Copywriting, content marketing and business strategies for time-starved entrepreneurs!
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This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that ...
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Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of yo ...
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084. Webinar and Live Promo Secrets: Mastering Sales Conversions with Aandra Bohlen
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In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations. Zach & Aandra breakdown the power of a well …
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083. BTS: The $48k 5-Day Challenge Model
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In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch. Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month! So he managed to collected that cash in mostly low ticket payments.…
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082. Listbuilding Ads: The Cornerstone of Our Success
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In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads. I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale. I'll be share insights on... How …
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081. The 120-Day Hiatus: Thriving Without Constant Content Creation
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Today's episode addresses the age old question: Can you build a business without creating NEW core content every week... I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you... During the show we're gonna dive DEEP into some exciting things including... The (4) key things we shifted our focu…
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021. The Secret Email Funnel All Service Providers Need with Prerna Malik
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42:08
Send us a text Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with…
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020. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future Summit
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Send us a text This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit. From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own event or j…
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019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future Summit
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Send us a text Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting your own eve…
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018. Fighting Burnout: How to Identify, Prevent, and Recover with Maegan Megginson
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43:42
Send us a text Have you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've all been there, right? Imagine stepping away from it all, not by quitting, but by intentional…
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017. Why Real Connections Trump Social Media in Building Your Business?
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52:06
Send us a text So what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we’re gonna discuss today with my guest Shannon Mattern of Web Designer Academy, wh…
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080. Creating Accessibility In Your Business with Anna HeardinLondon
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Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do? Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs! When y…
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079. 30 Days to 100 NEW Members: An Experiment
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In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership. I’m goi…
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078. Growth Stacking: Where to Focus Next For Business Growth
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The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to. We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll sha…
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077. Unconventional Marketing That Works with Dama Jue
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I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it! Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses. We explor…
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076. Sales Streaks: Creating DAILY Sales In Your Business
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In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business. I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episo…
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075. Intentional Profitability with Prerna and Mayank Malik: Beyond Revenue Goals
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In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alig…
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074. Yoga Mats to Marketing: Brett Larkin's Journey of Adaptation and Growth
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Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers. They began to voice their …
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073. Behind the Scenes of Our Profitable Business Model
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On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens... I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years. When you tune in you'll hear... The FOUR primary strategies that we've…
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072. Converting New Leads (From Ads) Into Buyers...
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Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you! In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger. When you tun in …
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071. 4 Facebook Ads Strategies to Leverage in 2024
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In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching. I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll …
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070. The NEW Way of Marketing in 2024
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In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH. Tune in to learn how you can still profit while the industry shifts. Links Mentioned: Zach on Instagram Not Your Aver…
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016. Turn Off Your Phone and Turn Up Your Impact with Steph Warton
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Send us a text Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vibe" in li…
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069. Behind The Scenes of our $300k Membership
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What does it take to make $300,000 - $49 at a time? In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making. I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. From revenue to member retention strategies, this episode provides a …
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068. The Missing Episodes: Behind the Scenes of our 10-Week Hiatus and Business Growth
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Where the heck has the podcast been for 10-weeks?! In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks? But don't worry, we have an exciting answer that you're going to love. In this episode we’ll take a closer look at how (and why) t…
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015. The Power of Rebranding with Tarzan Kay
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Send us a text I recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails. During our chat, Tarzan opened up about her rebrand journey, why she decided to give her brand a makeover, and the incredible impact it had on her business. She even spille…
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014. Starting Over: What I Would Do Differently
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Send us a text Some of the best lessons in life come from experience. Would you agree? I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the way, and I'm here to save you from making the same mistakes. From getting clear on her offer to under…
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013. Honest (and Brutal) Reasons Why Your Design Business May Be Failing
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Send us a text If you've ever wondered why you're not attracting clients despite working tirelessly, it might be because you're investing your time in the wrong areas. In this episode, I’m giving you five honest (and borderline brutal) truths about why your design business may not be doing so well. Spoiler alert: it’s not the market. It's what you'…
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012. My Top Business-Boosting AI Tools
