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Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.
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Learn how to win clients and build the freelance business of your dreams. Matt Inglot, agency owner and freelance coach, interviews top freelancers and agency owners on EXACTLY how they run their service business. Learn how top freelancers win clients, charge higher rates, and build a freedom-based lifestyle through their business. Guests have included Alan Weiss, Michael Port, Brennan Dunn, Jason Swenk, Noah Fleming, Jonathan Stark, and many more. Tune in for a new episode every Monday morn ...
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The Agency Profit Podcast

Parakeeto, Marcel Petitpas

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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
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Welcome to The Deal Playbook Podcast — the ultimate show for entrepreneurs, CEOs, and founders who want to scale their businesses, diversify risks, and unlock multiple exit opportunities through strategic acquisitions and deals. Hosted by Tom Shipley, an experienced entrepreneur with 18 successful acquisitions and exits, this podcast offers invaluable insights into the world of M&A. Each episode features expert guests who share their knowledge on how to identify once-in-a-lifetime deals, nav ...
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Agency Highway is a podcast for digital agencies who want to grow, earn more and work less. Episodes are a mix of quick wins, interviews with people who are doing amazing things, tools, tips and resources that will help you grow your agency and build the life that you want.
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The Marketing Futurist Podcast

Mary Kathryn Johnson and Kelly Garrett, Marketing Futurists

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Kelly Garrett of Ekcetera Design & Marketing, and Mary Kathryn Johnson of Messenger Funnels share their mind-blowing conversations with technology and marketing innovators who are creating the online world we currently use to grow our businesses. Discover what these digital trend-setters in chatbots, artificial intelligence, conversational marketing, lead generation, webinars, sales funnels, podcasting, machine learning, marketing automation and digital marketing are thinking, planning and c ...
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Has your agency reached a growth plateau? Have you thought about narrowing your focus to enhance your marketing efforts? In this interview, you'll hear from an agency owner who relied on referrals for years until the post-pandemic landscape shi…
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360. 00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting h…
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Points of Interest 00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes. 00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience …
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you searching for innovative ways to supercharge your agency’s lead generation? What’s your number one source of leads and how can you scale it? Leveraging partnerships is one of the most effective lead generation strategies for agency owne…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you need guidance in your agency journey? Could a coach be the game changer your agency needs? Maybe so, but maybe not. Many agency owners naturally turn to a coach for support and growth advice. And, while coaches excel at addressing specif…
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Points of Interest 00:44 – 01:55 – Evolution of Duct Tape Marketing: John explains how he developed a structured marketing system that focuses on strategy before tactics, addressing the unique challenges of smaller businesses. 02:43 – 03:09 – Growth of the Duct Tape Marketing Ecosystem: John talks about the expansion of his framework, which has now…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you feel along or isolated in your agency leadership journey? Wonder how it feels to have people who ‘get you’ and understand the unique challenges of owning an agency? Today’s featured guest faced numerous insecurities and challenges on her…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever questioned your effectiveness as a leader? What steps have you taken to enhance your leadership skills and empower your team to independently address challenges? Today’s featured guest experienced significant growth and had to lea…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Would you like to remove yourself from the day-to-day agency operations? Do you have an effective hiring process to attract top talent for agency roles? In today’s discussion, our featured guest explains how failing to secure the best candidate…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you use storytelling to connect with prospects and clients? Many agency owners know how to share great stories but use them to talk about their agency capabilities. Instead, today’s guest says we should use stories to connect with potential …
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Brian Burt, founder of Canopy Management, shares his incredible journey from a scrappy Amazon seller to leading one of the fastest-growing e-commerce agencies in the country. Brian breaks down the strategic role acquisitions played in scaling his business, revealing how buying companies unlocked massive growth opportunities. From leveraging TikTok …
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you currently utilizing AI or fear it will replace digital agencies? Most agency owners fall into one of these two categories. However, those open to exploring this technology's potential and maintaining a sense of curiosity will lead the w…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How can you grow your agency’s client list beyond referral clients? Would you sacrifice price or length of contracts in order to attract new business? Today’s featured guest has successfully established his agency by prioritizing higher prices …
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Robyn Siers is a seasoned M&A attorney telling you her insights on what it takes to successfully navigate mergers and acquisitions, especially in the marketing and tech industries. She talks about the importance of having a clear buying thesis, understanding seller motivation, and using creative deal structures to close deals. Robyn also discusses …
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How can you step away from daily operations and embrace the role of the agency visionary? Is there a team member who could take over the things you don’t love doing? If so, how would you begin to prepare them for this transition? Today’s guests…
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Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears. As today’s guest, Tom Martin explains, in some cases, that’s pretty close to literally true: your potential clients aren’t even hearing the words in your pitch as you deliver it. Tom fell into business devel…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever rushed your hiring process out of eagerness to fill a position and delegate responsibilities? Did you later regret the decision to hire fast? There is a reason they say hire slow, fire fast. Finding the right people to fill the ro…
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. 01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, startin…
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Molly Pittman, CEO and Managing Partner at Smart Marketer, shares her proven strategies for growing businesses in today’s rapidly changing digital marketing landscape. Due to how she helps brands scale from $5 million to $50 million, Molly talks about the importance of strong offers, using native ads, and thinking big-picture when navigating market…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you want to sell your agency someday? Can you imagine a profitable sale and exit agency in the future? Do you feel an acquisition is the mark of business success? Selling your agency shows you’ve built a robust and profitable business, which…
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Todd Taskey discusses the key strategies digital marketing agencies need to know when preparing for a successful exit. He explains why finding the right buyer matters more than you think and how clear messaging about your business can drive up your transaction value. Todd also covers the importance of realistic projections, navigating earn-outs, an…
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Jason Swenk breaks down how agency owners can scale their businesses, overcome common challenges, and position themselves for success. He shares his Eight System Framework, which has helped countless agencies grow from scratch to eight figures. Jason also dives into the power of strategic acquisitions, the importance of having a clear vision, and w…
