Hi Everyone! My name is Thomas Schreiber and Welcome to Creator Ops. The goal of this show is to educate you on becoming a great operator in the creator economy. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the COO’s or the #2’s who help with sponsorships, content strategy, finances, product development and a whole lot more. We’ll interview the industry's best operators & understand how they’re shap ...
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The Coach’s Road is hosted by Derek Read and Rick Schreiber, ice hockey coaches based in the US and Germany. In this show we discuss topics that a well-rounded and successful coach needs to know in order to develop people, athletes and players. Coaching is not just about the championships or wins and losses, it is first and foremost about developing humans. Every coach has a different road, and we hope to provide information and insights to help you find the right directions for yourself. We ...
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Strata Studios is the best resource to help you grow your PT or OT Clinic. We're the only single EMR platform & Revenue Cycle Management Service for Physical, Occupational, and Speech Therapy practices that helps you achieve a 99.99% reimbursement rate. Book a call with our team today 👉 stratapt.com
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a climbing podcast
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Official podcast of the Corpus Christi Hooks Baseball Club, Double-A affiliate of the Houston Astros.
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Hillary Clinton sits down for candid, in-depth, and sometimes hilarious conversations with people she finds fascinating. With help from her guests, Hillary will tackle the topics that shape our lives, from faith to the pressing political issues of our time to cooking tips for the cooking-challenged.
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#70: Navigating ACOs: Strategies for Integrating PT into Mainstream Medicine (Feat. Dana Strauss)
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On this episode of Strata Stories, we talk with Dana Strauss Senior Director of Government Affairs at CVS Health We dive into: - Physical Therapists as the Front Door to Healthcare - Building Relationships with Primary Care Providers - The Role of PT’s in Population Health - Value-Based Care and Financial Incentives Connect with Dana on LinkedIn he…
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Enormocast 295 – Aaron Peterson: Paying His Dues
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On Episode 295 of the Enormocast, I sit down at a splintery picnic table on a hot morning in Lander, Wyoming with Aaron Peterson. Aaron is a young (ish) climber for whom activism, protest, and speaking his mind goes hand in hand with his motivations as a climber. At a cost to his mental health, … Continue reading "Enormocast 295 – Aaron Peterson: P…
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How Klarna Dominates Influencer Marketing (Feat. Juliann Kane)
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On this episode of Creator Ops, we discuss Klarna's influencer strategy with Juliann Kane, who works on Influencer, Social, and content at Klarna. If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comThomas Schreiber által
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#069: Starting a PT Clinic with Zero Dollars (Feat. Rafi Salazar)
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. The importance of developing entrepreneurial thinking as a clinic owner 2. Building healthcare accelerator programs 3. Why healthcare needs to increase it’s sense of speed and urgency Connect with Rafi on LinkedIn here! Stra…
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#068: The Future of Physical Therapy Education (Feat. Colin Rigney)
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On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in Arizona We dive into: 1. Teaching business skills in healthcare curriculums 2. The Need for a Comprehensive and Forward-Thinking Healthcare Education 3. The Importance of Documenting Processes in Scaling a Business 4. Clea…
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Enormocast 294: Simon Carter – Climbing Through the Lens
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On Episode 294 of the Enormocast, I connect to Katoomba, NSW in Australia- the heart of the Blue Mountains – to chat with photographer Simon Carter. Simon has been in the game as long as anyone currently active, and after four decades of producing some of the most iconic images in climbing, he’s published a … Continue reading "Enormocast 294: Simon…
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#067: StrataPT Raises $25 Million in Funding (Feat. Tony Maritato)
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On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The fundraising journey 2. Transparency in billing and data sharing 3. The Role of Media and Marketing in Growth 4. The Future of PT, OT, and Speech Therapy Connect with Tony on LinkedIn here! Strata Stories are conversations be…
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#066: The Secret to Maximizing Billable Units (Feat. Justin Stiver)
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. Maximizing billable units 2. Why you shouldn’t always take the least risky approach when billing 3. Understanding the audit process 4. The Need for Transparency in billing practices Connect with Justin on LinkedIn here! Strata Stories …
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Enormocast 293: Jim Ewing – The Quality of Life
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On Episode 293 of the Enormocast, I connect with paraclimber Jim Ewing. Jim grew up climbing in the storied days of 1980s North Conway in New Hampshire. In his formative climbing years, Ewing rubbed elbows with the likes of Randy Radcliff, Alison Osius, and Hugh Herr. He didn’t know it while eeking out a dirtbag … Continue reading "Enormocast 293: …
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#065: How PT Clinics Partner with Major Sports Teams (Feat. Brian Wolfe)
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On this episode of Strata Stories, we talk with Brian Wolfe, President of East Coast Operations at Evolution Physical Therapy We dive into: 1. Partnering with Major League Sports Teams 2. How to diversify revenue streams 3. Building high performance teams 4. The importance of reinvesting in your clinic Connect with Brian on LinkedIn here! Check out…
