A(z) Drew Mclellan csatorna legjobb podcastjai (2024)

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EP 465: The five things agency owners do that block agency growth with Drew McLellan 38:52

14d ago38:52

38:52

Every agency should be able to run at 20% profitability on a consistent basis. But as agency owners, sometimes we get in our own way and become the bottleneck to our agency growth. For this week’s solocast, I’m breaking down the five biggest things agency owners do to stifle their agency’s growth. Whether it’s not being able to get out of the day-t…

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Strategic Inspiration for Innovation and Vision, with Lori Jones 51:03

5d ago51:03

51:03

For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist. We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications. Her expertise spans innovation, disruption, a…

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EP 466: Building relationships that attract right-fit clients to you with Matthew Kimberley 51:31

7d ago51:31

51:31

Finding right-fit clients is one of the never-ending juggling acts of agency ownership. We need to keep the pipeline full, but we don’t want to rely only on referrals or say yes to clients who don’t fit our niche or values. The solution lies in how you build and maintain relationships. Not just any type of relationship — relationships that are alig…

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How to Nurture Leads with Excellence, with Stephen Woessner 37:15

12d ago37:15

37:15

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

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How to Price Creatively, with Blair Enns 41:24

19d ago41:24

41:24

For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy. Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest bo…

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EP 464: Merging storytelling with sales for decreased sales cycles with Stephen Steers 44:50

21d ago44:50

44:50

For many agency owners, sales is a necessary evil. For others, it’s your natural gift, and you look forward to doing it. Either way, you can always benefit from making it easier and better for you. One of the biggest benefits we cover in today’s episode is shortening the sales cycle. Many agencies struggled with elongated sales cycles last year, bu…

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SWA ConduitDigitalFiresideChatwithHannahRothandErikJensen V02 42:27

26d ago42:27

42:27

For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before. We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships. Also in the category of things we’v…

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EP 463: Successful podcasting from the audience’s perspective with Tom Webster 53:08

28d ago53:08

53:08

We’ve spoken before about how podcasting is a great tool for building an audience that sees you as a thought leader. That’s still true, but simply having a podcast is not enough. To truly be successful in podcasting, you must know how to engage that audience and be worthy of their time. As our guest Tom Weber says, “You don’t have a right to have a…

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No Friction Lead Generation, with Stephen Woessner 45:59

1M ago45:59

45:59

Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and auth…

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EP 462: Niching and thought leadership — the most critical components of biz dev with Susan Quinn 37:50

1M ago37:50

37:50

As agency owners, we’re always looking for ways to improve our business development strategies and stand out in a crowded marketplace. This week, I’m flipping the script and sharing an episode where I was a guest on Susan Quinn’s podcast, Better Experiences by Design. Susan asks some great questions to help get to the bottom of the two main biz dev…

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Debrief and takeaways from the July Intensive, with Stephen Woessner 47:01

1M ago47:01

47:01

Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We pr…

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EP 461: Collaborating with clients in our systems and processes with Xenia Muntean 56:36

1M ago56:36

56:36

Systems and processes are a tough nut to crack for agency owners, and it’s even more challenging once you get clients involved. Many of us are accidental agency owners who thrive in the chaos and disarray of agency life but know that operating this way will reduce profitability. This week, we’re sitting down with Xenia Muntean to share her journey …

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How to Use Strategic Lenses for Niching Down, with Hannah Roth 49:30

2M ago49:30

49:30

I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk throu…

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EP 460: Four things we need to make sales easier as agency owners with Drew McLellan 44:46

2M ago44:46

44:46

As agency owners, one of the things we fundamentally get wrong in sales is how heavily trust plays a role in the process. We’re selling intangible services and solutions to people with a high price tag, and we expect prospects to trust that we’ll deliver on our promises. It’s a risky proposition, especially for the ones putting their trust (and wal…

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Beyond Acronyms: Unfiltered Marketing Takes with Devin Bramhall and Margaret Kelsey 40:03

2M ago40:03

40:03

Devin Bramhall and Margaret Kelsey, the co-hosts of Don't Say Content, bring their frank perspectives to bear on everything from how we should be measuring brand marketing, to the uncanny valleys of AI, to why marketers need to stop blaming their orgs.Steve Pockross által

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How to select the right CRM for your agency, with Erik Jensen 43:53

2M ago43:53

43:53

This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you’re meeting Erik for the first time — he’s my business partner here at Predictive ROI, and we’ve worked alongside each other for well over a…

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EP 459: Creating positive momentum and taking control over your work day with Jason Yarusi 40:56

