A(z) MarPro csatorna legjobb podcastjai (2024)

1
Tess Blankenship | Alchemee 37:06

2+ y ago37:06

37:06

On this episode of MarPro we sit down with Tess Blankenship the Head of Global Procurement at Alchemee (formerly The Proactiv Company) to discuss her experience and key learnings in setting up high performing marketing procurement teams. We also discussed... How to best structure and incentivize teams Strategies to develop great managers Common tra…

1
Russel Wohlwerth | Top 2022 Marketing Trends 36:16

2+ y ago36:16

36:16

We're excited to welcome back Russel Wohlwerth to discuss the Top Marketing Trends he's seeing so far in 2022, including... Brand vs. Demand Martech Waste Supply Chain Disruptions (and inflation) Push to reduce marketing spend A tsunami of agency reviews Metaverse, crypto, and NFT'sRusty Pepper & Dana Small & Russel Wohlwerth által

1
MarPro Office Hours - Job Hunting and Resume Writing 13:19

2+ y ago13:19

13:19

Rusty Pepper & Dana Small által

1
Ask the CMO | Doug Zarkin - CMO - Pearle Vision 35:22

3y ago35:22

35:22

We are excited to announce our new series called "Ask the CMO" where we bring in a different CMO each quarter to provide a marketers perspective to procurement related questions & topics sent in from our MarPro community. So to kick this new series off is Doug Zarkin, a true marketing visionary and the legendary CMO of Pearle Vision. Doug's work at…

1
Ashish Gupta | Clorox 41:43

3y ago41:43

41:43

On this episode of MarPro - The Marketing Procurement Podcast we visit with Ashish Gupta, the Group Manager of Global Strategic Sourcing at consumer product giant Clorox. Key topics discussed in this episode: Mindset to value vendors as partners RFP = Request for Partnership RFC = Request for Collaboration Importance of communicating like a markete…

1
Bruno Gralpois | Agency Mania Solutions 43:29

3y ago43:29

43:29

Kicking off 2022 is Bruno Gralpois, the Co-Founder of Agency Mania Solutions (AMS). AMS provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, which was r…

1
Paul Daniels | Danone 45:55

3y ago45:55

45:55

This week on MarPro we're talking with Paul Daniels the Director of Marketing & Media Services Procurement at Danone, a global CPG and multinational food-products corporation based in Paris with some of the most recognized brands including Activia, OIKOS, Silk, Horizon Organic, Dannon Yogurts, Evian, Volvic, and Badoit. During our conversation we l…

1
Stephany Lapierre | Tealbook 51:04

3y ago51:04

51:04

This week on MarPro we sit down to talk with Stephany Lapierre the CEO and Founder of Tealbook the leading supplier data foundation that autonomously maintains supplier master data, powers e-procurement technology, drives supplier diversity, and enables supplier performance. Using AI and ML, TealBook gathers, predicts, and refines supplier data to …

1
Celia Landesberg | EcoVadis 39:02

3y ago39:02

39:02

This week on MarPro we talk with Celia Landesberg from EcoVadis, the universal sustainability ratings platform for public and private organizations. that allows companies to assess their suppliers' environmental and social performance. Listen now... you'll be glad you did!Rusty Pepper & Dana Small & Celia Landesberg által

1
Dean Arrington | Metro Audio Visual Productions 37:12

3y ago37:12

37:12

This week on MarPro, Dean Arrington from Metro Audio Visual Productions introduces us to HoloPresence Technology for live events that enables busy and high profile keynotes and presenters who can't be there in person to still participate as live holograms. It's an insightful and fun filled 37-minutes that won't disappoint!…

1
Sarah Scudder | Real Sourcing Network 38:52

3y ago38:52

38:52

This week we chat with Sarah Scudder from Real Sourcing Network about print and packaging and how companies can make their packaging more sustainable.Rusty Pepper & Dana Small által

1
Jose Molina | Constellation Brands 43:35

3y ago43:35

43:35

Our guest this week on MarPro is Jose Molina the Marketing Procurement Manager for Constellation Brands, where he is responsible for supporting the marketing organization to drive value and growth across the beer and wine divisions. Key take-a-ways from the episode include... Agency alignment for multi-brand companies Engaging legal into the agency…

