubble The End of Investors' Generative AI Honeymoon Will Generative AI Really Pay Off? Generative AI Seed Funding Drops 76% As Investors Take A Wait-and-See Approach Is Generative AI Worth the Investment? These are all headlines from the last several weeks suggesting, as Gartner believes, that gene…
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ALP 240: Unlocking agency potential by asking “So What?”
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In this episode, Chip and Gini discuss the importance of asking "So what?" and how it can lead to more effective decision-making for agency owners. Continue Reading → The post ALP 240: Unlocking agency potential by asking “So What?” appeared first on FIR Podcast Network.
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ALP 239: Does email marketing work for agencies?
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21:54
In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. Continue Reading → The post ALP 239: Does email marketing work for agencies? appeared first on FIR Podcast…
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FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications?
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A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company's response and share what some crisis experts have said. Also in this episode…
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FIR #419: Is Shadow AI an Evil Lurking in the Heart of Your Company?
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The headline is a bit dramatic but it was hard to pass up the "Shadow" reference. In fact, Shadow AI refers to employees covertly using generative AI tools at work without IT, HR, and other departments knowing about it. A recent report found vthat 27.4% of the content employees fed into AI tools like ChatGPT, Claude, Copilot, and Gemini was sensiti…
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ALP 238: What to do when your agency can’t avoid responding to an RFP
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21:58
If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided. Continue Reading → The post ALP 238: What to do when your agency can’t avoid responding to an RFP appeared first on FIR Podcast Network.
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Circle of Fellows #106: Structuring and Leading a Communications Team
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58:42
An international panel of IABC Fellows shared thoughts on how to structure and lead effective organizational teams in today’s global landscape. The panel explored various team structures that lead to positive outcomes aligned with business goals. The panel also shared insights on fostering a space where diverse voices are shared with respect and ac…
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FIR #418: These Are Our Rock-Solid Beliefs — Unless You Don’t Like Them
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For years, Tractor Supply has touted its values and how firmly it has committed to them, as demonstrated by the fact that the Tennessee-based retailer recently set new targets, having already met the ones it established in 2018. But a vitriolic campaign by a right-wing podcaster led the company to summarily abandon those values, leading some employ…
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FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?
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Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to c…
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ALP 237: Who Should PR Agencies Report To?
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In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. Continue Reading → The post ALP 237: Who Should PR Agencies Report To? appeared first on FIR Podcast Network.
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FIR #416: No Likes, No Follows, No Stress!
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18:41
Maven is a new social network that eschews likes and follows -- the features of other social networks that induce stress and anxiety in users who feel compelled to grow their numbers rather than have meaningful conversations. But if brands can't build a follower base or measure engagement on their posts, is there a use case for establishing a prese…
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ALP 236: Have agencies listened too well to the “be strategic” mantra?
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In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair Enns. Continue Reading → The post ALP 236: Have agencies listened too well to the “be strategic” mantra? appeared first on FIR Podcast Network.
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Circle of Fellows #105: Meet the 2024 Class of IABC Fellows
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Three IABC members comprise the 2024 class of IABC Fellows. In this special Circle of Fellows episode, you'll meet Andrea Greenhous, Juli Holloway, and Theomary Karamanis as they discuss their career paths and views on the day's pressing communication issues. Continue Reading → The post Circle of Fellows #105: Meet the 2024 Class of IABC Fellows ap…
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FIR #415: A Staggering Failure of Leadership and Communication
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The UK Post Office scandal is a stark example of leadership and communication failures. When a faulty computer system was implemented, it erroneously flagged financial discrepancies, leading to the wrongful conviction of numerous subpostmasters for theft and false accounting. Instead of addressing the software's errors, the Post Office's crisis com…
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CWC 101: Expert advice on putting your agency in a position to succeed (featuring David C. Baker)
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In this episode, Chip talks with David C. Baker, who has been dubbed "the expert's expert." Continue Reading → The post CWC 101: Expert advice on putting your agency in a position to succeed (featuring David C. Baker) appeared first on FIR Podcast Network.
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ALP 235: AI should be your agency’s friend, not foe
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In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. Continue Reading → The post ALP 235: AI should be your agency’s friend, not foe appeared first on FIR Podcast Network.
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FIR #414: Companies Treat Remote/Hybrid Like It’s Temporary. It’s Not.
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18:17
Organizations need to adopt policies and communication strategies based on the acknowledgment that remote/hybrid work is here to stay. The current state of play is rooted in an assumption that it's temporary, creating tensions between workers and leaders and leaving pre-pandemic company cultures in shambles. In a survey conducted jointly by the Int…
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ALP 234: Adapting your agency for risk-averse clients
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In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. Continue Reading → The post ALP 234: Adapting your agency for risk-averse clients appeared first on FIR Podcast Netwo…
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FIR #413: AI Is Coming for Copywriters
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We are told, "AI won't take your job." Instead, "Someone who knows how to use AI will take your job." Tell that to the scores of copywriters who have already lost their jobs to generative AI. With ChatGPT and its competitors in the frontier LLM space being used to write more than anything else, agencies and organizations are figuring out how to cra…
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In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. Continue Reading → The post ALP 233: Building an agency culture where everyone can take time off appeared first on FIR Podcast Network.…
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FIR #412: Don’t Let the Door Hit You on Your Way Out
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You work for one of the biggest consulting firms in the world. You've been told that taking a voluntary separation package from the company is in your best interest. When you agree (not that you had much choice), you're asked to sign an agreement that not only won't you disparage the company, but you'll use the language provided to you to let your …
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Several studies seem to suggest that a small cadre of "supersharers" was responsible for spreading 80 percent of "fake news" on X (formerly Twitter) in 2020. Further, by removing these supersharers from the platforms they use to spread misinformation and disinformation, the number of lies appearing on the social network plummeted. What's more, anot…
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Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road. Continue Reading → The post ALP 232: Setting honest expectations for your agency employees from the start appeared first on FIR Podcast Network.…
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PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behin…
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Despite the excitement over the possibilities generative AI provides, it was easy to predict that doubters would insist it's just a fad -- the same naysaying we heard about email, the web, social media, podcasting, live streaming, and a host of other digital technologies. In this case, the reports conflict with other research showing rapid adoption…
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ALP 231: Agencies need to adapt to effectively manage Gen Z employees
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Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. Continue Reading → The post ALP 231: Agencies need to adapt to effectively manage Gen Z employees appeared first on FIR Podcast Network.…
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FIR #408: AI’s Impact on Jobs, Quantified
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PwC has released a detailed report analyzing over half a billion job ads from 15 companies representing over 30 percent of global GDP. The goal: unearth empirical evidence of AI's impact on jobs. The results are remarkable, if unsurprising. For example, the analysis found 4.8 times higher growth in labor productivity in AI-exposed sectors and 25 pe…
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ALP 230: Should you start your own agency because your boss is making too much off of your work?
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Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. Continue Reading → The post ALP 230: Should you start your own agency because your boss is making too much off of your work? appeared first on FIR Podcast Network.
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The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and …
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