7 Lessons I Learned On My Way to a Sustainable Business

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further ahead on your path, mitigate some of these challenges early on, or just have a more realistic view of what you’re up against.

On this episode of Promote Yourself to CEO:

3:46 - Lesson one: you cannot do this on your way to sustainable business success.

8:03 - I get angry when I see how too many others fail to implement this lesson. You won’t have a dream business team with this mindset.

16:03 - What will you struggle with when you attain success, and why? The third surprising lesson I learned.

23:16 - Lesson four: the more your business grows, the less and less you’ll find yourself seeking this.

30:55 - The biggest celebrity influencer entrepreneurs make it seem like marketing solves all business problems. Here’s why it isn’t the answer.

33:17 - Lesson six is the best lesson of all. So how do I apply it in my business?

38:33 - We’re idea machines as entrepreneurs. But we need to take more heed of this lesson and beware who we listen to. I explain why.

45:15 - Surprise! I reveal a bonus lesson to wrap the show.

Mentioned in 7 Lessons I Learned On My Way to a Sustainable Business

• The CEO Collective
• 90 Day CEO Planner
• Racheal on Instagram and TikTok
• Rate and review on Apple Podcasts