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Episode 121 - Scott Moser from UVM Hockey
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In this episode we talk with Scott Moser, Associate Head Coach with UVM Catamounts Hockey in NCAA Division I. We chat about how Scott got started in coaching and how coaching golf helped his coaching in hockey. We also dive into the major lessons Scott has picked up from other coaches and positions in his career and how he coaches at UVM. Thanks Sc…
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Mastering B2B Influencer Marketing with Sarah Adam (Head of Partnerships & Influencer Marketing @ Wix)
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On this episode of Creator Ops we discuss B2B Influencer & Creator Partnerships with Sarah Adam - Head of Partnerships & Influencer Marketing @ Wix If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comThomas Schreiber által
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#064: The hidden elements of running a PT clinic (feat. Daniel Hirsch)
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On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance Analytics We dive into: 1. Understanding and balancing your tolerance risk as a clinic owner 2. The importance of spending a few extra dollars to protect your clinic 3. The consequences of not having adequate insurance Connect with Daniel on LinkedIn here! Strata S…
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Enormocast 292: Hamish McArthur and Holly Toothill – Showing Up
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On Episode 292 of the Enormocast, I sit down in a hotel in Squamish (Sḵwx̱wú7mesh) during the Arc’teryx Academy with Olympian Hamish McArthur and British competition climber Holly Toothill. I arrived in Squamish with Hamish booked and asked Holly to join at the last minute as a friend, teammate, and observer of Hamish’s performance in … Continue re…
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#063: The ultimate guide to building courses at your clinic (feat. Michael Silva)
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On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant 1. Step-by-step guide on how Michael built Run Strong, his running course that’s helped everyone from Olympic runners to the weekend warrior 2. How courses can help you diversify and stabilize your revenue 3. And how Michael marketed and distribu…
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#062: The most powerful tool for building a PT clinic (Feat. Rafi Salazar)
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. The power of mindset 2. The importance of working on the right projects 3. Challenging invisible scripts 4. And lastly why taking time off is key to success Connect with Rafi on LinkedIn here! Strata Stories are conversation…
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#061: Policy changes that will affect every PT clinic (Feat. Dana Strauss)
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On this episode of Strata Stories, we talk with Dana Strauss Senior Director of Government Affairs at CVS Health We dive into: - How to position your clinic to capitalize on the policy changes taking place over the next few years - Advocating for the PT profession and staying informed - Missed opportunities for physical therapists in policy advocac…
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The Rise of Creator-Driven Healthcare (Feat. Jen Pearson, COO Dr. Mary Claire Haver)
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On this episode of Creator Ops we discuss the rise of creators within healthcare with Jen Pearson, COO of Dr. Mary Claire Haver) If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comThomas Schreiber által
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#060: Why the best PT clinics are building this revenue stream (Feat. Justin Stiver)
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to make money outside of one-on-one patient care 2. The Power of creating on YouTube 3. The best strategy for attending PT conferences Connect with Justin on LinkedIn here! Check out The Active Adult here! Strata Stories are conver…
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#059: Strata Stories- Don't build your PT clinic this way (Feat. Colin Rigney)
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On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in Arizona We dive into: 1. Why you shouldn’t build your clinic solely around Medicare 2. Knowing your practice's strengths and how to market them 3. The importance of standardization and systems 4. How to connect with patien…
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Enormocast 290: Hayden Jamieson -Through the Valley of Darkness
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On Episode 290 of the Enormocast, I sit down in a cool, dark hotel room on a bright and HOT day in Lander, WY with bigwall climber, Hayden Jamieson. Hayden and I both slumped into our chairs after escaping the 100 degree day outside and tried to gather ourselves for the interview, and that’s when … Continue reading "Enormocast 290: Hayden Jamieson …
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#058: Strata Stories -The Science Behind Patient No-Shows (Feat. Michael Silva)
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On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant We dive into: 1. The Science Behind Patient No-Shows 2. Hospitality vs Customer service 3. The importance of differentiating through patient experience 4. How devices like the Apple Watch, Whoop, and Oura Ring can help deliver better patient care…
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Investing in Creator Businesses with Christine Moran (Head of Creator Partnerships @ Electrify)
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On this episode of Creator Ops we discuss investing in creator businesses with Christine Moran, the Head of Creator Partnerships at Electrify Video Partners If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comThomas Schreiber által
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#057: Strata Stories - How Artificial Intelligence will Change the PT Industry (Feat. Tony Maritato)