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Josh Snow shares how he built a multi-million dollar brand by tapping into the power of TikTok and leveraging an army of creators. He explains the strategies that helped him generate $1 million in sales within days of launching on TikTok Shop and how this platform has become a game changer for e-commerce. Josh breaks down the importance of viral co…
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Rudy Mawer shares his journey of building multimillion-dollar businesses through strategic partnerships, celebrity collaborations, and leveraging AI and automation. Rudy shares insights on acquiring iconic brands during the COVID-19 pandemic, his strategic partnership with Ty Lopez, and building multi-million dollar businesses while running an expa…
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There’s a role in your agency that has a bigger impact on your bottom line than you realize. Project Managers are often thought to “just” deliver client projects on time, on scope and on budget. But if you aren’t thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency’s profitability. Galen …
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Joshua B. Lee, known as the "Dopamine Dealer of LinkedIn," shares how he’s helped businesses scale by focusing on authentic human connections. He talks about the evolution from MySpace to LinkedIn, revealing why personal brands are critical for business success today. Joshua talks about content strategies that work on LinkedIn, the importance of tr…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What would you do to keep growing your agency if new leads dried up? How would you guarantee increased business? How would you ensure continued success? Our guest today emphasizes the importance of revisiting your CRM as a vital tool for drivin…
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Points of Interest 00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies. 01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligenc…
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In this episode, Erik Huberman, founder and CEO of Hawke Media, shares his entrepreneurial journey, from starting his first business at age six to building a marketing empire that has generated over $2.9 billion in revenue for clients. He opens up about the highs and lows of running a business, including how mental health challenges nearly led him …
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Max Finn shares his journey from early success with Facebook marketing to leading the charge on TikTok. He discusses the mindset shift required to approach deals with confidence, the importance of having options, and the fine line between abundance and scarcity in negotiations. Max also talks about key strategies for leveraging media to raise capit…
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Tom Shipley and Matt Bodnar break down the world of business valuations and deal structures. They talk about how valuations are more an art than a strict science, influenced by market conditions, negotiation strategies, and individual motivations. Their discussion covers examples of how businesses are bought and sold, highlighting the strategies th…
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Digital marketing pioneer Dennis Yu shares his expert advice on how businesses can amplify their success by focusing on what works and scaling those wins. From his proven Dollar-a-Day strategy to the power of the Lighthouse model, Dennis breaks down steps for growing agencies and boosting client results. Whether you're running local campaigns or wo…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever fired a client? If you could do it without repercussions on cash flow, would you? Most agency owners have horror stories about toxic clients who created an unhealthy environment for the team. Deciding to cut ties can be particular…
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They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency. How did Sean Sweet and his team at Blend Marketing achieve all that from one year to the next? They made a hard decision that most agencies avoid. One that you might think would limit your agenci…
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Tom Shipley and Matt Bodnar discuss the often-overlooked strategies for sourcing acquisition opportunities that go beyond traditional methods. They challenge the common reliance on brokers and competitive marketplaces, advocating instead for the power of off-market deals and the value of weak ties in your network. Tom and Matt provide simple and ef…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How often do you take time off simply to rest? Do you carve out moments to recharge and find stillness before the daily whirlwind begins? If you’re a successful entrepreneur who doesn’t prioritize rest, you may be heading toward burnout. Today’…
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This episode breaks down the immense potential that agencies and e-commerce brands hold for strategic acquisitions. Tom and Matt share their insights on why these sectors are prime for investment, highlighting the overlooked opportunities that many business owners miss. They argue that now is the time to capitalize on these opportunities, with a fo…
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Tom Shipley and Matt Bodnar discuss the power of acquisitions as a growth strategy that can outpace run-of-the-mill methods. They share how even in the face of financial hardship, strategic acquisitions allowed their businesses to break through barriers that would have been almost impossible otherwise. They push back against the traditional strateg…
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Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you find it hard to remember the name of someone you just met? Do you struggle to recall the details of last week’s meeting? Busy agency owners are constantly juggling countless responsibilities which is overwhelming and leaving you feeling …
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If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters. But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time. In today’s conversation, you’ll learn: The hidden reason cli…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you clearly defined your service offering to the extent that you can productize it? Or do you prefer to customize your approach for each client’s needs? Which strategy aligns better with your agency's objectives and overall success? Today'…
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Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How much automation should be integrated into your agency's processes? When is automation a good idea, and when isn’t it? Are your agency services diverse enough to withstand a shifting market? In this interview, learn from one agency owner who…
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Have you ever dealt with a client that was acting a little…client-ey? They’d demand you drop everything to meet at a moment’s notice. Maybe they’d beat you up over price all the time. Maybe, they were the type of client whose demands just kept escalating. If you’ve dealt with clients acting this way, you’re not alone. In a special episode of the po…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you thinking about an eventual exit from your agency? Curious about how to prepare for selling your agency down the road? Preparing for a potential sale well in advance can be beneficial, even if you ultimately decide to retain your busines…
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Points of Interest 00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits. 01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you price your agency services based on time spent or based on value delivered? Your fees should reflect the expertise you bring to solving your client's challenges, not how long it takes. If you still consider time your most valuable metric…
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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you know the power of intertwining your personal narrative with your business journey? Do you know how to find the thread that unites that story with your agency’s mission and values? Today’s guest is a narrative strategist who built his age…
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Is your agency leaving nearly 2/3rds of your new client acquisition up to chance? If so, you’re not alone. But it doesn’t have to be that way. According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale. That scary stat is exactly what today’s guest is helping agen…
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