A(z) Gavin Watson csatorna legjobb podcastjai (2024)

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70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah 36:05

12d ago36:05

36:05

2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up f…

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Veteran Viewpoint 24: Phil Klay 21:21

19d ago21:21

21:21

Full Episode: Ep 024 - Capt Phil Klay from 10th May 2022. In this Veteran Viewpoint: Phil talks about using the G.I. Bill to help getting a writing degree and go to teachers college, when leaving the U.S. Marine Corps. This included going into a graduate creative writing program. He also shares some of the books that he has written, which have done…

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69. How Marketers Can Run Better Pitches w. Darren Woolley 56:39

26d ago56:39

56:39

The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the im…

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Ep 049: PO1 Mike Lahiff - U.S. Navy SEAL Veteran 1:40:38

29d ago1:40:38

1:40:38

Mike joined the United States Navy (USN) in 2003, as part of the Aviation branch, before becoming a Navy SEAL. He served for 10 years, reaching the rank of Petty Officer First Class (PO1). In this episode Mike talks about his ambition to become a Navy SEAL at a young age, and his journey in joining the Navy, to begin this pursuit. There were challe…

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68. Content Marketing in the Age of AI w. Marcus Sheridan 51:36

1M ago51:36

51:36

The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,'…

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Veteran Viewpoint 23: Larry Roke 15:25

2M ago15:25

15:25

Full Episode: Ep 023 - LH(Police) Larry Roke from 10th April 2022. In this Veteran Viewpoint: Larry shares the abrupt end to his career in the Royal Navy, and how he had to cope with the realisation that he won't continue within the military, and what could he do as a civilian. He had a hobby with fixing vehicles, which he really enjoyed, and there…

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67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah 34:35

2M ago34:35

34:35

Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even small…

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Ep 048: SSgt Ben Garwood - British SAS Veteran 1:51:44

2M ago1:51:44

1:51:44

Ben joined the Parachute Regiment within the British Army in 1997, and served 23 years across multiple areas including, the Royal Electrical & Mechanical Engineers (REME), Pathfinders (PF), and finishing with the British Special Air Service (SAS), reaching the rank of Staff Sergeant (SSgt). In this episode Ben talks about growing up and wanting to …

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66. How To Fix A Failing Campaign w. Sachin Rajah 38:03

2M ago38:03

38:03

Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveragi…

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Veteran Viewpoint 22: Joey Jordan 21:06

3M ago21:06

21:06

Full Episode: Ep 022 - WO2 Joey Jordan from 10th March 2022. In this Veteran Viewpoint: Joey shares his transition back into civilian life, after achieving his big goal in his military career, to become a Warrant Officer Class 2. He talks about the courses he looked at, the difficulty with buying a house for the first time, and other steps he had t…

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65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin 49:27

3M ago49:27

49:27

Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer d…

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Ep 047: LCpl Steve Enright - British Army Veteran 1:18:38

3M ago1:18:38

1:18:38

Steve joined the British Army in 1986 and served for 12 years, as part of The Queen’s Regiment, which later amalgamated and became part of The Princess of Wales’s Royal Regiment (PWRR). He reached the rank of Lance Corporal (LCpl). In this episode Steve talks about joining the British Army as a Junior Soldier at Shorncliffe, before heading to Bassi…

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64. AI in Marketing: Hype vs. Reality w. David Lawrence 44:42

3M ago44:42

44:42

Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of heal…

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63. Project Management for Marketers w. Gavin Watson 32:49

4M ago32:49

32:49

Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects. Guest: Gavin Watson is the S…

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Veteran Viewpoint 21: Tony Brooks 21:41

4M ago21:41

21:41

Full Episode: Ep 021 - Cpl Tony Brooks from 10th February 2022. In this Veteran Viewpoint: Tony talks about his mental health when he returns back to the USA after operational tours with Special Ops, and how he got help to deal with scenes from Operation Red Wings 2. He shares his journey in becoming a Chiropractor, as well as writing his book 'Lea…

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Podcast Learning Network: Building Your Podcast Brand Online 1:25:02

4M ago1:25:02

1:25:02

Welcome to a special mini series from the Podcast Learning Network! The Podcast Learning Network (PLN) hosted a series of expert discussion panels to explore different aspects of podcasting. This episode is a live recording of the January 19, 2024 discussion about building a podcast brand and online community. Our guest experts are: Christine Cacci…

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62. Measuring the Impact of Your Marketing w. Paul Sinkinson 39:40

4M ago39:40

39:40

Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions. Guest: Paul Sinkinson is the Managing Director of Sydney-based global mar…

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Podcast Learning Network: Asking & Answering Interesting Questions 1:27:39

4M ago1:27:39

1:27:39

Welcome to a special mini series from the Podcast Learning Network! The Podcast Learning Network (PLN) hosted a series of expert discussion panels to explore different aspects of podcasting. This episode is a live recording of the October 19, 2023 discussion about doing interviews. Our guest experts are: Cassidy Cash is a historical map illustrator…

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61. The Importance of First-Party Data w. David Lawrence 30:07

5M ago30:07

30:07

Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with …

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Veteran Viewpoint 20: Richard Foster 22:46