2M ago40:56

40:56

Agency owners have it tough these days, but we have more control over how hard it is for us than we think. This week, we’re going to talk in-depth about how we can change the course and direction of our business by changing our habits and mindsets. To help us, we’re talking to Jason Yarusi about creating positive momentum around breaking bad habits…

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How to Design Your Digital Marketing Success Plan, with Corey Morris 37:46

2M ago37:46

37:46

My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris, President and CEO of Voltage returns for an encore interview. Corey recently released his new book, The Digital M…

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EP 458: Building a better pitch deck that gets you hired with Tom Martin 57:37

2M ago57:37

57:37

When you’re stacked against other agencies with the same awards, credentials, and impressive case studies as you, it’s tough to stand out above the rest. But with the right pitch deck, you’re sure to catch the attention of your ideal clients. This week, Tom Martin is teaching us a few things about crafting the perfect pitch deck that moves beyond j…

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The Sales Crucible and How to Build One, with Stephen Woessner 42:21

2M ago42:21

42:21

For this episode of Sell With Authority — I break down a sales strategy that we’ve used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the “Sales Crucible” — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a “Sales…

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EP 457: Building the ideal agency-CMO relationship with Liza Adams 53:29

2M ago53:29

53:29

CMOs have a lot on their plates, and similar to agency owners, their role can be lonely in the C-Suite. Because of this, CMOs rely heavily on agency partnerships to keep them in the know. To help us understand the crucial role of agency-CMO relationships, Liza Adams is giving us an inside look at what it’s really like to be a CMO—what they value in…

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Skeptical thought leadership will work for you?, with Stephen Woessner 39:17

2M ago39:17

39:17

For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. But before we dive in — have you heard about our upcoming July Intensive? Three times a year — we get our Predicti…

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EP 456: What agency owners get wrong about recruiting top talent with Michael Palma 48:03

3M ago48:03

48:03

The glamor of working for an agency has worn off somewhat since the 80s and 90s. Markets are more saturated, salaries have stagnated, and recruiting top talent has become more difficult — especially since Covid. As agency owners, that means we have to adjust our process to find and hire top talent to meet our clients’ needs. To help us understand a…

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How to Grow Your Agency Through Community and Collaboration, with Jay Owen 37:00

3M ago37:00

37:00

I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by fo…

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Finding Clarity in Times of Uncertainty with Suneet Bhatt 40:24

3M ago40:24

40:24

Suneet is an industry veteran who has led marketing teams, successfully earned B Corp certifications, and dabbled in venture capital. This conversation is a masterclass on what positive, effective leadership looks like in the current age.Steve Pockross által

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EP 455: The trends that affect agency owners and employees in 2024 with Drew and Danyel McLellan 45:59

3M ago45:59

45:59

In the last solocast, we reviewed the agency trends that most affected agency AGI in 2023. This week, we’re pulling back the curtain on the major trends rocking agency owners and their teams in 2024 — and giving you tips to stay ahead of them. We’ll give you a reality check on misguided expectations around agency valuations and sales. And we’ll exp…

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Email Writing Workshop, with Stephen Woessner 50:03

3M ago50:03

50:03

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

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EP 454: Improving client-agency trust and other takeaways from the 2024 Agency Edge Research study with Susan Baier 52:13

3M ago52:13

52:13

Every year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years. This year, the burning issue was client-agency trust — what clients look for in an…

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How to close sales without closing, with Stephen Woessner 47:39

3M ago47:39

47:39

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

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EP 453: Getting up to speed with the new FTC non-compete rule with Sharon Toerek 46:52

3M ago46:52

46:52

The FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for many agency owners, but luckily, Sharon Toerek is always by our side to walk us…

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How to Design Your HERO Offer, with Jane Pfeiffer 36:54

3M ago36:54

36:54

For this episode of Sell With Authority, I am thrilled to welcome back Jane Pfeiffer, the brilliant Founder and President of Fieldtrip, for an encore interview. Jane and her team have developed a new service offering that’s a game-changer for clients and prospects in their niche. We discuss how to design a service offering that is limited in scope,…

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EP 452: Expanding your agency talent pool with international employees with Kim Walker 53:54

3M ago53:54

53:54

Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring international employees can help solve your problems. This week, we’re diving into the…

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How to Escape Founder-Led Sales, with Corey Quinn 44:28

4M ago44:28

44:28

For this episode of Sell With Authority, I invited Corey Quinn, who has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive, to come back for an encore. In episode 86 of the podcast, Corey and I went on a bit of a mining expedition where we unearthed a ton of golden nuggets around how to narrow down y…

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EP 451: What it takes to become a fractional CMO with John Jantsch 39:07

4M ago39:07

39:07

If you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO. For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust that you know their industry deeply and can execute your strategy to provide a high…

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