On this episode, I remind brands to get back to basics by creating content around who they are, why it matters, and where to buy them. K.I.S.S

Adam Mosseri shared some quick tips to help improve your IG content performance in his weekly Q and A session on IG Stories Reposting your Reels to Stories will expand your reach Collab Posts will see better performance when the account with a bigger following sends the collab request “In general, the ranking system for Collab posts biases more tow…

On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article. Highlights: Instagram metrics are shifting focus from followers and likes to reach. Instagram Chief Adam Mosseri has been advocating for creators to prioritize rea…

On this episode, I talk about Lia Haberman's newsletter from the week of 7/15 and Adam Mosseri's focus on shareable content and the importance of short form video that is likely to be passed along to others. I reference this.

On this episode, I explain why I am bullish on Instagram. Adam Mosseri put out this post which is a nice insight into how to think about looking at "performance".

On this episode, I offer up a POV on The Future of Facebook. I reference this article.

On this episode, I talk about influencer pricing and the perspective around it. I highlight this post from my friend Sabina Gault, The Founder of Konnect.

Short and sweet one here, encouraging people to get involved with TikTok Ads. I reference this article.

On this episode, I once again encourage brands to not sleep on community management. I reference this LinkedIn Post.

On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference: Instagram Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests Essentially, trying out a more integrated way to facilitate Reels shari…

On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.

On this episode, I am once again advocating for YouTube Shorts.

On this episode, I talk a little about the current influencer market and how to approach negotiations.

On this episode, I talk about TikTok engagement (and reach being down) and I reference this article.

On this episode, I talk about a potential TikTok Ban. I reference this article.

On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.

On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.

On this episode, I am advocating for more utility based content

On this episode, I talk about three different levels of UGC and how to think about them.

On this episode, I talk about the importance of Retailer journey content

On this episode, I explain why I am bullish on YouTube Shorts!

On this episode I break down why I am a fan of give aways and brand collabs. I reference: Gift card-based brand collabs (like this and this) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store. Out-of-the-box sweepstakes can …

On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.

On this episode, I am advocating a Podcast Strategy

On this episode, I provide a POV on getting involved with LinkedIn in 2024

On this episode, I talk about the importance of strategic reactive and proactive community management in January.

On this episode, I talk about: Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article.

On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post.

On this episode, I talk about why I am bullish on YouTube as we go into 2024.

On this episode, I go on a rant about wrong KPIs

On this episode, I recommend some tactics to drive sales before EOY

On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most…

On this episode, I provide my POV which is to PASS on X!

On this episode, once again I am advocating for brands to not be so binary with their content.

On this episode, I provide an updated POV on Threads Nov. 2023)

On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.

On this episode, I provide an updated POV on X, as we roll into 2024.

On this episode, I encourage brands to not bee afraid to repurpose content.

On this episode I remind listeners of our updated POV on TikTok Strategy

On this episode, I am advoacting for a focus on email.

On this episode, I offer my POV on Twitter/X Strategy in 2024

On this episode, I offer up my POV on CapCut for Business.

On this episode, I offer my take on social media from a brand's POV in a time of crisis.

On this episode, I talk about TikTok’s Experimenting With an Ad-Free Subscription Offering

On this episode, I offer 3 Tactical tips for creating TikToks: 1- Using Chat GPT 2- SEO thinking and done in the app rather than externally 3- Batching content and then having that to use or re-purposing videos with slight modifications

On this episode, I give my POV that brands always should be experimenting with different content styles. Dont just go all in on any one style, because u like one or because data tells you performs. If you do love it and/or the data is promising, that is great and you should lean into it BUT not 100%. Leave some room to always be testing.…

On this episode, I offer up a POV on how to create recipe content in a more strategic way.

On this episode, I am advocating for brands to go deeper with their community management. Perhaps even going back to comments you have already closed out and rekindling the conversation?

On this episode, I am advocating for brands to repurpose and reuse old content

On this episode, I talk about the importance of dual assets and the access to an Art Department