5M ago22:46

22:46

Full Episode: Ep 020 - Sgt Richard Foster from 10th January 2022. In this Veteran Viewpoint: Richard talks about living with PTSD and coping by being busy and structuring his life around having no down time. This included becoming a lawyer and owning his own ranch. He also wrote a book about his time in the Vietnam War, to help others understand wh…

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60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt 42:10

5M ago42:10

42:10

Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals. Guests: Taz Bareham and Danielle Stitt ar…

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Allyship in Community Research Part 2 56:52

5M ago56:52

56:52

In the spirit of Black History and African Heritage Month at Brock, Masters student Isabelle Hill and recent graduate Christabel Oghinan take the mic to explore what Black allyship looks like in research. They spoke with Dr. Andrea Doucet, Professor in Brock’s Department of Sociology and Canadian Research Chair in Gender, Work and Care, and recent …

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Allyship in Community Research Part 1 34:50

5M ago34:50

34:50

Welcome to a special edition of Foreword! In the spirit of Black History and African Heritage Month at Brock, Masters student Isabelle Hill and recent graduate Christabel Oghinan take the mic to explore what Black allyship looks like in research. They spoke with Dr. Andrea Doucet, Professor in Brock’s Department of Sociology and Canadian Research C…

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59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith 44:56

6M ago44:56

44:56

With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms. Guest: Edwin is the Founder and CEO of The Social …

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S5E07 Exploring Brain Injury Through Theatre with Mike Griffin 48:20

6M ago48:20

48:20

Have you ever experienced a concussion? Or perhaps you know someone who has? Traumatic brain injury can cause issues with concentration, memory, balance, vision, speech, sleep, and mood. The symptoms are often invisible, can last anywhere from days to years, and can be difficult for others to comprehend. Mike Griffin, has worked with students to br…

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Veteran Viewpoint 19: Gaz Crick 15:20

6M ago15:20

15:20

Full Episode: Ep 019 - SSgt Gaz Crick from 10th December 2021. In this Veteran Viewpoint: Gaz talks about his transition out of the British Army, creating his own business Northern Signs/Northern Wraps, which is still going strong and growing. He gives advice to people leaving the military and wanting to venture down the route of building their own…

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S5E06 The Royal Coronation with Gavin Watson 54:45

6M ago54:45

54:45

Today’s episode comes from our vault, and it is one for fans of royalty. We recorded this conversation with fourth year history student Gavin Watson last spring. Gavin found himself writing a paper on the coronation of Queen Elizabeth II when the Queen passed away in the fall of 2022. Gavin’s research examines the controversial choice to televise t…

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58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop 45:49

6M ago45:49

45:49

Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights …

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Ep 046: Sgt Stu Hale - British Parachute Regt Veteran 2:14:05

6M ago2:14:05

2:14:05

Stu initially joined the Royal Marines Commandos in 1998, then moved over to the Parachute Regiment in the British Army and served for a total of 17 years, reaching the rank of Sergeant (Sgt). He specialised as a Sniper. In this episode Stu talks about going through and completing training at Commando Training Centre Royal Marines (CTCRM), before c…

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S5E05 Life After Grad School: An Alumnae Discussion Panel 1:25:01

6M ago1:25:01

1:25:01

Have you ever wondered what you can do with an MA in a Humanities subject? Dr. Elizabeth Vlossak invited two Brock alumnae, Shaunna Hubert and Francesca Patten to talk about how they have used their MA degrees in their careers in an online panel. Shaunna and Francesca shared how their degrees led them into unexpected careers, challenges they met al…

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57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah 15:43

6M ago15:43

15:43

Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest: Sachin Rajar is …

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S5E04 Preserving History at the Brown Homestead with John R. Heckman and Jess Linzel 1:31:21

7M ago1:31:21

1:31:21

In today’s crossover episode between Foreword, The Tattooed Historian, and the Brown Homestead, PhD student John R. Heckman and history MA alumna Jess Linzel take us on an audio tour of St. Catharine’s oldest house and explore what it means to preserve and study local history. Jess Linzel (BA ’18, MA ’21) is a graduate of both the BA and MA program…

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Veteran Viewpoint 18: Thom Shea 8:06

7M ago8:06

8:06

Full Episode: Ep 018 - SCPO Thom Shea from 10th November 2021. In this Veteran Viewpoint: Thom discusses the challenge of leaving the military and the SEAL teams after 23 years service, with steps forward in writing books and creating a leadership company to help businesses and individuals. Thom also shares some great advice for people thinking of …

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56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys 43:09

7M ago43:09

43:09

Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital. Guest: Kat Warboys is the APAC Marketing Directo…

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Ep 045: Maj Sally Orange MBE - British Army Veteran 2:03:52

7M ago2:03:52

2:03:52

Sally joined the British Army Reserves (previously Territorial Army) in 1998, and served for 22 years, reaching the rank of Major (Maj). Sally was a Physiotherapist within the Royal Army Medical Corps. In this episode Sally talks about joining the Officers’ Training Corps, and shares how she also joined the British Army Reserves. She did 8 years as…