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On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. How AI can positively impact the PT Industry 2. Understanding the liabilities that come with AI 3. And how healthcare & technology can build a more efficient partnership together Connect with Tony on LinkedIn here! Strata Storie…
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Building Jomboy Media: The Future Of Sports Media with COO Courtney Hirsch
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On this episode of Creator Ops we discuss the future of sports media with Jomboy COO Courtney Hirsch! If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comThomas Schreiber által
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Enormocast 289: Smith Curry – A Climber Boy Can Survive
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On Episode 289 of the Enormocast, I connect to Nashville, TN to talk to climber and musician Smith Curry. Smith is one of the busiest session players in Music City on dobro and pedal steel. He also happens to be a veteran climber with big walls, first ascents, and alpine gnar under his harness-belt. Smith … Continue reading "Enormocast 289: Smith C…
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#056: Strata Stories - The Secret to Hiring & Retaining Great Therapists (Feat. Justin Stiver)
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to Hire and Retain Great Therapists at your Clinic 2. The importance of building a Continuing Education Program at your Clinic 3. Lastly, the effects of the FTC banning non-competes and what it means for the PT industry Connect wit…
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#055: Strata Stories - Why PT Clinics Fail (Feat. Rafi Salazar)
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. Identifying & mitigating choke points within your clinic’s cash flow 2. The importance of cash reserves 3. And why you MUST be thinking about diversifying revenue streams Connect with Rafi on LinkedIn here! Strata Stories ar…
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Enormocast 288: Don McGrath – The Vertical Mind Returns
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On Episode 288 of the Enormocast, I reunite with Don McGrath, the author of the book Vertical Mind. Don appeared nearly a decade ago on the podcast, and his book on the mindset of climbing has never left the conversion. Don has spent the last 10 years learning even more about overcoming the hurdles our … Continue reading "Enormocast 288: Don McGrat…
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#054: Strata Stories - The Next Generation of PT Clinic Models (Feat. Jake Irwin)
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On this episode of Strata Stories, we talk with Jake Irwin, the owner of Pro Performance PT. We dive into: 1. The advantages of paying clinicians on a per visit basis 2. Shifting the risk and reward from owners to therapists 3. Why every therapist is a sales person 4. Tactical advice on how therapists can generate clients for themselves 5. And last…
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#053: Strata Stories - How to Reduce No-Shows & Cancels in PT Clinics (Feat. Jerry Durham)
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On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. How to reduce no-shows and cancels FAST 2. Mastering the front-end sales process 3. How to make sure your PT’s don’t burn out and quit 4. And the importance of retention systems Connect with Jerry on LinkedIn here! Strata Stories…
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#053: Strata Stories - The Most Important Part of Starting a PT Clinic (Feat. Michael Silva)
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On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant We dive into: 1. Why Niching Down is A Golden Ticket to Growing a Practice 2. How to partner with CrossFit gyms, running clubs, and other parts of your local community 3. And How Michael motivated his staff by developing programs around their pas…
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Enormocast 287: Mo Beck – A Certain Version of Fine
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On Episode 287 of the Enormocast, I connect with Paraclimbing champion, Mo Beck. Mo was born with one hand, and her parents were determined to make sure she was ready for challenges of life like any other kid. When Mo ran into a camp counselor that told her that she didn’t HAVE TO climb if … Continue reading "Enormocast 287: Mo Beck – A Certain Ver…
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#052: Strata Stories - Accounts Receivable Mistakes to AVOID (Feat. Kaitlin Herzog)
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On this episode of Strata Stories, we talk with Kaitlin Herzog PT and Account Executive at Red Rock Diagnostics We dive into: 1. Accounts Receivable Mistakes to AVOID 2. When to outsource AR vs bring in-house 3. Diversifying revenue streams 4. The importance of knowing your financial numbers as a clinic owner Kaitlin starts the show off by explaini…
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#051: Strata Stories - Key Tips on Preparing to Sell Your Clinic (Feat. Amit Gaglani)
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On this episode of Strata Stories, we talk with Amit Gaglani founder of AG Management Consulting We dive into: 1. Creating an exit strategy for your PT clinic 2. Understanding the microeconomics of your market 3. Crafting the perfect buyer avatar 4. The importance of marketing yourself to buyers Amit brings over two decades of healthcare expertise,…
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Enormocast 286: Didier Berthod – Facing the World (Part 1)
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On Episode 287 of the Enormocast, I connect through to America’s hat with Swiss crack-master, Didier Berthod. You might have heard about Didier from his recent send of Cobra Crack. The media mentions Didier disappearing from climbing for 10 years, returning to slay the Cobra, yada, yada, but that Didier’s completion of the Cobra has … Continue read…
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Enormocast Tweener: Didier Berthod – Facing the World (Part 2)
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In the early 2000s, Didier Berthod was the best crack climber in the world, then he dropped out of climbing and essentially disappeared from the world. When we left Didier Berthod in Facing the World Part 1, he had emerged from monastic life, contacted the daughter he had never seen, and returned to climbing. In … Continue reading "Enormocast Tween…
