Jim Crowell is one of the guys in our industry I trust the most. His experience in the finance industry combined with his tenure within fitness has made him a very popular choice for brands to turn to when they need advice. He's been on the podcast before as the CEO of OPEX Fitness, where he grew their license model to 80+ and again when he started…

Those who can start to view the CX of their business in granular detail will have the opportunity to deliver a far better experience than those who don't. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a de…

Here's how I typically view expanding a gym brand into new markets, whether they are a franchise, corporately owned or a license model. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been work…

This is my recommendation for how you should hire if you're still in the infancy or early sophistication stage of your gym. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym…

This is a great tool to use when negotiating anyting. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions …

Here's my suggestion if you want to better understand your existing customer base in a more data-driven way. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via on…

Let's talk about when we as business owners do something, with the hopes that it will make us more money in the future, but it's not guaranteed. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve …

If you're referring to your business or service as "better" or "best", we need to have a talk.... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacit…

Time to show the lifestyle that those who pay for your services live, in order to attract those who don't pay yet. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high op…

Been thinking about a price raise? This is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka…

If you're going to start your business under capitalized, there are some hard truths you need to adjust for. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operatio…

Devin Gauge, founder of Gauge Strength Training in West Chester, PA has been on the podcast before to speak about his flagship business. Now he's back and he's sharing the hard lessons and quick wins he's experienced with his new semi-private training model, Engage Personal Training. https://engagepersonaltraining.com/ —----------------------------…

Have you ever been to a Dick's Last Resort restaurant? If not, you're missing out on an incredibly entertaining meal and a great lesson in business. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If …

JoJo Dickson has had a storied career in professional sports (NFL) and has since returned to his home state of Hawaii to create a brand and service to help youth athletes pursure their dreams. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness f…

Too many of us are always thinking of revenue growth when we need to take a season in our business to sophisticate it before moving forward. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want…

Justin Ochoa is the founder of Gem Sessions Training in Indianapolis. As an avid fan of basketball, his S&C knowledge led him to working with basketball players exclusively. While sports performance niches are often thought of as difficult objectives, Justin has proved they can create lucrative businesses. https://www.gemsessionstraining.com/ —----…

This is the full version of an actual consulting call through The Gym Real Estate Company. The client (Korey Akers of Rampage Strength & Conditioning in Murfreesboro, TN) was awesome enough to let me share this with you. Lots of a great info in here for anyone who has to negotiate with their existing landlord or is looking to rent space out to some…

Do you currently offer your employees a salary? Considering it? Then you'll want to listen to this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capac…

—------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game pl…

If your inbound sales struggle during November and December, this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based gro…

Want to show off your members in lifestyle images? The hard work has already been done for you... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacit…

If you want to win, learn to eat shit. The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious fr…

These are not the same thing... The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise…

Seriously, knock it off. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business probl…

Brendan Rice, the CEO of Wodify, came out to Charlotte, NC to hang for the day, talk shop and check out some gym brands he had not seen in person yet. We recorded a full length podcast that you should definitely listen to here. Additionally, we chopt it up at several other times throughout the day that I recorded. I think you'll enjoy these candid …

Brendan Rice, the CEO of Wodify, came out to Charlotte, NC to hang for the day, talk shop and check out some gym brands he had not seen in person yet. We recorded a full length podcast that you should definitely listen to here. Additionally, we chopt it up at several other times throughout the day that I recorded. I think you'll enjoy these candid …

Most of us are familiar with create a "core customer" avatar or profile, but have you ever through about who you core employee is?? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working …

If you're considering hiring a marketing company for digital ads, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to he…

This is my third year speaking at the annual MADabolic Franchise Conference. In this keynote I share my perspective on why creating and maintaining expectations for your employees is critical to your success. —------------------------------------------------------------------------------------------------------------------------------- The only two…

When Lindsey Jenks sold her CrossFit gyms back in the day, she wasn't sure what the next steps would be. She had success running a nutrition coaching business while she was a gym owner, so decided to lean into that. When scaling the model became an issue, she took the $5,000 she had and invested it back into the business to see if she could grow th…

Nobody is doing this in the industry, but you should. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions …

It's not WHAT you do. It's HOW and WHY you do it that allows you to stand out from your competition. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one…

Why have expectations for the various roles in your business if you aren't going to hold the people in those roles to them??? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with g…

My thoughts on this might surprise you... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the…

Hurricanes typically cause devastation along the coast, not 3 hours inland within the Northwestern mountains of North Carolina. However, that's exactly what Hurricane Helene did to the town of Asheville, NC and its surrounding community. I asked Jane Rakes (General Manager) and Clara Stroud (Everyday Athlete Physical Therapy and Head of Trainer Dev…

If you can't get money from them, get data... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve…

Think back to the last team building activity you had with your staff... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create …

Let's talk about how to take a deeper look into those "great" ideas we all have... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to he…

Brendan Rice is the CEO of Wodify, a member management software company that has made a name for itself in the microgym industry. He flew into Charlotte, NC to hang out for the day, check out some unique gym concepts and talk shop. www.wodify.com —------------------------------------------------------------------------------------------------------…

The lack of action on your part, as head of Human Resources, is likely one of the biggest reasons you haven't cultivated a team like you dreamt of when you started the business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Gu…

My colleague Matt Becker, founder of Gym Lawyers, is back on the podcast to talk shop regarding commercial leases and some of the interesting projects we have tag teamed recently as we help gym owners acquire leases and purchase buildings. —-------------------------------------------------------------------------------------------------------------…

Hear me out on this one... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business pro…

If you came up during the rise of the microgym (read: boutique group fitness), then you know that back in the early days, selling $125-$150/mo memberships was incredibly difficult due to the lack of consumer experience with group fitness. However, these days, it's not only common — but easy, to sell $200+ fitness memberships. Let's talk about why t…

Cheers to you, Warren. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problem…

Playlists are fine, but aren't tailored to the exact intervals, workout style or flow of your class. What you want is a custom mix that ebbs and flows with the energy of your group fitness class as if there was a live DJ playing inside the room. Well, now that's possible with Reflex Radio. Head over to www.reflex-radio.com and start your free trial…

I had my friends over at Mecka Fitness come on the podcast to talk about how to know who your core customer actually is?? Kevin Beamon (founder) and Sarah Neff (head of Marketing) allowed me to process their existing customer database and run it through The Gym Real Estate Company's customer segmentation reporting software to provide actual data as…

This single practice has resulted in more gym owners making more money and understanding the binary aspect of their business more than any other tactic out there. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For o…

This is the full length presentation I gave on behalf of The Gym Real Estate Company in Kansas City for a business summit that was hosted by PushPress. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decad…

The way gyms have graded themselves on retention needs a correction.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create t…

MADabolic has always maintained their core competency - group fitness classes. However, they've have nutritional guidance resources available to any client interested, for free. These resources were created by Finley Funsten, owner of the MADabolic Charlotte portfolio of three studios. But now, Finley and MAD HQ have decided to partner with Macrost…