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Welcome to the Data Strategy Guru's podcast, where we bring together the brightest minds in the world of data strategy, data management, artificial intelligence, and disruptive technologies. In this show, we invite thought leaders and experts to share their insights, knowledge, and experience on how to stay ahead of the game in an ever-evolving data landscape. Whether you're a data professional, a business leader, or simply someone who is passionate about the power of data, this podcast is f ...
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – ...
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How AI Is Transforming Data Management and Decision Making Ft Matthieu Jonglez (Progress)
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42:11
Today your host Yves Mulkers brings you an exciting episode titled 'How AI Is Transforming Data Management and Decision Making' and Matthieu Jonglez, VP of Technology at Progress is here to share his wealth of knowledge. In this enlightening discussion, Matthieu elaborates on the capabilities of MarkLogic in data and metadata management. He explore…
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Scaling Digital Qual with Eugene Murphy of Indeemo
28:34
28:34
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28:34
On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all a…
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Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy
11:25
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11:25
On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapp…
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Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing
24:07
24:07
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24:07
On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with …
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Navigating the Data-Driven Path to Smart Mobility ft. Rob Roemers
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56:30
Welcome to a riveting episode of "Data Strategy Guru's!" In today's episode, our host Yves Mulkers is joined by Rob Roemers, a leader in the data analytics space specializing in public transport operations. Rob provides profound insight into how digital twins are transforming the management of people flow in public transportation, the challenges as…
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The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight
20:04
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20:04
On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …
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Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian
21:26
21:26
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21:26
On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages. (02:05) Media strategy is now driven by actionable data. (04:00) The importanc…
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Data Lakes to Real-Time Analysis: A New Approach with Knowi Ft. Jay Gopalakrishnan
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58:41
In this insightful episode of Data Strategy Guru's, host Yves Mulkers talks with Jay Gopalakrishnan from Knowi.com. They delve into a comprehensive dialogue on leveraging Slack and Teams for efficient data interaction, setting up datasets as business entities, and the prowess of using large language models for digital transformation. They further d…
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Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES
On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods. Key Takeaways: (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not …
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Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally
22:18
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22:18
On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights. Key Takeaways: (00:54) Technology’s inevitable impact on industries. (03:16) Alex’s shift to pioneering behavioral science…
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Unlocking the Secrets of Customer Satisfaction at the Point of Purchase
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20:37
On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business. Key Takeaways: (01:39) Georgina’s journey from psychology to law. (03:00) Reliable consumer data is…
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Behind the Success of Field Agent with Co-Founder Rick West
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38:43
On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid…
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Leading Through Innovation and Insight with Chris Havemann of RealityMine
28:15
28:15
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28:15
On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection. Key Takeaways: (01:18) The beginnings of C…
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Restech with Patrick Comer and Sima Vasa
22:40
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22:40
On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods…
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Leading the SaaS Analytics Revolution at Qrvey with Arman Eshraghi
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28:55
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28:55
On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced e…
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A Pioneering Approach to Revolutionizing Consumer Insights with Steve Phillips of Zappi
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22:53
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22:53
On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality.Key Takeaways:(01:10) The origin of Zappi for efficient consumer insights.(02:22) Zappi’s evolution toward quality and meta analytics.(03:24)…
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Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter
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29:36
On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights.Key Takeaways:(01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER.(02:17) Amishi’s career evolution, specifically her roles at Fri…
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Unveiling Data Analytics: A Journey to VP of Product Ft. Tanya Bragin (ClickHouse)
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49:06
Join us on this episode of Data Strategy Guru's as we sit down with Tanya Bragin, VP of Product at ClickHouse, to unpack her insights on the evolving data analytics landscape. We delve into the shift to realtime analytics, the impact of cloud data warehouses like Redshift and Bigquery, the challenges and potential of generative AI, and the impassio…
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Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group
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19:59
On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.Key Takeaways:(02:25) The shift from consulting to data-driven retail strategies.(06:32) The importance of tactical decision-making in marketing and sales.(…
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Master Storytelling in Data Presentation Ft. Christopher Chin
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18:55
In this episode of the Data Strategy Guru's podcast, we had the pleasure of hosting Christopher Chin, a communication coach for tech professionals. Christopher shares insightful tips and strategies on mastering the art of data storytelling and presentation. He emphasized the importance of active listening, consistent communication, and understandin…
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Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight
31:57
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31:57
On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights.Key Takeaways:(07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries.(13:49) Compa…
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How to Drive Significant Results with TV
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17:04
Listen in to better understand the alphabet soup of TV and how advertisers can make sense of it all. From CTV to SVOD, Nick Carpino explains how cohesive marketing across all media touchpoints combined with measurement illuminates what is working, what is not, and how to drive results. Nick Carpino Sr. Partner Manager Acxiom linkedin.com/in/ncarpin…
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Riding the Wave of Industry Evolution with Matt Britton at Suzy
24:49
24:49
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24:49
On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it.Sima and Matt discuss:- The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer.- Generational…
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The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq
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30:27
In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy.Key Takeaways:(03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges.(12:22) How younger generations show greater willingness to use digital too…
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Make Connections When Life Is Happening
21:29
21:29
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21:29
From college students, new parents, or new movers to new home owners, Acxiom Milestone Audiences help you connect and serve people experiencing major life events. Sr. Product Manager Dina Plath shares all the details that advertisers need to know to plan successful campaigns. Show notes: Check out What’s My Cluster from Acxiom Personicx. Gary Vayne…
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How AI is Revolutionizing the Music Industry Ft. Roman Gebhardt (Cyanite)
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30:58
In this exciting episode of Data Strategy Guru's, host Yves Mulkers sits down with Roman Gebhardt, the founder of Cyanite, to explore the fascinating ways in which AI is revolutionizing the music industry. From transforming music search and categorization to optimizing energy in DJ sets and even creating seamless flow in playlists, Roman delves int…
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Creating Value-Added Research Systems with Basel Fakhoury of User Interviews
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On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity.During their conversation, Basel and Sima discuss:- Using data to uncover needs in the market to better cater products and services to a particular niche.- The …
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Bill Inmon on Data Warehousing: Past, Present, and Future
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54:26
In this episode of the Data Strategy Guru's podcast, join host Yves Mulkers as he interviews Bill Inmon, the renowned expert on data warehousing. Get ready to explore the past, present, and future of data warehousing as Bill shares his insights and experiences. Key themes discussed include the untapped potential of text data, the value of listening…
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The Power of Co Creation: How Market Readiness is Putting Customers First Ft. Martin Tombs (Qlik)
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Welcome to the Data Strategy Gurus podcast! In this episode, we have a special guest joining us. We are pleased to welcome Martin Tombs, Vice President of Market Readiness at Qlik. Martin brings a wealth of knowledge and experience in helping customers navigate the ever-evolving data landscape. In this interview, we dive into the power of co-creati…
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Ethical Quandaries in AI Models with Dr. Loubna Bouarfa at OKRA.ai
26:34
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26:34
On this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of OKRA.ai and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology.Sima and Dr. Bouarfa discuss the following:- How different business models ca…
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