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#050: Strata Stories - All Clinic Owners Should Track These Metrics (feat. Justin Stiver)
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. The key metrics Justin tracks throughout his 7 clinics (Check out his trailing 12-months template - download a copy for yourself HERE!) 2. How to track financial and clinical data 3. How frequently to review various metrics 4. Why shar…
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#049: Strata Stories - The Best Way To Monetize Your Expertise as a Therapist (Feat. Rafael Salazar)
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. The various ways to monetize your expertise as a therapist 2. How to motivate staff to create content 3. The importance of establishing a culture of consistency when it comes to creating content 4. When to fire a therapist a…
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#048: Strata Stories - How to Build Your First SLP Clinic - Lessons Learned & Mistakes to Avoid (Feat. Lauren Meffen)
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On this episode of Strata Stories, we talk with Lauren Meffen Owner of Wildflower Therapy and Head Neck Rehab. We dive into: 1. Lessons learned from building Lauren’s first clinic 2. Balancing personal life and work life 3. The benefits of being transparent with your staff 4. Why you should be careful not to grow TOO fast 5. And how to create a can…
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Hi Everyone! My name is Thomas Schreiber and Welcome to Creator Ops. The goal of this show is to educate you on becoming a great operator in the creator economy. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the COO’s or the #2’s who help with sponsorships,…
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Enormocast 285: Nico Favresse – Mad to Live
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On Episode 285 of the Enormocast, after long last, I connect with Belgian rock-climber and alpinist, Nico Favresse. Nico is certainly a contender for the most experienced expedition rock-climber of all time. Perhaps only rivalled by his ubiquitous partner, Sean Villanueva-O’Driscoll? Nevertheless, Nico is an all-arounder who has tackled the biggest…
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#047: Strata Stories - Eliminate Cancellations at Your Clinic (Feat. Jerry Durham)
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On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Jerry shares his takeaways from The Graham Sessions 2. Why PT assistants are the most undervalued resource 3. Evaluations vs Treatments - Why we need to rethink the physical therapy model 4. How to handle cancellations and cancel…
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#046: Strata Stories - How to Renegotiate Payer Contracts for PT Clinics (feat. Justin Stiver)
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to renegotiate payer contracts for PT clinics 2. The best ways to get in contact with insurance companies 3. And why you must have data in order to renegotiate Strata Stories are conversations between Strata's CEO, Paul Singh, and …
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#045: Strata Stories - How to Create a Hiring Process at Your Clinic (feat. Megan Donaldson)
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On this episode of Strata Stories, we talk with Megan Donaldson, PT and Department Chair of Rehab Sciences at MUSC We dive into: 1. How to create a hiring process at your clinic 2. Why you need a hiring rubric 3. What types of questions to ask during an interview 4. And the importance of investing in employee growth Strata Stories are conversations…
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#044: Strata Stories - The Most Overlooked Part of Running a PT Practice (feat. Daniel Hirsch)
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On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance Analytics We dive into: 1. The importance of having the correct risk and compliance documents in place 2. Why you must invest in OSHA manuals, HIPA manuals, and other documents that are specific to your clinic 3. And finally the risks of social media. Daniel starts…
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#043: Strata Stories - Unlock Additional Revenue Streams with Cash-Based Services (feat. Dave Kittle)
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On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into: 1. Offering cash-based services at your clinic 2. What acquisitions are looking like in 2024 3. The benefits of owning multiple practices 4. The future of compensation in the PT & OT world 5. The importance of shifting toward consumer-facing a…
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#042: Strata Stories - The Future of Marketing for PT Clinics (feat. Rafael Salazar)
40:40
40:40
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Kedvelt
40:40
On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. Why Rafi pays his therapists to create content each week 2. What it means to be in the expertise business 3. How to craft a positioning statement for your clinic 4. And the importance of leveraging digital media in your prac…
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Enormocast 284: Emma Twyford – Getting on With It
1:25:41
1:25:41
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1:25:41
On Episode 284 of the Enormocast, we connect across the pond to North Wales in the U.K. and into the living room of Emma Twyford. Emma is a pioneering woman in that rarified air of hard, desperate trad that only the old country can serve up. She is the first British woman to climb 9a … Continue reading "Enormocast 284: Emma Twyford – Getting on Wit…
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Enormocast 283: Clint Helander – To Live in Hearts We Leave Behind
1:16:17
1:16:17
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1:16:17
On Episode 283 of the Enormocast, I sit down in a hotel in Munising, Michigan at the Michigan Icefest with Alaska-based alpinist, Clint Helander. What with the Chris Kalous Dance Party and the last call nightcap(s) at a bar literally called Whisky Dick’s, it had been a long night and an early morning for both … Continue reading "Enormocast 283: Cli…
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