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55. How to Find the Right Agency For Your Business w. Drew McLellan 37:21

7M ago37:21

37:21

How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process. Guest: Drew McLellan has worked in advertising for 25+ years and started…

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Veteran Viewpoint 17: Rachel Williamson 25:15

8M ago25:15

25:15

Full Episode: Ep 017 - SAC Rachel Williamson from 10th October 2021. In this Veteran Viewpoint: Rachel talks about her journey in becoming team captain for Team UK at the Invictus Games The Hague 2020. She was the first female team captain for Team UK at any of the Invictus games. She also shares how she is coping with her injuries and gives some g…

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S5E03 Finding a Career in Music with Nick Cooper 52:24

8M ago52:24

52:24

Nick Cooper's music career has taken him around the world and back since he graduated with a Bachelor of Music in 2017. He joins us this episode to share where his music career has taken him and the joys and challenges he found along the way. Links Nick Cooper Music (website) @Nick_Cooper_Music (Instagram) Nick Cooper on Spotify Related Episodes S2…

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54. Answering Your Marketing Questions for 2024 w. Kayley Melham 33:17

8M ago33:17

33:17

James Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing marketers? How are customer journeys changing and how can you measure results? Listen now. Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and in…

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Ep 044: Chf Tech Dinga Bell - Royal Air Force Veteran 2:07:32

8M ago2:07:32

2:07:32

Dinga joined the Royal Air Force (RAF) in 1963, and served for 37 years as an Aircraft Engineer, reaching the rank of Chief Technician (Chf Tech). In this episode Dinga talks about joining the RAF through the RAF Apprenticeship Scheme, and learning the basic skills as an Aircraft Engineer, before being stationed at many different locations around t…

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(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco 40:53

8M ago40:53

40:53

Three agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your…

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Veteran Viewpoint 16: Darren Carew 26:47

9M ago26:47

26:47

Full Episode: Ep 016 - Sgt Darren Carew from 10th September 2021. In this Veteran Viewpoint: Darren shares his journey in wanting to take control of his life by having an amputation of his left leg, after injuries from an IED incident whilst on tour in Afghanistan, caused him limitations in living his life. Plus what the rebuilding and rehabilitati…

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(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa 43:48

9M ago43:48

43:48

With organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant wi…

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S5E02 Sport History with Dr. Taylor McKee 53:35

9M ago53:35

53:35

How does the study of sport history help us understand our society? This episode we speak with historian Dr. Taylor McKee, Associate Professor in the Department of Sport Management, about how understanding sport helps us understand our society. We discuss his research on violence and masculinity in hockey and the long history of advocating for chan…

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Ep 043: RDML Tim Gallaudet - U.S. Navy Veteran 47:28

9M ago47:28

47:28

Tim joined the U.S. Navy (USN) in 1985, as part of the Naval Academy and served for 32 years, reaching the rank of 1 Star Rear Admiral (RDML). He served as a Meteorology and Oceanography officer. In this episode Tim talks about joining the U.S Navy and moving towards being stationed on a Hydrographic Survey Vessel - the USNS Harkness. He also serve…

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53. How to Start a Podcast w. Kayley Melham 35:38

9M ago35:38

35:38

Need help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting up an episode and how to measure success. Kayley Melham, producer of the Smarter Marketer podcast gives a detailed guide on all you need to know about setting up a podcast. Guest: Kayley is the Marketin…

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S5E01 A Creative Exploration of Mortality with Dr. Linda Carreiro 1:05:46

9M ago1:05:46

1:05:46

Welcome to series five! This series we will be continuing that eclectic mix of topics you’ve come to expect, but we’ll also be introducing some new episode formats as well. Our first episode this season is recorded on location in the Visual Arts gallery at the Marilyn I. Walker School of Fine and Performing Arts. The gallery is a teaching exhibitio…

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52. What You Need To Know about GA4 w. Sachin Rajah 22:48

10M ago22:48

22:48

How does GA4 compare to Universal Analytics and why might your data be inconsistent across the two platforms? Here is a simple guide to the main differences between UA and GA4 and how they might impact how you interpret and analyse your data. About the Guest: Sachin Rajah is the Head of Client Services at digital marketing agency, Rocket. He is bot…

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Veteran Viewpoint 15: Seth Macy 22:36

10M ago22:36

22:36

Full Episode: Ep 015 - SrA Seth Macy from 10th August 2021. In this Veteran Viewpoint: Seth shares how he felt when he left the U.S. Air Force, and moved to a job working on the same military base where he perviously served, due to his wife still on active duty. He talks about being a veteran and going back to college, the different jobs and roles …

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Ep 042: LT Marty Strong - U.S. Navy SEAL Veteran 2:52:21

10M ago2:52:21

2:52:21

Marty joined the United States Navy (USN) in 1975 and served 20 years as a Navy SEAL (Sea, Air and Land). Completing 10 years as an Enlisted SEAL, and then becoming an Officer for a further 10 years, reaching the rank of Lieutenant (LT). In this episode Marty talks about joining the U.S. Navy and being talked into becoming a Navy SEAL, after his or…

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