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Send us a text Ever wondered how AI can supercharge your design business? In today's episode, we're pulling back the curtain on the AI tools that are revolutionizing the way I work. From streamlining processes to automating tasks, AI is not the future—it's the now. But don't worry, this isn't a doom-and-gloom episode about robots taking our jobs. I…
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011. Top Client-Repelling Habits To Avoid
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Send us a text Earlier this year, I collaborated with Ran Segall from Flux Academy to create a freelance course called Freelance Ignite as well as some content for their YouTube channel. I'm bringing some of that content to my podcast to discuss the five common mistakes designers make when trying to attract more clients, and how to avoid them in yo…
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010. 3 Things You Absolutely Must Know About Your Ideal Client
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Send us a text Picture this, you’re having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn’t just a fantasy but a reachable reality when you focus on understanding your ideal client avatar (ICA). When you understand your ICA at its core, you’re…
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009. Stand Out and Sell Out by Embracing Your Inner Weird with Eva Couto
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Send us a text I'm really pumped to have Eva Couto join us in this episode! Eva is one of my very first Breakthrough Designer students. She's all about helping badass business owners stand out with branding that's both bold and strategic, making it 100% unique. Imagine being able to flaunt your business to the world, knowing there's nobody quite li…
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067. What’s Working Now with Facebook & Instagram Ads
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In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well. Tune in to discover how to leverage ads to grow you audience, engagement, and sales! Links Mentioned: Episode #066: The $1…
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008. Business Advice I’m Glad I Didn’t Listen To (and maybe you shouldn’t either)
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Send us a text We're taking a trip back to February 2021, when I was celebrating five years on this wild business ride! I'm about to spill the beans on the 8 pieces of advice that, honestly, I'm pretty glad I didn't just nod along to. And it's all up to you, really – whether you want to take these and run with them. Here’s a quick rundown of the ep…
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The $15/Day Facebook Ads Growth Engine
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Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level. This episode focuses o…
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007. 6 Pricing Signs You Don't Want to Miss as a Designer
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Send us a text If you clicked on this episode, it's likely you're not feeling 100% confident about your prices. No worries, I totally get it! We all want a little validation and someone to tell us it's cool to up our prices. So in this episode, I'll be sharing six signs that'll tell you, "Hey, it's time to raise those prices!" Here’s a quick rundow…
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065. Creating Consistent Revenue with Angela Henderson
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Welcome back to another episode of The Not Your Average Online Marketing Podcast! In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life. We dive deep on n…
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064. The Layers of Mentorship: Finding and Leveraging the Right Mentors
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On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors. We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers. Throughout the episode, Zach shares personal experiences with d…
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063. If I Had to Start Over in 2023...
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On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023. I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time. The episode delves into developing an audience, crafting …
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062. How I'm Prepping My Biz for 2-Weeks Without Me
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On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue. I'll share what I've put in place to maintain business operations and growth during my destination wedding and hon…
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061. Cash Injection: 5 Creative Ways to Generate Income
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On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business. We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work. When you tune in you're going to learn: The …
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060. Unlocking the Power of Retargeting Ads
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On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting. You'll learn about: The importance of warm retargeting ads to drive down lead generation cost The value of content retargeting ads (for awareness, not sales) can actually boost launch sales The (3) primary retarget…
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059. Low Ticket Email Marketing For Massive Success with Liz Wilcox
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I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things. Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership. I won't spoil all the details but when you tune in you're going to learn... The value of balancing an abundant mindset with t…
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058. The Daily Listbuilding Method
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Are you ready to grow your list consistently and daily? In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales. In this episode you're going to learn: What it takes to create a high quality & in demand freebie The EXACT met…
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057. Is a Low Ticket Launch Right For You?
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In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches. When you tune in you're going to learn... The benefits of running a paid launch How a paid launch can help you create evergreen products The import…
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056. Low Ticket Offers to Fill Coaching Programs
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Hey hey Not So Average Marketer - welcome to this week's episode! We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch. When you tune into this week's episode you're going to discover... How the "old school" tactic of the ace…
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055. From $25 Workshop to $11k Launch
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In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too! When you tune in you'll learn... How we launched a $25 class and filled it up with nearly 200 students Our secret weapon for getting people okay (and excited for) our pitch The value of giving first And so…
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054. Behind the Scenes of Our $200k Membership
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Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point. When you tune in you're going to learn... The Key Stats of Zach's mebership, include active members, revenue, and retentio…
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053. How We Converted at 17.39% In Our Recent Launch
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Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world. On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership). W…
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052. The Sphere of Influence in Marketing
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Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence. This is a concept I've been working on for some time, and it's been really cool to test it wit…
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051. The Guru's Champagne Promises with Beer Budget Students
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This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have! In this episode I talk about how... We easily get caught up comparing ourselves to things and experiences that we should How …
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050. The Facebook Ads Gold Rush Is Over (What It Means For 2023)
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24:33
The Facebook Ads Gold Rush Is OVER! You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising! In this week's episode of the podcast, Zach t…
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