7 Lessons I Learned On My Way to a Sustainable Business

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further ahead on your path, mitigate some of these challenges early on, or just have a more realistic view of what you’re up against.

On this episode of Promote Yourself to CEO:

3:46 - Lesson one: you cannot do this on your way to sustainable business success.

8:03 - I get angry when I see how too many others fail to implement this lesson. You won’t have a dream business team with this mindset.

16:03 - What will you struggle with when you attain success, and why? The third surprising lesson I learned.

23:16 - Lesson four: the more your business grows, the less and less you’ll find yourself seeking this.

30:55 - The biggest celebrity influencer entrepreneurs make it seem like marketing solves all business problems. Here’s why it isn’t the answer.

33:17 - Lesson six is the best lesson of all. So how do I apply it in my business?

38:33 - We’re idea machines as entrepreneurs. But we need to take more heed of this lesson and beware who we listen to. I explain why.

45:15 - Surprise! I reveal a bonus lesson to wrap the show.

Mentioned in 7 Lessons I Learned On My Way to a Sustainable Business

• The CEO Collective
• 90 Day CEO Planner
• Racheal on Instagram and TikTok
• Rate and review on Apple Podcasts

Are you running your business… or is your business running you?

It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.
RSVP at http://www.theceocollective.com/success