1
Russel Wohlwerth | Co-author, Buying Less For Less 47:52

3y ago47:52

47:52

This week on MarPro our guest is Russel Wohlwerth the co-author of "Buying Less For Less" a must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! In addition to being an author, Russel has been advising companies around the world on all aspects of marketing agency supplier management. …

1
Tom Bebrin | BioMarin Pharmaceutical 30:43

3y ago30:43

30:43

On this weeks episode of MarPro we talk with Dana's former boss, Tom Bebrin of BioMarin. So besides prodding him about what is what to work with Dana for all those years, we also tackled the following topics... Career Growth Personality Traits between Marketing Procurement & Direct Procurement When You Find the Right Person - Hire Them Lessons Lear…

1
Shereen Lannoye | Astellas Pharma 34:29

3+ y ago34:29

34:29

On this episode of MarPro our guest is Shereen Lannoye, the Associate Director of Global Procurement, Marketing Agencies, and Production at Astellas Pharma US. Key learnings from this episode include... Marketing to marketers to earn a seat at the table Strategic Planning Maximizing the value of QBR's Supplier Relationship Management success FOLLOW…

1
Emily Bruhn | Medtronic 44:33

3+ y ago44:33

44:33

This week on MarPro we chat with Emily Bruhn the Global Sourcing Category Manager for Marketing at Medtronic about her background as a media buyer at both an agency and also General Mills made her a more well rounded and empathetic Marketing Procurement professional. Key learning from this episode include... Measuring ROI Changing Industries, but S…

1
Office Hours - Breaking Down the 2021 Deloitte CPO Survey & Weighing Hard vs. Soft Dollar Savings 42:08

3+ y ago42:08

42:08

Once a month our hosts will be doing a segment called 'Office Hours' to share their perspectives on various topics and/or questions. So this week the topics are... - The 2021 Deloitte CPO Survey - Hard vs. Soft Dollar SavingsRusty Pepper & Dana Small által

1
Tyler Rice | T-Mobile 47:52

3+ y ago47:52

47:52

On this episode of MarPro we sit down with Tyler Rice from his home in Seattle during his transition from Nestle Coffee Partners to T-Mobile where he will be the SR Sourcing Technology Manager supporting the Media Services & Media Agency Category. Tyler is a former media turned procurement professional with over 7 years of experience in the space. …

1
Beth Pope | GoDaddy 48:15

3+ y ago48:15

48:15

On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"! Here are the key lessons discussed in this episode… Lessons learned as a m…

1
Kaleigh Wilson | Syngenta 44:42

3+ y ago44:42

44:42

On this episode of MarPro – The Marketing Procurement Podcast we sit down with Kaleigh Wilson, a Marketing Procurement Category Manager at Syngenta to discuss her perspective on the MarPro topic, including… The blending of traditional & digital marketing Structure & goal alignment of MarPro teams Why the word ‘savings’ should be replaced with ‘valu…

Podcastok, amelyeket érdemes meghallgatni

MarPro Podcastok

Podcastok, amelyeket érdemes meghallgatni

1
MarPro - The Marketing Procurement Podcast

Rusty Pepper & Dana Small

1
Tess Blankenship | Alchemee 37:06

1
Russel Wohlwerth | Top 2022 Marketing Trends 36:16

1
MarPro Office Hours - Job Hunting and Resume Writing 13:19

1
Ask the CMO | Doug Zarkin - CMO - Pearle Vision 35:22

1
Ashish Gupta | Clorox 41:43

1
Bruno Gralpois | Agency Mania Solutions 43:29

1
Paul Daniels | Danone 45:55

1
Stephany Lapierre | Tealbook 51:04

1
Celia Landesberg | EcoVadis 39:02

1
Dean Arrington | Metro Audio Visual Productions 37:12

1
Sarah Scudder | Real Sourcing Network 38:52

1
Jose Molina | Constellation Brands 43:35

1
Russel Wohlwerth | Co-author, Buying Less For Less 47:52

1
Tom Bebrin | BioMarin Pharmaceutical 30:43

1
Shereen Lannoye | Astellas Pharma 34:29

1
Emily Bruhn | Medtronic 44:33

1
Office Hours - Breaking Down the 2021 Deloitte CPO Survey & Weighing Hard vs. Soft Dollar Savings 42:08

1
Tyler Rice | T-Mobile 47:52

1
Beth Pope | GoDaddy 48:15

1
Kaleigh Wilson | Syngenta 44:42

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